Last Updated: February 28, 2014
Anovia Payments Overview
Anovia Payments (anoviapayments.com) is an Irving, Texas-based merchant account provider with operations in North American and Europe. Founded in July 2013 by the former president and vice president of sales at SignaPay, Anovia offers debit and credit card processing, gift card processing, electronic check conversion, e-commerce solutions, and a proprietary back office management system called “Virtual Office.” The company relies on TSYS Merchant Solutions for its processing network in the U.S. and First Data for its processing network in Canada. Anovia Payments is headquartered at 600 Las Colinas Blvd., Suite 1200, Irving, Texas 75039, and the company is a registered ISO/MSP of Merrick Bank, South Jordan, Utah.
Anovia Payments Sales & Marketing Tactics | A
Anovia Payments hires in-house, W2-employed sales representatives to market its services directly. While this is preferable to the industry standard of hiring independently contracted agents, it is worth noting that Anovia has recently partnered with a telecommunications company called ACN to refer merchants. Although ACN has received numerous negative reviews online, an Anovia representative has stated that ACN sales reps do not have the ability to offer specific pricing or product recommendations to merchants. In addition, merchants interact with Anovia for the entire sales process, and ACN representatives are not involved directly with merchants. Given this sales structure, it seems unlikely that merchants will experience deceptive practices when dealing with Anovia Payments.
Anovia Payments Costs & Contract Terms | B
There is no specific information available online about the standard Anovia Payments contract at this time. The company’s partnership with TSYS means that Anovia Payments likely offers contract terms that are very similar to those of TSYS. It is possible that these terms may vary, though, depending on a merchant’s business type, size, and time in business. One complaint in the comment section of this review describes fund withholding by Anovia, but this seems to be an isolated incident at this time.
Our review of TSYS grades that company’s contract terms as a “C,” but Anovia is not showing any complaints online about its contract at this time. We will therefore split the difference and award the company a “B” until more is known about its contract terms. If you have any knowledge about the standard Anovia contract, please leave that information in the comment section of this review.
Anovia Payments Complaints & Service | A-
We are able to locate three Anovia Payments complaints in the comment section below this review, and none of these accuse the company of being a scam. Each complaint cites a different issue, from internal problems among employees to difficulty cancelling service to fund holds. The Anovia website lists a phone number for general customer support and an email form for non-urgent issues. Given the company’s complaint volume, we will award it an “A-” at this time.
Anovia Payments BBB Report | N/A
There is currently no BBB report available for Anovia Payments. This is likely due to the fact that the company is only six months old. The BBB does maintain pages for Anovia’s processor, TSYS, and its referral partner, ACN, but we will not factor these pages into our overall rating for Anovia.
According to the small amount of information available about the company, Anovia rates as an above average merchant services provider. The company’s rating should continue to change as it grows and accumulates reviews online.
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