BluePay Review

BluePay Overall Rating

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BluePay Company Overview

BluePay (bluepay.com) is a large credit card processor headquartered in Naperville, IL and a registered ISO/MSP with Wells Fargo as the Acquirer.  This processor was founded in 2002 and has offices in six states.  BluePay is a direct credit card processor and handles customer service in-house.

At first glance, BluePay looks like a great merchant account provider because the company has a very professional, well designed website and a solid social media presence.  BluePay also services just about any credit card processing need and eve n supplies a few of its own proprietary payment technologies.  The pricing seems low and transparent due to the fact that they list the fees on the “Rates” page of BluePay’s website. Aside from the website, BluePay spends considerable effort promoting anything positive about its business through various methods including online press releases and social media marketing.

Upon further inspection this reviewer uncovered a few concerns mainly tied to rates, fees and contract terms.  For instance, the rates and fees listed on the website appear to be a “best case” scenario for the few merchants that will qualify.  The “Rates” page also fails to list the annual PCI Compliance fee and other various, yet smaller, fees that merchants will experience.  This can seem misleading to some, which appears to be a leading cause of frustration among those who are dissatisfied with BluePay.  As for the rest of the concerns, please continue with the rest of the review below.

BluePay Sales Strategy & Tactics | A-

BluePay earns an above average rating in this section because the company does not appear to hire independent outside sales agents.  Instead, the processor relies heavily on telemarketing, online marketing and inside sales staff.   Because BluePay keeps the majority of its sales staff in-house, it helps the company maintain a higher level of quality control of the sales process.  However, BluePay seems to be falling a little short in openly revealing all of the associated costs and terms as evidenced by a common theme repeated in most of the online complaints.  Therefore, BluePay’s rating drops slightly to an “A-“  in this section.

BluePay Costs, Fees & Contract Terms | C-

BluePay promotes rates as low as 0.95%; however, this rate only applies to signature debit card transactions at the retail transaction rate.  Additionally, it’s unlikely that most merchants actually get the rates that BluePay displays on its website as evidenced by a disclaimer that says their rates are “based on volume, average ticket and the types of credit card your customers pay with.”  Furthermore,  BluePay displays the Mid-Qualified and Non-Qualified rates in a cryptic “+1%” quote making it difficult to truly understand the actual cost.  As mentioned earlier, BluePay’s “Rate” page also fails to mention an annual PCI Compliance fee of $99 among various other intermittent and smaller fees.  BluePay may also offer Interchange Pass-through pricing to merchants that request it, but the processor does not openly promote it as an option.

As for the contract terms, this is an area that causes the BluePay’s rating to fall slightly below average.  The processor’s merchant account contract is a three (3) year term service agreement with a successive one (1) year automatic renewal clause.  In the event of a service cancellation while under contract, the merchant will be subject to a $295 cancellation fee.

BluePay Complaints, Customer Service & Dispute Resolution | B+

BluePay Processing has relatively few complaints filed online.  It also appears that BluePay’s service and sales process has improved over time as most of the complaints about the company were filed in 2009 or earlier.  The majority of the complaints relate to “hidden fees” or unexpected costs that were not revealed during the sales process.  Many of those same merchants also complained about being surprised by the $295 early cancellation fee.  BluePay could easily earn an “A” in this section if no new complaints are filed between the time of the posting of this review and its next update.

BluePay Better Business Bureau Report | A+

At the time of this review, BluePay has a BBB rating of an “A+” with 24 complaints filed in the last 36 months, which is a low amount of complaints for a processor of BluePay’s size.  Of the 24 complaints, 16 have been resolved to the customers’ satisfaction and eight have been closed by the BBB for other reasons.   The majority of the complaints are centered on billing & collection and contract issues.

Based on Bluepay’s complaint count, resolution ratio and size, we are adjusting the rating of this section to a “C” for the purposes of this review. You can learn more about why we adjust BBB ratings in our rating criteria.

Bottom Line

Overall, BluePay is one of top rated credit card processors that this reviewer has reviewed to date.  Although the company has a few areas to improve upon, the majority of BluePay’s merchant customers are satisfied with the company’s services.  The main area of concern lies with how BluePay quotes rates and fees, and with the three year contract with an auto-renewal clause.  Merchants are advised to thoroughly read and understand the merchant account agreement before signing as a precaution against unwelcome surprises.

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