Capital Bankcard Overall Rating
Last Updated: January 18, 2014
Capital Bankcard Overview
Capital Bankcard (capitalbankcard.com) is one of the best-rated credit card processors to be reviewed to date. There may be some confusion about this processor because there is an independent reseller that goes by the name of “First Capital Bankcard.” Capital Bankcard has an independent reseller/agent program that allows other companies and individuals to resell its services, and First Capital Bankcard is one of those resellers. “First Capital Bankcard” is not a processor, but is actually a company called the “Greengold Consulting Corp” which markets Capital Bankcard credit card processing with the domain name of firstcapitalbankcard.com.
Capital Bankcard is an outside sales branch of Merchant Warehouse. The company is a registered ISO and MSP with Visa and MasterCard and is also able to set up Discover Card and American Express processing, which merchants usually have to do in a separate application. Capital Bankcard has been in business since 1998 and boasts that they manage over 80,000 merchant accounts, process over 7 million transactions per month, and have over 170 dedicated employees. Capital Bankcard uses First Data for the actual processing of the card transactions, but First Data plays a minimal role beyond that. Customer service is provided and the accounts are managed by Capital Bankcard’s in-house team.
Headquartered in Boston, Massachusetts, Capital Bankcard provides a variety of financial services beyond credit card processing, including electronic check services, gift card processing, cash advances and PCI compliance certification.
Capital Bankcard Sales & Marketing Tactics | A
Capital Bankcard uses independent sales agents to market its services. This is a standard industry practice that can often result in an untrained and unmonitored sales force. However, Capital Bankcard has received very few complaints regarding their sales agents, which indicates that they do a better job than most of regulating agents’ behavior. In general, Capital Bankcard does not appear to engage in any deceptive sales tactics, and the company’s low complaint rate seems to indicate that its agents are forthright when it comes to rate quoting and contract term disclosure.
Capital Bankcard Costs & Contract Terms | A
Most of Capital Bankcard’s accounts are brought in by independent resellers who have a certain level of pricing control in the merchant account agreement; however, Capital Bankcard does a great job of encouraging fair pricing and flexible contracts. Pricing will vary by business type, processing volume, and the agents setting up the account. Capital Bankcard offers month-to-month contracts, but resellers can add a cancellation fee of their choosing that turns it into a three-year agreement. Overall, Capital Bankcard is one of the least costly providers out there.
Capital Bankcard Service & Complaints | A
Capital Bankcard stands out from the crowd in the merchant services industry by having a very low amount of complaints for the length of time it has been in business. There appears to be only one serious complaint filed against the company (documented here), which received a very professional rebuttal from the representative in question. Capital Bankcard offers live chat support on its website and a dedicated phone line that connects to an in-house support team. Capital Bankcard’s low complaint rate seems to indicate that this team does an excellent job of anticipating and responding to complaints.
Capital Bankcard BBB Rating | A (CPO Adjusted)
As of this review, Capital Bankcard has an “A+” rating with the Better Business Bureau (BBB) and only 10 complaints filed with the BBB in the last 36 months. Of these complaints, six were related to billing and collection issues, two were related to the product or service, and two were related to delivery issues. All but three of these complaints were resolved to the merchants’ satisfaction. For Capital Bankcard’s size and time in business, this is a remarkably low number of complaints, but since we believe that an “A+” rating should be reserved for companies with zero complaints, we have adjusted the BBB’s rating to an “A.”
Capital Bankcard is one of the best merchant account providers in the credit card processing industry. They do a great job of managing their resellers to avoid problems and encourage fair pricing and fair contracts. Aside from cost, they do an excellent job of servicing their merchant customers and work to resolve problems before they turn into complaints filed elsewhere. The only word of caution regarding Capital Bankcard is to be sure to deal with an agent with whom you trust because each agent has control of many of the terms of the contract, including rate, monthly fees, and cancellation fees.
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