Easy Pay Direct (easypaydirect.com) is a merchant services provider headquartered in Ann Arbor, Michigan. The company primarily functions as an online payment gateway provider that matches merchants with merchant accounts to most closely fit their needs. A company representative has stated that Easy Pay Direct is partnered with Electronic Payments Inc. (EPI), PowerPay, and various offshore providers for its processing networks.
Founded in 2000, the company offers debit and credit card processing, email invoicing, recurring billing, check and ACH processing, mobile payments, and online shopping carts. Additionally, Easy Pay also offers high-risk merchant accounts, point-of-sale devices and terminals, an online payment gateway through Network Merchants Inc., developer resources, and more. Easy Pay Direct’s website does not list an acquiring bank, but Electronic Payments Inc. is a registered ISO/MSP of Wells Fargo Bank, N.A., Walnut Creek, California.
|Key Points – Sales & Marketing|
|Uses independent resellers?||No|
|Promotes deceptive rate quotes?||No|
|Discloses all important terms?||No|
Easy Pay Direct primarily utilizes a combination of strategic partnerships and in-house sales agents to market its services. The company does not employ independent sales staff, and there are no negative Easy Pay Direct reviews that mention the company’s sales team.
The Easy Pay Direct website quotes different low rates across several of its pages, labeled as “swiped” card rates and “online” card rates. According to a company representative, the “swiped” rates that are advertised can be regarded as the company’s “Qualified” rates, while the higher “online” rates are essentially its “Mid-Qualified” rates. The website does not list Easy Pay Direct’s “Non-Qualified” rates, but the same representative stated that this rate is disclosed in the company’s intake calls. While the company’s website does not fully disclose its pricing in its advertising materials, it does appear that Easy Pay Direct makes an effort to educate merchants on the full fee schedule before signup.
|Key Points – Costs & Contract Terms|
|Swiped rate:||1.59% + $0.17|
|Keyed-in rate:||2.29% + $0.29|
|PCI compliance fee:||Variable|
A company representative has stated that the Easy Pay Direct provides services through Electronic Payments Inc., PowerPay, and various offshore providers. The terms of its agreements (including PCI Compliance fees, monthly fees, and rate structures) will therefore vary greatly from merchant to merchant. Although the company usually offers a standard service length of three years, the same representative stated that Easy Pay Direct almost always charges no early termination fee, which minimizes the impact of a long-term agreement. The only cases in which the company might charge early termination fees are when it partners a merchant with an offshore provider.
The Easy Pay Direct website lists a setup fee of $49, a monthly fee of $24.95, a swiped rate of 1.59% plus $0.17, a keyed-in rate of 2.29% plus $0.29, and an ACH rate of 1.6% plus $0.29 per transaction. Although we believe that interchange-plus pricing is more favorable to merchants than tiered pricing, there is no evidence that Easy Pay Direct’s customers feel deceived by its tiered pricing plan. In light of this information, we are awarding the company an “A” in this category for the time being.
|Key Points – Complaints & Service|
|Live customer support:||Yes|
|Most common complaint:||N/A|
We are currently unable to locate any Easy Pay Direct negative reviews that accuse the company of being a ripoff or a scam. Although it does resell the services of several payment processors, Easy Pay Direct models itself as more of an online gateway provider than an ISO. As a result, the company likely will not receive many of the complaints that arise from the services offered by its processors. Easy Pay Direct’s clients are likely to receive customer support through Electronic Payments, since the company’s monthly statements provide a contact number for Electronic Payments. This seems to be a functional system, as merchants are not posting Easy Pay Direct complaints in public forums. In the absence of any complaints, we are awarding the company an “A” rating in this category.
As of this review, Easy Pay Direct is not listed with the Better Business Bureau (BBB). We therefore will not take the BBB into account when assigning Easy Pay Direct an overall score.
Easy Pay Direct rates as a reliable merchant account provider according to our criteria. The company resells the services of multiple processors, so its contract terms are likely to vary significantly from merchant to merchant. Easy Pay Direct is showing zero complaints across all consumer protection websites, and a company representative has stated that setting up a profile with the BBB is not a priority at this time.
This review was originally published on 2/28/13 and was last updated on 11/11/14.
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