North American Bancard Review


Overall Rating Breakdown
Sales & Marketing Tactics
Costs & Contract Terms
Complaints & Service
BBB Rating

North American Bancard

"D" Credit Card Processor Rating

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Jump to: Sales & Marketing | Costs & Contract | Complaints & Service | BBB Complaints

North American Bancard Overview

North American Bancard Logo

North American Bancard Logo

North American Bancard (nabancard.com) is a large merchant account provider based in Troy, Michigan. The company began operations in 1992 and has grown to be one of the largest merchant services providers in the United States. North American Bancard specializes in providing credit card processing services supplied by First Data and Global Payments but manages its merchant customers directly with its own in-house customer support. The company also markets a mobile processing app and card reader called “Pay Anywhere.”

North American Bancard is sponsored by HSBC Bank USA, National Association, Buffalo, NY, and Wells Fargo Bank, N.A., Walnut Creek, CA as its Acquiring Banks.

North American Bancard Sales & Marketing Tactics | D

Key Points – Sales & Marketing 
Uses independent resellers? Yes
Promotes deceptive rate quotes? No
Discloses all important terms? No

North American Bancard’s biggest downfall seems to come from its marketing practices. In particular, the company appears to be a “hiring mill” that relies heavily upon recruiting independent agents and resellers. This marketing practice often results in problems for merchants and damage to a provider’s reputation because the sales practices of the resellers are hard to control. In North American Bancard’s case, it appears that its agents are poorly trained on the terms and conditions of the merchant account contract and encouraged to sell expensive accounts in exchange for large commissions. In fact, numerous merchant complaints report that agents misrepresented fees and policies in order to persuade them into signing up for services. It also appears that North American Bancard’s underwriting policies do a poor job of preventing merchants from being signed into predatory agreements.

North American Bancard Marketing Example

North American Bancard Costs & Contract Terms | F

Key Points – Costs & Contract Terms
Swiped rate: Variable
Keyed-in rate: Variable
Termination fee: $295+
PCI compliance fee: $79
Equipment lease: Variable

North American Bancard’s merchant account rates and fees vary from one merchant to the next based on a variety of factors including business type, processing volume, and especially the agent setting up the account. North American Bancard’s standard contract (available below) has a service agreement of 36 months with what appears to be a Liquidated Damages Early Termination Fee (ETF) that is automatically debited from a merchant’s checking account upon cancellation of service. Essentially, merchants who cancel service prior to the expiration of their contract will be expected to pay the remainder of any monthly fees that would have been assessed throughout the entire contract, with the minimum ETF costing $295. Due to this policy, merchants have reported cancellation fees totaling into the thousands of dollars. Additionally, merchants may also be subject to additional fees if they lease equipment and cancel early.

Based upon merchant reports, North American Bancard also charges a variety of unexpected monthly fees as well as an annual PCI Compliance fee of at least $79 (may vary). Learn everything you need to know about rates and how to get the lowest fees in “Fee Sweep: How to Get the Merchant Services You Need Without Getting Scammed.”

[Related: Get quotes from a provider with “A” rated contract terms]

Click here to see a copy of the standard North American Bancard agreement
North American Bancard Terms _ Conditions

North American Bancard Complaints & Service | D

Key Points – Complaints & Service
Total complaints: 140+
Live customer support? Yes
Most common complaint: Hidden fees

North American Bancard has a moderate-to-high number of complaints filed against it, many of which are filed on Ripoff Report and in the comment section of this review. The company appears to be diligent in responding and attempting to resolve public complaints; however, North American Bancard would fare much better in this review if it did a better job of preventing the problems that are causing the complaints.

Many of the complainants report difficulty resolving problems and little cooperation from North American Bancard prior to filing a public report. The most commonly reported problems are agents using deceptive sales tactics, hidden and surprise fees, sudden rises in fees shortly after service begins, non-disclosure of the service length agreement, and the cost of the early termination fee. Nearly all of these problems can be traced back to agents who fail to verbally disclose important terms of the contract. These agents are either unaware of the terms or rely on merchants to read the fine print prior to account setup; however, we hold providers responsible for their agents’ actions since the provider enforces the terms and conditions of the contract and sets the policies by which agents can sell their services.

North American Bancard BBB Report | D (CPO Adjusted)

Key Points – BBB Report
Product/service: 225
Billing/collection: 173
Advertising/sales: 19
Guarantee/warranty: 4
Delivery: 2

As of this update, the Better Business Bureau (BBB) is reporting that North American Bancard has been accredited since 2001. Astoundingly, the BBB is awarding North American Bancard an “A+” rating despite 423 complaints filed in the last 36 months. Of the complaints, 225 are regarding problems with products and services, 173 with billing and collection disputes, 19 with advertising and sales issues, and the remaining are spread across delivery and guarantee/warranty issues. North American Bancard has resolved 386 complaints to the merchants’ satisfaction while 37 reported dissatisfaction with the company’s response.

This reviewer can only assume that the BBB grade is an error or artificially inflated because no other providers have scored as well with so many complaints. Therefore, based on the complaint count and resolution ratio, we are adjusting the rating to a “D” for the purposes of this review. You can learn more about why we adjust BBB ratings in our rating criteria.

Bottom Line

North American Bancard appears to be suffering most of the damage to its reputation due to its outside sales agents and marketing policies. The company seems to work to resolve complaints once they become public (especially with the BBB) but, as of this update, shows no signs of improving the areas causing dissatisfaction. The company could improve its rating by enacting more favorable sales and underwriting policies, removing its early termination fee, and greatly reducing future merchant complaints.

This review was originally published on 11/2/12 and was last update on 7/10/14.

Leave your review of North American Bancard in the comment section below:


North American Bancard Review

Rated 1.25 Out of 5 Stars
Reviewed by Phillip Parker
Reviewed on 2014-07-10 13:11:39

North American Bancard (nabacard.com) has a moderate-to-high number of negative reviews filed online, many of which are filed with the Better Business Bureau. Many of the complaints report difficulty resolving issues prior to filing a public report. The common problems that merchants state are deceptive agents, hidden fees, sudden rises in fees shortly after service begins, and non-disclosure of the service length agreement and early termination fee. Learn more in this North American Bancard review.

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About the author

Phillip Parker

Phillip Parker is a former merchant services agent turned small business advocate and the author of "Fee Sweep," which teaches merchants how to dramatically lower their processing rates, eliminate junk fees, and avoid fine-print scams. He founded CardPaymentOptions.com to help merchants enact positive change in the credit card processing industry.



 
Phillip can help you find an ethical and honest processor that will offer you great rates. Click here to request a free provider consultation.

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110 comments

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  1. Alice Bissell

    The PCI compliance assessment is absolute Greek to the average small business owner. Panoptic security operates as NAB’ compliance police and one feels as if one is being played by said police. I get the feeling that regardless of how the questions are answered in the assessment, the merchant will be forced to pay for security scans. Feeling strong-armed in this matter.

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  2. David

    Do not go near this company. The will take advantage of you especially if you are not versed in credit card processing. We were with the company for over 5 years and they constantly changed our terms and once they took over $8000 from our account because the credit card machine had the wrong date. No one will call you back ever. Compared with another credit card processor over the 5 year period and their rates we lost over $10,000 in high and bogus fees which we can not recoup as they know the system and fine print better than anyone. STAY AWAY

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