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Note: Since SurchX was acquired by InterPayments, we will no longer be updating this profile.
As of 2021, SurchX’s website now redirects to InterPayments. InterPayments acquired SurchX in 2020, and the InterPayments name was registered in California in 2020 by Nagendra Jayanty, who currently serves as the CEO for the company. It does not appear that SurchX’s founder, Robert Maynard, is involved with the new company. We look forward to providing a full InterPayments review in the future.
Founded in 2017, SurchX is a financial technology company that enables merchant accounts to add surcharges to e-commerce transactions and pass the cost of accepting credit cards to their customers. The company advertises that it does not require merchants to change their “processor, bank or shopping cart,” which suggests that it is not a merchant account provider offering zero-fee or cash discount pricing. Rather, SurchX’s software appears to interface with each merchant’s current payment gateway or shopping cart to add a checkout field that applies and discloses an additional surcharge to each transaction. SurchX advertises that its service is free, so it is unclear how it generates revenue, but a likely explanation is that it takes some percentage of each surcharge for itself.
SurchX does not disclose an acquiring bank or backend processor. The company’s headquarters are located at 40 N Central Ave #2100, Phoenix, Arizona 85004, where it has announced its intention to hire 150 new employees during 2019. Robert Maynard is the founder of SurchX.
Item | Result |
---|---|
Total Online Complaints | <10 |
Live Customer Support | Unknown |
Most Common Complaint | N/A |
We are unable to locate any negative SurchX complaints at this time, which is a good indication that the company is not a ripoff or a scam. SurchX does not have any reviews on its social media profiles and has not been mentioned in any consumer protection forums. The company is still relatively new, so it may take some time for public feedback about SurchX to appear online. However, the SurchX complaint record is spotless for now.
We have not found any outstanding class-action lawsuits or FTC complaints filed against SurchX. Dissatisfied merchants who wish to pursue a non-litigious course of action against the company should consider reporting it to the relevant supervisory organizations.
SurchX does not list any dedicated support contact information on its website, but it’s possible that the company provides support information to its active users. The company does have a general contact phone number and email form on its website, but this falls well short of our expectations for top customer service.
The Better Business Bureau does not maintain a profile for SurchX at this time. We therefore will not factor a BBB rating into this review.
Item | Result | >
---|---|
Swiped Rate | 0.5% |
Keyed-In Rate | 0.5% |
Early Termination Fee | $0 |
PCI Compliance Fee | $0 |
Equipment Lease Terms | $0 |
SurchX does not require its users to sign a new merchant account contract in order to use its services because it is not a conventional merchant account provider. Instead, SurchX is a software solution that interacts with a merchant’s existing payment processing environment to add a surcharge to each sale processed through the merchant’s online store. This surcharge is intended to offset the per-transaction fee charged by the merchant’s existing processor, hence the company’s claims that it is “free.” However, SurchX fees do include a portion of each surcharge for itself whenever possible in order to generate revenue.
SurchX does not publicly state whether it is intended for retail use, but all of its marketing copy refers to the use of APIs and shopping cart integrations in order to add surcharges. It would be very labor-intensive for the company to reconfigure each merchant’s in-store terminal to apply surcharges without involving the merchant’s existing provider. For this reason, merchants should primarily expect to use SurchX in conjunction with a low-cost e-commerce merchant account if they want to receive the greatest benefit. We encourage merchants to check out our list of the providers of the best merchant services.
The SurchX rates and business model is unique within the credit card processing industry. Most companies offering “zero fee” or “cash discount” pricing require merchants to switch their merchant accounts in order to correctly apply and collect surcharges. SurchX is attempting to add its product to existing checkout flows in order to make surcharging easier for all businesses, regardless of provider. This approach raises a number of questions that are not addressed on SurchX’s website or its public statements. For now, we will take the company at its word, but we welcome feedback from SurchX users regarding the company’s surcharging schedule, its monthly and annual costs, and its compatibility with other payment processors.
Item | Result |
---|---|
Employs Independent Resellers | No |
Advertises Deceptive Rates | No |
Discloses All Important Terms | No |
SurchX appears to primarily market its services through traditional advertising and an in-house sales team. There is no evidence at this time that the company employs a large term of independently contracted sales agents, but its stated goal of hiring 150 new employees in 2019 may reflect a desire to expand its sales staff. At this time, there are no SurchX complaints related to the company’s sales team, which is a good sign that it maintains ethical sales practices. This compares favorably to our list of best credit card processors.
The SurchX website features an interactive calculator to help each merchant “estimate the impact to your bottom line.” The calculator simply asks users to enter their current net margin. It then appears to return their new net margin under SurchX, their net margin increase, and the breakeven abandon rate for their online shopping cart. In reality, the calculator simply adds 3.5% to the original margin number and runs the calculations using that number. The 3.5% increase likely represents SurchX’s average surcharge per transaction, but it may not reflect an accurate surcharge amount for every single merchant. In our estimation, the calculator is not especially misleading, but it’s also not especially useful.
The SurchX website also states that it will “add up to .5% to the transaction, if allowed.” Current surcharge laws in the U.S. allow merchants to surcharge up to 4% in states where surcharges are legal, which means that SurchX cannot add its markup to any transaction that would increase the merchant’s surcharge above 4%. In other words, SurchX can only add its markup of up to 0.5% in events when the merchant’s cost of accepting a card is less than 4%. At this time, we do not see any evidence of deceptive rate quotes or unethical sales conduct, but merchants should be sure to inquire as to how exactly the company’s product works before signing up. Merchants who are already using SurchX can double-check the company’s pricing with a third-party statement audit.
SurchX has taken a clever approach by selling a surcharging tool that is not bundled with a specific merchant account. This makes it difficult to assess the company’s pricing and performance using criteria that we usually apply to merchant account providers. SurchX’s software has the potential to greatly expand the use of surcharges among e-commerce merchants, but we will need more information about its pricing, surcharging practices, and technology before we can issue an overall rating. For now, merchants should only consider SurchX if they understand the nuances of cash discount and zero-fee processing.
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