TRU Payment Processing Review

TRU Payment Processing Overview

Google Marketing “Specialists”

Founded in 2002, TRU Payment Processing is a merchant account provider that also operates under the names TRU Processing, Truly360, and Matthew Focht Enterprises. The company’s most up-to-date website appears to be that of Truly360, but Truly360 primarily emphasizes its ability to help businesses set up Apple Pay integrated payment processing for retail, automotive, spa, restaurant, medical, and gym merchant accounts.

Headquartered in California

At the time of our last update, TRU Payment Processing’s website stated that the company was a reseller of Chase Paymentech‘s (now Chase Merchant Services) merchant solutions, and it also stated that the company is a registered ISO of Wells Fargo Bank, N.A., Walnut Creek, California. Its website no longer lists this information. Matthew Focht is the CEO of TRU Payment Processing, which lists its headquarters at 6965 El Camino Real, Suite 105-700, Carlsbad, California 92009. However, Truly360 has recently moved to Rancho Santa Fe, California, which may be the new base of operations for its affiliated companies as well.

Truly360 Review Table of Contents

  • Costs & Contract: TRU Payment Processing appears to offer a multi-year contract with an early termination fee of up to $495.
  • Complaints & Service: TRU Payment Processing has received fewer than 10 public complaints.
  • BBB Rating: TRU Payment Processing has an “A+” rating with the Better Business Bureau and has received 0 complaints in the past three years.
  • Sales & Marketing: TRU Payment Processing does not appear to rely on independent sales agents but has received some complaints about its sales practices.
  • Rates & Fees: How Merchants Got The Best Rates With TRU Payment Processing
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Products & Services Offered

  • Debit and credit card processing
  • Check guarantee and conversion
  • Custom gift cards
  • QuickBooks integration
  • Google street view optimization
  • Reputation management

Types of Businesses Served

  • Retail
  • Mobile
  • E-commerce
  • Restaurant
  • Professional services
  • Medical

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TRU Payment Processing Rates, Fees, and Costs

Key Points

Swiped Rate 1.00% - 4.99%
Keyed-in Rate 1.00% - 4.99%
Early Termination Fee Up To $495
PCI Compliance Fee Undisclosed
Equipment Lease Terms 48 Month (locked)

Long-Term Contract

According to multiple merchant reports, the standard TRU Payment Processing merchant agreement is a multi-year agreement with an early termination fee of up to $495, a variable monthly minimum fee, and a long-term, non-cancellable month equipment lease of the Clover POS system through First Data Global Leasing. In the company’s current Truly360 incarnation, these terms may also include Google search and reputation management costs.

Beware Equipment Leases

Detailed reports of TRU’s per-transaction fees, annual fees, and PCI compliance fees are unavailable at this time. However, any contract with a $495 early termination fee and a 48-month lease through First Data is hard to recommend for merchants. The lease is an especially unfavorable deal that costs thousands of dollars over the life of the lease for equipment that can be purchased for less than $500. This possibility alone is enough to exclude TRU from our list of the cheapest merchant accounts.

Potentially Expensive Terms

As with the company’s sales and marketing practices, the number of complaints about TRU’s contract terms is relatively low. However, the content of those complaints has reduced the company’s score to a “C” at this time. If you have any information about the standard TRU Payment Processing contract, please share that information in the comment section below this review.

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Response from TRU Payment Processing

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TRU Payment Processing Complaints & Customer Reviews

Key Points

Total Online Complaints <10
Live Customer Support Yes
Most Common Complaint N/A

Low Overall Complaint Total

We are currently able to locate approximately seven negative TRU Payment Processing reviews, none of which outright accuse the company of being a scam. The most commonly cited issue is the company’s equipment lease cost, although multiple merchants also mention difficulty cancelling service and confusion about the company’s rate match guarantee. These complaints appear to mention Matthew Focht,, TRU Processing, and TRU Payment Processing in more or less equal measure. The total number of complaints is lower than expected for a company of TRU’s time in business, but the complaints themselves often describe fees of $495 or more.

Reputation Management

Truly360 has also received a large number of positive testimonials in Google reviews and on Glassdoor. It is important to note that Truly360 specializes in reputation management and search optimization for businesses, which is a service that helps to make negative reviews less visible and positive testimonials more visible. This raises the possibility that TRU is also exerting some influence over which of its own user reviews are visible to a casual Google user. For this reason, merchants are advised to be thorough when researching the company and to look past the very first results that appear in search engines.

TRU Payment Processing Lawsuits

We have not found any outstanding class-action lawsuits or FTC complaints filed against TRU Payment Processing. Dissatisfied merchants who wish to pursue a non-litigious course of action against the company should consider reporting it to the relevant supervisory organizations.

TRU Payment Processing Customer Support Options

The company’s low complaint rate has raised its score, but we have lowered our rating for the company to a “B” in this section due to the severity of some complaints. TRU Payment Processing offers live phone support to its merchants but does not qualify as a top-rated payment processor for customer service at this time.

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Response from TRU Payment Processing

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TRU Payment Processing BBB Rating Summary

Key Points - BBB

Product & Service Complaints 0
Billing & Collection Complaints 0
Advertising & Sales Complaints 0
Guarantee & Warranty Complaints 0
Delivery Complaints 0

Clean Complaint Record

TRU Payment Processing currently has an “A+” rating with the BBB and has had 0 complaints in the past 36 months. At the time of a previous review, the company had 2 complaints filed against it. Both complainants claimed that they were not aware that they were signing equipment leases at the time they signed up. TRU Payment Processing held the customers to the terms of their agreements despite this fact.

An “A” Rating for Now

TRU’s low complaint total inclines us to agree with the BBB’s rating for now, but the company’s complaint resolution responses to its previous complaints will be worth monitoring going forward. Merchants should also note that there are reasons to be skeptical of BBB ratings.

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Response from TRU Payment Processing

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Truth In Marketing & Advertising

Key Points

Employs Independent Resellers No
Advertises Deceptive Rates No
Discloses All Important Terms No

Inside Sales Team

TRU Payment Processing appears to utilize a combination of inside sales agents, referral programs, and online advertising to market its services. There is no evidence at this time that the company operates as a “hiring mill.” However, we have located a handful of TRU Payment Processing complaints that describe misrepresentation or nondisclosure by sales agents, specifically in relation to the company’s 48-month equipment leases through First Data Global Leasing.

A Detailed Sales Complaint

One of the most recent complaints filed against TRU Payment Processing was actually filed with the Better Business Bureau against the Truly360 brand. In this complaint, the merchant makes the following allegations:

Truly360 representative, ****** ********, disclosed to me a contract with Truly360 that was totally cancelable at any time for a cancellation fee of $495. And without my knowledge or consent he entered me into a lease with ***** **** [probably First Data – ed.] and Truly360 Merchant account. No contract was given to me at the time of signing. Once I received the letter from ***** ****, ON Nov 2, 2016, alerting me to a 48 month non-cancelable lease, I contacted ***** **** that same day and requested and received a copy of the contract. I also contacted Truly360 that day, and after many calls and requests, I finally received a copy of the contract from Truly360, approximately 10 days after signing. The contracts are different. The one that Truly360 showed me on the Ipad had a cancellation fee of $495. ***** **** did not. I never signed a lease with ***** **** nor did I supply my social security number or date of birth.


Truly360 represents themselves by being with ****** [probably Google – ed.] and are coming to take updated pictures for the ****** search engine. He comes in with a ****** logo on his shirt and starts to sell the ****** Growth package.

Well into the meeting he presents the merchant account and ****** machine. He states this is a free machine if we purchase the ****** package. He sells this as a package with a $199 dollars a month fee. It is at this time, with witnesses, that this conversation took place:

Me: I have no intention of getting into any contract or lease. I am still in a lease with ***** **** that ends in 2 months.

Rep: You can cancel at any time

Me: What is the cancellation fee?

Rep: I will waive it

Me: No offense but the merchant business has a lot of turnover. So tell me, if you were no longer working for this company, what would it cost me to terminate early?

Rep: $495

Me: Totally? For everything? (the ****** machine was on my desk and I made a circular motion over it).

Rep: Yes, totally

Business Partner: We can handle that

At no time did the rep disclose the ***** **** Lease. I was not given copies at the time of signing. I discovered the lease when I received the letter and immediately contacted Truly360 stating I was going to cancel the entire contract. I contacted ***** ****, stating I did not enter into a lease agreement.

Truly360’s Response

It is important to note that Truly360 categorically denied most details of this complaint in its responses. However, if the merchant’s version of events is accurate, then this would indicate that Truly360 is engaging in an increasingly common sales tactic within the credit card industry. Specifically, this tactic involves a merchant account provider strongly promoting a business service “program” that is unrelated to credit card processing, but then requiring that merchants sign a long-term equipment lease and processing agreement in order to participate in the larger “program.” This approach is usually profitable for providers because the margins on leased credit card equipment are incredibly high. In fact, here is an excerpt from a company representative’s response to the complaint cited above:

By signing a 4 year lease and combining processing we are able to eliminate ALL upfront fees with our marketing services and completely get rid of all of our fees after 4 years. With the profit we earn from the credit card processing we are able to continue to provide incredible marketing services for essentially NO cost to the business after the initial 4 years.

Some Cause for Concern

TRU’s overall number of sales complaints is low for a company that has been in business as long as TRU Payment Processing has, but the specific complaint content has lowered the company’s score to a “B” until we have more information about TRU Payment Processing’s current sales approach. If you suspect that TRU Payment Processing is charging you undisclosed fees, we recommend seeking a third-party statement audit to find and eliminate hidden fees.

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Response from TRU Payment Processing

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TRU Payment Processing Marketing Example

TRU Payment Processing Logo

Our Opinion of TRU Payment Processing

An Average Option for Most Businesses

TRU Payment Processing rates as an average merchant account provider according to our rating criteria. The company’s contract terms have the potential to be very expensive, but it hasn’t received a large enough complaint volume to warrant serious concern at this time. Due to Truly360’s expertise in online reputation management, merchants are encouraged to be diligent when researching the company and to compare its costs to those of top-rated credit card processors.

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Thank you for reading my review. I hope that it has helped you with your research.

Why I'm Qualified to Write About Credit Card Processing and Merchant Account Services

I'm a former credit card processing sales director who left the industry because I didn't like how it takes advantage of small business owners. It feeds like a leech on businesses and thrives by imposing fees that are nearly impossible to comprehend. Seeing a need for change, I left and built this website help business owners better understand the industry, research merchant services providers, and get refunds of excessive merchant account fees. My experience of working "behind the curtain" in the industry, and using that knowledge for good, has resulted in millions of dollars returned to hard-working small business owners as well as enterprise-level companies.

From the time that I starting working in the merchant services industry to when I left to create this website, I've been on the pulse of payments for nearly 15 years. It didn't seem fair to keep this "insider" knowledge to myself. To lift the fog, I've reviewed hundreds of companies, read thousands of user reviews, and learned the pricing tricks of every provider. If you have questions about credit card processing, you can find the answers on this website.

How I Can Help You

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4 Reviews Leave Your Review for TRU Payment Processing Below

  1. Donald V Fargnoli says:

    Absolutely agree. Got taken with fraudulent cancellation fees, among other things. Matt Strom is the man responsible there. This company is a bad joke.

  2. Judy Brown says:

    Horrible scam. They should be ashamed of themselves. They change their name all the time . When they came to me it was Truly 360.

    This post will help: How to Report Bad Credit Card Processors


  3. FAz says:

    These guys are no good. Stay away. Customer service is an F.

    This post will help: Best Merchant Accounts for Great Customer Service


  4. Judy Brown says:

    They say they are a trusted partner of GOOGLE . But I seriously doubt this. They suggest they will increase your visibility on Google- for only $150.00 a month but they do nothing. The sales rep that sold me this scam came and went from ! They say they will reimburse you for any contract fees you are currently in! They didn’t! They say they will reimburse you 110% if their processing fees are more than what you were paying! THEY DON’T. THEY SAY YOU HAVE FREE CLOVER SERVICES BUT the money you are actually paying goes to Clover which my small business cannot afford for the next 4 years unless I pay $4000. It hurts worse than being burglarized to be scammed.

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