Google Marketing “Specialists”
Founded in 2002, TRU Payment Processing is a merchant account provider that also operates under the names TRU Processing, Truly360, and Matthew Focht Enterprises. The company’s most up-to-date website appears to be that of Truly360, but Truly360 primarily emphasizes its ability to help businesses set up Apple Pay integrated payment processing for retail, automotive, spa, restaurant, medical, and gym merchant accounts.
TRU Payment Processing
TRU Payment Processing appears to process all major debit and credit cards. Their website mentions EMV readers, POS terminals, mobile payments, and NFC payments
TRU Payment Processing Location & Ownership
At the time of our last update, TRU Payment Processing’s website stated that the company was a reseller of Chase Paymentech‘s (now Chase Merchant Services) merchant solutions, and it also stated that the company is a registered ISO of Wells Fargo Bank, N.A., Walnut Creek, California. Its website no longer lists this information. Matthew Focht is the CEO of TRU Payment Processing, which formerly listed its headquarters at 6965 El Camino Real, Suite 105-700, Carlsbad, California 92009. However, Truly360 has recently moved to Rancho Santa Fe, California, which may be the new base of operations for its affiliated companies as well.
Truly360 Review Table of Contents
- Costs & Contract: TRU Payment Processing appears to offer a multi-year contract with an early termination fee of up to $495.
- Complaints & Service: TRU Payment Processing has received fewer than 10 public complaints.
- BBB Rating: TRU Payment Processing has an “A+” rating with the Better Business Bureau and has received 1 complaint in the past three years.
- Sales & Marketing: TRU Payment Processing does not appear to rely on independent sales agents but has received some complaints about its sales practices.



5 Responses
Absolutely agree. Got taken with fraudulent cancellation fees, among other things. Matt Strom is the man responsible there. This company is a bad joke.
Horrible scam. They should be ashamed of themselves. They change their name all the time . When they came to me it was Truly 360.
This post will help: How to Report Bad Credit Card Processors
-Phillip
These guys are no good. Stay away. Customer service is an F.
This post will help: Best Merchant Accounts for Great Customer Service
-Phillip
They say they are a trusted partner of GOOGLE . But I seriously doubt this. They suggest they will increase your visibility on Google- for only $150.00 a month but they do nothing. The sales rep that sold me this scam came and went from tru360.com ! They say they will reimburse you for any contract fees you are currently in! They didn’t! They say they will reimburse you 110% if their processing fees are more than what you were paying! THEY DON’T. THEY SAY YOU HAVE FREE CLOVER SERVICES BUT the money you are actually paying goes to Clover which my small business cannot afford for the next 4 years unless I pay $4000. It hurts worse than being burglarized to be scammed.
Magazines were the subscription pitch and I want to cancel because it is just too much paper. I’m told that they can’t cancel my subscription because the Magazine companies are already paid. I’m looking into this bs further.