Merchant Account Address Verification System (AVS) Explained

Here is the illustration depicting the Address Verification System used in e-commerce.

What is an Address Verification System (AVS)?

An Address Verification System (AVS) verifies that the billing address of the credit or debit card matches the address that was given by the customer. The Address Verification System (AVS) used in merchant accounts is a tool to help prevent fraudulent transactions when a credit or debit card is not physically present during a purchase, like in online shopping.

How an Address Verification System Works

The Address Verification System (AVS) operates by comparing the billing address provided by a customer during a transaction to the address on file with the credit card issuer. When a merchant receives a credit card payment, they submit the card number along with the customer’s billing address to their payment processor, who forwards this information to the card issuer for verification. The issuer then checks the submitted address against their records and returns a response code indicating a full match, partial match, or no match. Based on these codes, the merchant decides whether to approve the transaction, request additional verification, or decline the purchase.

Tell Us How They Treated You

Sharing your experience influences our rating and helps other business owners make informed decisions. Please take a moment to tell us if they are serving you well. Your email address will never be published, shared or sold. We only use it to authenticate that you are a real person and, if you select the option for it, to let you know if someone replies to your comment. Required fields are marked *

Comments must contain details about your experience. Please do not use ALL CAPS. Self-promotion, marketing content, or contact information of any kind will not be published. By submitting a comment, you are agreeing to our Comment Policy

Copyright

Copyright © CardPaymentOptions.com, Inc. (Digital Fingerprint: 0d38c6720f0d78a701b74d58653af608). Getting paid to re-write this page? Click here to earn a reward.

Any unauthorized copying and reproduction of the content of this page, including all meta data and computer code, is strictly prohibited. While the information in the above article is believed to be accurate as of its publish date, the author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents. The author and publisher shall in no event be held liable to any party for any direct, indirect, punitive, special, incidental or other consequential damages arising directly or indirectly from any use of this material, which is provided “as is,” and without warranties. Any and all use of trade names and/or marks are for identification purposes only and shall not be construed as a claim of affiliation, or otherwise, with CardPaymentOptions.com, Inc. ("CPO") in any form. The sole purpose of the material presented herein is to alert, educate, and inform readers. It is not intended as legal or financial advice. We may earn revenue if you obtain services from a provider that we recommend. See this page to learn how we support our operations.

Our Top Pick of 2022
helcim logo
star star star star star
Helcim Payments
done
No Monthly or Annual Fees
done
Super Low Processing Rates
done
POS, Mobile, and Online Payments
Sales & Support: (888) 506-7812
Most Ethical Processor of 2024

The most ethical providers offer rock-bottom rates, no monthly fees, no contract, and superb customer support. Below we break them down by specialty and industry:

▶ Retail
▶ Restaurant
▶ Card-Not-Present
▶ Invoicing
▶ Online Checkout
▶ E-Commerce Store Creation
▶ Subscriptions & Recurring
▶ Web Developer Tools
▶ Mobile
▶ Non-Profit
▶ Canadian
▶ Seasonal
▶ Quickbooks Intergration
▶ Free (Zero-Fee) Processing