Average Ticket Size Definition

Merchant Account Average Ticket Size Explained:

What is Average Ticket Size? Often referred to as just “Average Ticket” or “Average Sales Ticket” or just “AVT,” this is a dollar figure that most merchant account applications request from the merchant. The “Average Ticket” is the average dollar amount of a final sale, including all items purchased, of a merchant’s typical sales. Processors use the Average Ticket to better understand the merchant’s business and to determine how much risk the merchant poses to the processor. Many merchants find it difficult to determine the size of their average ticket due to widely varying sales amounts, or because the business is new. Often times, processors only need an estimation and not an exact figure.

Phillip Parker is a former merchant services sales agent who believes the industry has been overrun by people who engage in fraud and deception in order to steal from hard working business owners. He created this website to help you avoid the bad players, save money on fees, and to get peace of mind with your merchant account. If you would like to help support his work, learn more about our cost reduction service. We can evaluate your statement, tell you exactly how much you're overpaying, and then help you dramatically reduce your fees with your current credit card processor. Looking to switch instead? See our list of the best merchant account providers.

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