Merchant Account Card Present Explained:
What is Card Present? “Card-Present” is a term in the credit card processing industry that refers to transactions in which the credit card is swiped through a card reading device at the same physical location as the merchant. Card-present transactions are considered as “face-to-face” where a card’s magnetic strip can be scanned and the customer can sign the receipt.
Card-present transactions have a reduced risk for fraud because fake credit cards are difficult to produce and merchants have a duty to verify that the person using the card is the actual cardholder. Card-present transactions run at a lower processing rate than card-not-present transactions.
Card-present Video Explanation