Card Present Definition

Merchant Account Card Present Explained:

What is Card Present? “Card-Present” is a term in the credit card processing industry that refers to transactions in which the credit card is swiped through a card reading device at the same physical location as the merchant. Card-present transactions are considered as “face-to-face” where a card’s magnetic strip can be scanned and the customer can sign the receipt.

Card-present transactions have a reduced risk for fraud because fake credit cards are difficult to produce and merchants have a duty to verify that the person using the card is the actual cardholder. Card-present transactions run at a lower processing rate than card-not-present transactions.

Card-present Video Explanation

Phillip Parker is a former merchant services sales agent who believes the industry has been overrun by people who engage in fraud and deception in order to steal from hard working business owners. He created this website to help you avoid the bad players, save money on fees, and to get peace of mind with your merchant account. If you would like to help support his work, learn more about our cost reduction service. We can evaluate your statement, tell you exactly how much you're overpaying, and then help you dramatically reduce your fees with your current credit card processor. Looking to switch instead? See our list of the best merchant account providers.

Schedule a Consultation with Phillip

No Reviews Yet Leave Your Review Below

Leave a Review

Your email address will not be published. Required fields are marked *

Please do not use profanity or ALL CAPITAL LETTERS in your review. Reviews must provide a detailed account of your experience. By submitting a review or comment to CPO, you are agreeing to our Comment Policy.