Card Present Definition

Merchant Account Card Present Explained:

What is Card Present? “Card-Present” is a term in the credit card processing industry that refers to transactions in which the credit card is swiped through a card reading device at the same physical location as the merchant. Card-present transactions are considered as “face-to-face” where a card’s magnetic strip can be scanned and the customer can sign the receipt.

Card-present transactions have a reduced risk for fraud because fake credit cards are difficult to produce and merchants have a duty to verify that the person using the card is the actual cardholder. Card-present transactions run at a lower processing rate than card-not-present transactions.

Card-present Video Explanation

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I'm a former credit card processing sales director who left the industry to start my own a small business. From the time that I starting working in the merchant services industry to when I left to write about it, I've been on the pulse of payments for nearly 15 years. It didn't seem fair to keep this insider knowledge to myself, so decided to build this website to help you research which providers to use and how to save money on rates and fees. I've reviewed hundreds of companies, read thousands of user reviews, and learned the pricing tricks of every provider. If you have questions about credit card processing, you can find the answers here. Simply scroll to the top of the page to find the search bar. You can also message me if you need any guidance.

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