Cardholder Verification Definition

Merchant Account Cardholder Verification Explained:

What is Cardholder Verification? Cardholder verification and identification is a service provided by Visa, Mastercard, and American Express that confirms additional details about the purchaser before processing a card-not-present transaction. Cardholder verification is increasingly used in e-commerce transactions to validate the buyer’s identity and reduce the risk of chargebacks.

Visa’s cardholder verification program is called “Visa Secure”, while Mastercard’s is called “Mastercard SecureCode” and American Express’s is called “SafeKey”. In many cases, the extra verification takes the form of a single-use numeric code sent to the buyer via email or a mobile device, which the buyer then enters in order to confirm their intent to make a purchase. Cardholder verification is intended to serve a similar purpose to CVV2 codes and AVS, but it is a more streamlined process that is closer in practice to two-factor authentication.

Leave a reply

Your email address will not be published. Required fields are marked *

 

Comments must contain details about your experience. Please do not use ALL CAPS. Self-promotion, marketing content, or contact information of any kind will not be published. By submitting a comment, you are agreeing to our Comment Policy

Copyright

Copyright © CardPaymentOptions.com, Inc. (Digital Fingerprint: 0d38c6720f0d78a701b74d58653af608). Getting paid to re-write this page? Click here to earn a reward.

Any unauthorized copying and reproduction of the content of this page, including all meta data and computer code, is strictly prohibited. While the information in the above article is believed to be accurate as of its publish date, the author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents. The author and publisher shall in no event be held liable to any party for any direct, indirect, punitive, special, incidental or other consequential damages arising directly or indirectly from any use of this material, which is provided “as is,” and without warranties. Any and all use of trade names and/or marks are for identification purposes only and shall not be construed as a claim of affiliation, or otherwise, with CardPaymentOptions.com, Inc. ("CPO") in any form. The sole purpose of the material presented herein is to alert, educate, and inform readers. It is not intended as legal or financial advice. We may earn revenue if you obtain services from a provider that we recommend. See this page to learn how we support our operations.

Share this post
[Sassy_Social_Share]
Our Top Pick of 2022
helcim logo
star star star star star
Helcim Payments
done
No Monthly or Annual Fees
done
Super Low Processing Rates
done
POS, Mobile, and Online Payments
Sales & Support: (888) 506-7812
Thinking of working in merchant services? Download our free ebook first.
An Honest Buck ebook cover