Our former policy was to deny publishing of fake testimonials; however, as the problem became more frequent and we noticed the same fake testimonials on other websites, it became apparent that we should classify this tactic as a form of deceptive marketing and identify the companies utilizing it.
This new policy accomplishes a few objectives: First, it discourages companies and agents from attempting to leave bogus testimonials on CPO. Second, it highlights the companies that may be engaging in unethical marketing (Leaders Merchant Services is a good example of a company that appears to be doing this. You can find several bogus testimonials in the comment section of their review as well as very similar examples on other websites). In fact, we have caught one provider hiring people on fiverr.com to specifically leave fake testimonials on our reviews.
Our experience is that small business owners love free promotion, so there is no reason for them to want to remain anonymous when leaving a testimonial. Unless, of course, it is a fake.