Merchant Account Card Not Present Explained:
What is Card Not Present? “Card-Not-Present” is a credit card processing industry term used to signify transactions in which the physical debit or credit card is absent during the sale. Card-not-present transactions happen either when the merchant types in the credit card information on location (even if the card is in hand), or when the customer types it in from another location such as in e-commerce sales.
Card-Not-Present transactions pose a much higher risk for fraud because the card is not swiped through a card reading device and not on location during the sale. Due to this, transaction fees for card-not-present run at higher Interchange processing fees and, in many cases, higher provider markup fees.
Card-not-present Video Explanation
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