Cash Reserve Definition

Merchant Account Cash Reserve Explained:

What is a Cash Reserve? Sometimes also called a “rolling reserve,” “daily discount,” “or personal guaranty,” a cash reserve is a pool of money held by the merchant account provider to protect against losses caused by a merchant. A cash reserve can be established during the opening of the merchant account by the business providing the funds upfront, or by the merchant account provider holding back a percentage of the merchant’s daily sales until the reserve amount is met.

Cash reserves are usually only imposed on business types that are deemed as “high risk” when the account is established; however, any business that suffers from a rash of chargebacks or fraudulent transactions may have a cash reserve imposed upon them, often with little or no warning. Cash reserve funds are usually released within 60-90 days from the day that they were first withheld. With a “rolling reserve,” the individual transactions that make up the reserve are held and then released at a predetermined interval. Cash reserve policies vary by merchant account provider.

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Why I'm Qualified to Write About Credit Card Processing and Merchant Account Services

I'm a former credit card processing sales director who left the industry because I didn't like how it takes advantage of small business owners. It feeds like a leech on businesses and thrives by imposing fees that are nearly impossible to comprehend. Seeing a need for change, I left and built this website help business owners better understand the industry, research merchant services providers, and get refunds of excessive merchant account fees. My experience of working "behind the curtain" in the industry, and using that knowledge for good, has resulted in millions of dollars returned to hard-working small business owners as well as enterprise-level companies.

From the time that I starting working in the merchant services industry to when I left to create this website, I've been on the pulse of payments for nearly 15 years. It didn't seem fair to keep this "insider" knowledge to myself. To lift the fog, I've reviewed hundreds of companies, read thousands of user reviews, and learned the pricing tricks of every provider. If you have questions about credit card processing, you can find the answers on this website.

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1 Review Leave Your Review Below

  1. richie melendez says:

    First off, would like to thank Mr. Parker for the informative website, and helping the little guy (as well as I’m sure some equally worthy financial giants in waiting) become experts at understanding this convolution.

    I have not done credit card processing for over a decade, so I am surely outdated, however how has there not been outrage over these reserves? Or the way we are left in the dark on terms and condition involving reserves? Ten years ago, a reserve killed my business, a very good business and a growing small business that supported my family. It was deemed a chargeback issue, although I was beneath the percentage. 20k taken, with another 30k to be taken that I just did not have at the time (20k was about 19k more than I had ever had in a bank account before that year.) It was NOVA, apparently a huge reseller, and I was told by the rep I talked to two things: 1. I shouldve planned for this, and, conveniently, when asked if the thousands of reserve accounts they possessed were in non interest bearing accounts was told that ‘is not a requirement’ by law.

    Today with multiple platforms and heavier competition, the rules and laws seem to favor the little guy a bit more. And please do not get me wrong, I COMPLETELY understand a company’s need to protect against fraud, and upfront policies like rolling seven day reserves seem more than fair, and can be planned for (going to your bank account and seeing in 24 hours a +22k balance go to a -4k balance cannot), however my ramblings lead to this: how can these companies still get away, how is it legal I mean, to have such vague rules and double talk regarding what they can pull, when, and why?! It happens every day to hundreds and hundreds of businesses STILL from the research I have done, not detailed but still.

    My prime example is Square, which I have been a member but have not yet used, how is it legal for them to deactivate members accounts, and then claim what they do about the funds that these accounts contain are set to different rules and regulations because they belong to said deactivated accounts??! Also, as with most of these companies for DECADES, these deactivations and terribly unjust reserves are almost entirely arbitrary and in my case was after the biggest month of my professional career, though I would never judge a system on just one case out of millions out of personal bias.

    Please write up something on this very informative and helpful site about this as it affects millions of families and businesses, and seems as potential damaging to the US economy as the Prescription Drug stronghold with almost none of the publicity.

    R. Melendez

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