
This seemlingly straightforward merchant account rate pricing model promises savings, simplicity, and transparency. But as with things in merchant services, the reality depends on the fine print.
If you’ve come across processors like Stax Payments and Payment Depot you’ve likely heard of this pricing model. It’s often pitched as a smarter alternative to traditional percentage-based markups. But before you jump in, it’s important to understand how it works and where the pitfalls can hide.
What Is Subscription or Membership Merchant Account Pricing?
In a subscription-style pricing model, businesses pay:
- A flat monthly fee, often ranging from $79 to $199 depending on transaction volume and features
- Direct access to the underlying, “wholesale” interchange rates set by Visa, Mastercard, Discover, and American Express with no markups added by the processor. Interchange are the rates set by the card networks and are a non-negotiable cost to accepting card payments. Interchange fees primarily go to customer’s card issuer.
In theory, this means you’re paying only what the card networks charge, plus your monthly subscription fee. It’s a compelling pitch, especially for growing businesses that process a high volume of payments and want to to eliminate percentage-based transaction markups charged by most processors.
How It Works: An Example
Suppose you run an online retail business and choose a processor offering subscription-style pricing for $99/month.
A customer spends $200 using a rewards Visa credit card. The interchange fee is 1.95% + $0.10.
- Interchange fee: 1.95% of $200 = $3.90 + $0.10 = $4.00
- Processor markup fee: $0
- You keep: $196.00 from the sale
- Your $99/month subscription cost is spread across all your transactions
Sounds Perfect. What’s the Catch?
The biggest appeal of subscription pricing is transparency, but we’ve found in our analysis of a few monthly statements that some providers fall short of that promise.
In a true subscription model:
- You should receive detailed monthly statements showing each transaction’s actual interchange fee for total transparency
- There should be no hidden markups, downgrades, or “junk fees” padded into the transactions fees
But in practice, not all providers deliver itemized statements. Some aggregate fees or hide interchange categories. That makes it difficult, if not impossible, for businesses to verify that they’re truly paying only interchange.
In these cases, a provider may still be adding markups behind the scenes, despite advertising a “pass-through” model.
What Businesses Should Watch For
If you’re considering a membership-style processor, ask these questions:
- Do you provide full interchange breakdowns on monthly statements?
- If they don’t, proceed with caution.
- Are there any per-incident fees?
- Some providers may charge additional fees for things like refunds.
- Can I see a sample statement before signing up?
- This is your best safeguard. A reputable processor will gladly share one and help you understand how to read it.
- Are there and limits on processing volume, transaction size, or industry?
- Most subscription-based providers are extremely risk-sensitive regarding industries, transaction types, and volume. It’s is vital to ensure that your processing won’t be suddenly shutoff because enough due diligence wasn’t performed before setting up your account.
Who Benefits From Subscription/Memebership Pricing Most?
Subscription-style pricing works best for:
- Businesses processing $200,000 or more per month, such as:
- Retailers with a high-volume of low-ticket sales, such as convenience stores
- High-ticket sales (within well-known industries)
- High-volume restaurants
- Entrepreneurs who want to remove processor percentage-based transaction markups.
For low-volume businesses, though, the flat monthly fee can eat up savings, especially if your interchange costs are already low (such as when processing mostly debit cards).
Bottomline
Subscription-style pricing can offer real savings and clarity, but only when implemented honestly. If a provider advertises “no markup” but doesn’t give you access to the full fee breakdown, they’re asking for trust without accountability.
As always, the smartest thing you can do is ask for documentation. In credit card processing, a clean, detailed statement is worth more than a smooth sales pitch.
If you are seeking a reputable and transparent processor that offers subscription-pricing, CDG Commerce stood out as a top choice among the crowd.
Related Articles:
- How Cash Discount Pricing in Merchant Services Works; A Cautionary Tale
- Tiered, Bucket, Bundled Pricing in Merchant Accounts Explained?
- Flat Rate Pricing In Credit Card Processing Explained
- How Interchange-Plus Pricing Works in Credit Card Processing
- Understanding Volume Discounted Interchange-Plus Pricing in Merchant Services
