Merchant Advocate 2023: Reviews & Complaints

Merchant Advocate Rating
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Company Overview

Merchant Advocate is a merchant account contract negotiation service headquartered in Jersey City, New Jersey. Founded in 2007, the company negotiates on behalf of U.S. businesses to guarantee lower rates and higher quality service without having to switch payment processors. Merchant Advocate does not appear to be affiliated with any specific merchant services provider or acquiring bank, as the company generates revenue by taking a percentage of the savings it produces for each client. The company advertises MLS Club Los Angeles FC, MLB’s Boston Red Sox, Outfront Media, Scotts Lawncare, and Harley Davidson as clients it has helped save money on merchant services.

Merchant Advocate’s Comprehensive Analysis and Reporting

To achieve these potential savings for a client, Merchant Advocate starts by conducting a comprehensive analysis of a business’s current credit card processing expenses. This includes examining the statement line-by-line to identify any areas where the business could be overpaying. The company then provides a detailed report that explains these potential savings to the business owner.

Negotiation and Monitoring Service by Merchant Advocate

Merchant Advocate then negotiates with the existing processor on behalf of the business to lower rates and remove any unnecessary fees. If the negotiation is successful, Merchant Advocate continues to monitor the account to ensure that these savings persist.

Merchant Advocate’s No Savings, No Fee Guarantee

The company operates on a “no savings, no fee” basis, meaning that they only charge a fee if they are able to secure savings for the business. This aligns their incentives with those of their clients, and it provides businesses with a risk-free way to potentially lower their credit card processing expenses.

Location & Ownership

Merchant Advocate is located at 281 NJ-34 #101, Colts Neck, New Jersey 07722. Eric Cohen is the CEO and founder of Merchant Advocate.

Table of Contents

Merchant Advocate Customer Reviews

Here's What Their Clients Say

Customer Reviews Summary
Item Result
Total Online Complaints <10
Live Customer Support Yes
Most Common Complaint N/A
Recent Lawsuits No

Low Complaint Total

There are few Merchant Advocate reviews available online at this time. One Merchant Advocate review directly accuses the company of being a scam, though it is unclear whether the complainant in this case is actually referring to Merchant Advocate, as the complaint mentions a company called “Merchants Advocates Group” based in Dallas, Texas. The client does state that their representative came from New Jersey and signed the business up for a contract through EVO Merchant Services, but we are unable to find any other evidence online that Merchant Advocate is partnered with EVO in any way. We are discounting this isolated incident at this time. If you have your own Merchant Advocate review to make, please do so in the comments below.

Merchant Advocate Lawsuits and Fines

We have not found any outstanding class-action lawsuits or FTC complaints filed against Merchant Advocate. Dissatisfied clients who wish to pursue a non-litigious course of action against the company should consider reporting it to the relevant supervisory organizations.

Merchant Advocate Customer Support Options

The Merchant Advocate website lists phone and email contact information that appears to be directly serviced by the company. This is in line with our expectations of the top-rated merchant accounts for great customer service, which is a positive sign for Merchant Advocate.

Merchant Advocate Customer Service Numbers

  • (888) 890-8822 – Toll-Free Support
  • (732) 862-1129 – Fax

Other Support Options

Merchant Advocate Online Ratings

Here's How They Rate Online

Online Ratings Summary
Item Result
BBB Reports 0

Clean Complaint Record

Merchant Advocate has been an accredited business with the Better Business Bureau since 2008. As of this review, the company has an “A+” rating with the BBB and has had 0 complaints filed against it in the last 36 months. The company has also not received any informal reviews on its BBB profile, although it should be noted that these reviews are not subject to verification by the BBB.

An “A” Performance

Since it is our philosophy that “A” ratings should be reserved for companies with 0 complaints, we agree with the BBB’s rating in this case. However, business owners should note that there are good reasons to be skeptical of BBB ratings.

Merchant Advocate Fees, Rates & Costs

A Closer Look at The Contract

Cost & Fees Summary
Item Result
Cancellation Penalties N/A
Monthly & Annual Fees N/A
Processing Rates N/A
Equipment Leasing N/A

Pay a Percentage of What You Save

Merchant Advocate pledges to only make money as a percentage of the monthly amount it saves each client. The company states that it is willing to negotiate lower terms with a business’ current provider rather than require a client to switch to a new company, which indicates that it isn’t simply trying to sign businesses up for an undisclosed parent company. Merchant Advocate also claims to monitor a business’ rates for the duration of the contract in order to ensure that the merchant’s credit card processor does not raise the client’s expenses. There are no reliable Merchant Advocate complaints suggesting that the company doesn’t adhere to these claims.

Handling the Negotiation For You

Merchant Advocate’s services may be appealing to businesses that do not feel capable of handling negotiations themselves. Business owners should understand, however, that a portion of the amount saved by partnering with Merchant Advocate will be paid out to Merchant Advocate.

We also encourage business owners to check out our list of the providers of the best merchant services.

Merchant Advocate Employee Reviews & Sales Tacitcs

Should You Work For Them?

Jobs & Marketing Summary
Item Result
Uses Independent Resellers No
Telemarketing Possible
Misleading Marketing No
Discloses All Important Terms No

No Sales Complaints

Merchant Advocate appears to primarily market its services through its website, through partnerships with various professional associations, and through traditional advertising. It is possible that Merchant Advocate engages in outbound telemarketing or hires independent agents, but the nature of its “no-switch” business model rules out any possibility of sneaky “slamming” tactics. The company does not list specific details of its assessment or negotiation practices in its official materials. However, there are no client complaints that describe underhanded tactics from Merchant Advocate. This compares favorably to our list of best credit card processors.

No Deceptive Rate Quotes

There is no indication at this time that Merchant Advocate uses high-pressure or deceptive sales tactics to market its services. We will therefore award the company an “A” rating in this section for the time being.

Our Merchant Advocate Review Summary

Our Final Thoughts

Merchant Advocate rates as a reliable merchant account negotiating service for credit card processing needs according to all available information. As payment for its services, the company appears to collect a portion of the savings it negotiates, leaving the merchant with some net savings. Businesses that feel comfortable negotiating terms themselves may benefit from simply contacting a low-cost merchant account provider on their own.

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Your Comments & Reviews

How Did Merchant Advocate Treat You?

1 Responses

  • Juan Joann

    Merchant Advocate has been an absolute game-changer for my business! Their expertise in reducing credit card processing fees has resulted in significant savings for us. As a small business owner, I was always looking for ways to optimize our expenses, and Merchant Advocate delivered exactly what we needed.

    Their team was attentive, thorough, and incredibly professional throughout the entire process. They took the time to understand our unique requirements and tailored their solutions accordingly. The best part is that we didn’t have to go through any complicated procedures; they handled everything seamlessly.

    I can’t recommend Merchant Advocate enough to fellow business owners who want to streamline their finances. Thanks to them, we’ve been able to reinvest the saved funds back into our company’s growth. It’s been a pleasure working with them, and we’ll continue to trust them with our financial optimization needs in the future.

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