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Bindo is a cloud-based point-of-sale software and online marketplace for retail and e-commerce merchant accounts. In 2022, the company rebranded as Bindo Labs.
Bindo Payment Processing
Bindo’s goal is to provide smaller, local merchants with an online platform and marketplace that can help them compete with big-box online retailers like Wal-Mart and Amazon. Bindo enables merchants to list their inventory in real-time and accept payment from shoppers both locally and over the internet, with same-day pickup or delivery options depending on what a merchant can offer. Because its service is provider-agnostic, Bindo can either be paired with a merchant’s existing merchant account provider or set up with processing through a Bindo partner. They also offer display systems, virtual terminals, payment gateways, mobile ordering, kiosks, data analysis software, staff management tools, and gift cards. The company offers a 14-day free trial for merchants that can be found on its website.
A Look at Bindo’s POS System for Retailers
Bindo’s robust Point of Sale (POS) system provides retailers with a comprehensive solution that combines sales, inventory management, and customer relationship management. The POS system comes with an easy-to-use interface, and it accepts various forms of payment, including credit and debit cards, cash, checks, and mobile payments.
Bindo Marketplace: Connecting Local Shoppers and Stores
Bindo Marketplace offers a unique service that connects local shoppers with local stores, creating an online shopping community. This service offers a chance for businesses to increase their visibility and reach more customers. Shoppers can make purchases directly from the marketplace and pay using their credit card, making transactions quick and easy.
Bindo’s CRM and Loyalty Programs
Bindo’s services extend beyond processing payments. Their integrated Customer Relationship Management (CRM) tools allow businesses to track customer purchases and preferences, providing valuable data for targeted marketing efforts. The platform also includes options for setting up loyalty programs, encouraging repeat business by rewarding customers for their continued patronage.
Location & Ownership
Jason Ngan, JoMing Au, and Brad Lauster are co-founders Bindo, and the company is headquartered at Suite 05-181, 5/F, The Quayside, 77 Hoi Bun Road, Kwun Tong, Kowloon, Hong Kong.
Table of Contents
- Costs & Contract: Offers custom pricing plans for its POS system and can offer…
- Complaints & Service: Complaints number more than…
- BBB Rating: Has no rating with the Better Business Bureau and has received…
- Sales & Marketing: Does not appear to hire independent sales agents and has not received…
Bindo Reviews and Complaints
Here's What Their Clients Say
Total Online Complaints
Live Customer Support
Most Common Complaint
Poor Software Performance
Variety of Complaints
We are currently able to locate over 15 negative Bindo reviews, none of which describe the company as a scam or ripoff. Common themes among complainants include inconsistent software performance, unreliable accounting and sales reports, limited customer service for its Free and Basic tiers, a delayed EMV rollout, and a higher monthly cost than the product justifies.
Some Bindo complaints mention that the company had no offline mode during system or internet outages. Client reviews reflect the necessity of a high-speed internet connection to support the company’s cloud-based platforms. A company representative has been active in responding to some of these public complaints, but it is unclear whether any of the complainants ultimately received a satisfactory resolution or if the feature was added. Positive Bindo reviews mention its ease of use, features, and provider-neutral payment processing.
We have not found any outstanding class-action lawsuits or FTC complaints filed against Bindo. Dissatisfied clients who wish to pursue a non-litigious course of action against the company should consider reporting it to the relevant supervisory organizations.
Bindo Customer Support Options
As noted above, Bindo only offers live, 24/7 phone support to its “Pro” tier merchants, but merchants at other levels will still have access to email support from 8 a.m. to 8 p.m.
Bindo Customer Service Numbers
- (800) 692-4636 – Toll-Free General Customer Service
- (212) 991-8562 – Office Number
- (852) 2777-1177 – Hong Kong Hotline
- (212) 991-8563 – Fax
Other Support Options
- Live chat
- Support form
- Support email address at [email protected]
Bindo BBB Rating and Report
Our Better Business Bureau Profile Assessment
Bindo is currently not accredited with the Better Business Bureau, and its profile is showing no rating, though it previously had an “A+”. The company has not received any complaints to its BBB profile in the past 3 years. It has also not received any informal reviews on its BBB profile.
An “A” Performance Overall
In light of the company’s time in business and complaint rate, we agree with the BBB’s former rating at this time, but business owners should be aware that there are good reasons to be skeptical of the BBB’s reviews.
Bindo Fees and Rates
A Closer Look at the Contract
Don't Fall Into An Expensive Trap. See Who The Worst Processors Are.
Monthly & Annual Fees
Bindo appears to offer custom pricing for each client at this time. However, at the time of a previous update, the company charged a flat, all-inclusive monthly fee that varied according to a merchant’s size and POS needs.
The company’s free (“Lite”) tier included support for 50 customers, two employees, 15 products, and one register. The next tier up (“Basic”) cost $76 per month billed annually ($89 if billed monthly) and included support for unlimited customers and employees, 1,000 products, and two registers.
Bindo’s “Pro” tier cost $128 per month ($149 if billed monthly) and increased a business’ product capacity to 10,000 while also allowing for five registers. For businesses that require a larger, more robust solution than the “Pro” tier, there are custom pricing options. It is likely that the company’s prices still fall roughly within these parameters, with some flexibility depending on each merchant’s needs.
Virtual Terminal and Payment Gateway Pricing
In addition to its storefront payment processing services, Bindo also dedicates a portion of its website to advertising its virtual terminal and payment gateway services. However, pricing is not disclosed on either of those services. Additional Bindo Labs rates and fees, including gateway fees, technical support fees, batch fees, and additional transaction rates typically apply to these e-commerce services.
Avoid Equipment Leases
We have located a few Bindo Labs reviews and responses from company representatives stating that Bindo offers non-cancellable, three-year leasing agreements in some cases. The company’s website does not specify which of its hardware options come with equipment leases, so clients should be sure to inquire about any potential leasing agreements. We generally advise business owners to purchase rather than lease equipment whenever possible.
There are no PCI compliance fees, early termination fees, or other monthly fees through Bindo. Clients that opt for Bindo’s built-in processing will pay 2.49% plus $0.15 per swiped transaction and 3.49% plus $0.15 per keyed-in transaction. Alternatively, businesses may use their existing credit card processors in conjunction with Bindo, meaning that pricing is variable and can be extremely competitive. Each Bindo tier comes with free customer support, although 24/7 phone support is only available at the “Pro” tier and above.
Satisfying Contract Terms
Overall, this pricing is competitive with most other iPad POS solutions and comes with the added benefit of being provider-agnostic. Bindo is not showing any complaints related to excessive or hidden fees, which indicates that most clients are satisfied with their contract terms. To keep costs low, we recommend opting for a cheap merchant account when selecting a payment processor to pair with Bindo.
Bindo Jobs and Employment
Hiring Standards and Ethical Marketing Assessment
Audit Your Current Statement To Find Its Hidden Fees
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Uses Independent Resellers
Discloses All Important Terms
Bindo payment processing, POS solutions, and software support multiple features, including:
- Real-time inventory management – Businesses can track stock by scanning barcodes and synchronizing inventory across locations
- Purchase order tracking – Supply orders can be viewed and managed within the app, which also stores invoices and makes intelligent reordering suggestions
- Customer analytics – Bindo stores and analyzes customers’ purchasing histories, store credits, loyalty programs, and brand engagement
- Sales reporting – Bindo enables merchants to view sales summaries, track costs and revenues, identify best-selling items, explore transaction histories, and compare sales periods
- Time clock management – Merchants can monitor employee hours with a paper-free, PIN-and-photo-based punch-in/punch-out system
- Online store – Bindo offers a free online storefront and Bindo marketplace listing (complete with synchronized sales reporting) to all of its merchants
- Staff management – Bindo has cash management and time clock tools for employees.
No Deceptive Advertising
Like most other POS providers, Bindo markets itself primarily through an in-house sales staff, a referral program, and traditional advertising. The company’s emphasis on selling a provider-agnostic POS product means that it is unlikely to use the sorts of deceptive rate quoting tricks that independent credit card processing sales agents typically rely on. We therefore will assign Bindo an “A” rating in this category unless we start receiving negative Bindo reviews detailing unethical sales strategies. However, we do always encourage Bindo users to ask an independent third party to look for any unnecessary fees in their statements.
Bindo Review Summary
Our Final Thoughts and Opinions
Bindo rates as a reliable cloud-based POS solution for iPad credit card processing according to all available information, though it does not rate as a top iPad POS option. The service is reasonably priced for the features it delivers and has received more praise than criticism from its users. Perhaps the most appealing aspect of Bindo is the fact that it does not lock users into a processing agreement with a “preferred” processor. However, reports are starting to emerge that the Bindo app itself has a number of shortcomings that make it nearly unusable for certain business types. Businesses are encouraged to take advantage of the company’s free trial period and put the product through its paces before committing to a long-term agreement.
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