Square: Here’s What The Reviews and Experts Say About This Popular Credit Card Processor

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Square

Rating
B
4/5
full starfull starfull starfull starempty star

Pros and Cons of Square

Pros

Transparent pricing structure
No cancellation fees
Quick setup process
Easy to use

Cons

Higher transaction fees
Limited phone support
No volume discounts
Numerous customer complaints
Potential for fund holds

Overview

In this review of Square, we’ll take an in-depth look at the company's credit card processing and business management services to help business owners and entrepreneurs determine if Square is right for their needs. We’ll explore the company's range of processing options, including its POS hardware, mobile payment options, and e-commerce solutions. We’ll also examine which types of businesses can benefit from these services compared to traditional credit card processing providers. Additionally, we’ll provide a thorough analysis of client satisfaction and customer reviews, highlighting both positive trends and common complaints. We’ll also cover the company’s pricing, contract terms, and the cost of various hardware options. By the end of this review, you'll have a clear understanding of whether Square fits into your payment acceptance requirements.

About Square

Square, Inc., now known as Block, Inc., was founded in 2009 by Jack Dorsey (the original co-founder of Twitter) and Jim McKelvey. The idea to create a mobile credit card processing reader emerged when McKelvey, a glass artist, lost a sale because he couldn’t accept a credit card payment.

This led to the development of Square’s first product—a small, white card reader that plugged into a smartphone’s headphone jack, enabling merchants to process credit card transactions anywhere. Square quickly expanded beyond its original mobile card reader, introducing a comprehensive suite of financial and business management tools. The company launched its point-of-sale (POS) system, business loans through Square Capital, payroll services, and Square Online, an e-commerce platform. It also ventured into the cryptocurrency space by adding Bitcoin trading to its Cash App, a peer-to-peer payment service.

In 2021, Square rebranded as Block, Inc. to reflect its broader focus on financial technology, blockchain, and business solutions beyond payment processing. Today, Block continues to serve millions of small businesses while expanding into new areas like music streaming (Tidal) and decentralized finance.

Screen Capture of Square Homepage
Square’s Homepage

Customer Reviews & Sentiment

Customer Support Woes

Square has received a significant number of complaints, primarily regarding limited phone support and funding holds. The company’s approach to resolving online complaints has also been criticized.

Square Customer Support Options

Square’s customer support primarily relies on email, online forums, and social media. Although there is a phone number for customer support (available from 6 a.m. to 6 p.m. PDT), it requires a code from the Square website, limiting its convenience.

Only Active Accounts Get Real-Time Help

Phone support codes from Square are available only to active merchants, leaving those with deactivated accounts without direct phone access. Merchants seeking consistent, full-time support may prefer a traditional merchant account provider.

Long Wait Times Reported

Numerous user reviews mention long wait times or a lack of satisfactory resolution when dealing with Square’s support team.

Beware Square Phishing Scams

Reports of phishing scams impersonating Square have surfaced, targeting non-users with emails about non-existent accounts and payments. It’s crucial to recognize these as fraudulent and unrelated to Square. Suspicious emails should be forwarded to spoof@squareup.com.

Square Competitors & Alternatives

As an alternative to Square, we recommend Helcim. Helcim offers a user-friendly mobile payment solution with month-to-month contracts, no monthly or annual fees, a dedicated customer support line, next-day funding, low processing fees, and QuickBooks integration. Helcim has been highly rated for years, providing a smoother customer experience compared to Square. Read our full Helcim Review for more information. For high-risk businesses, check our list of high-risk credit card processors.

Industry Scores & User Ratings

Online Ratings Summary
BBB Rating1.06
Trustpilot4.3
Average Rating2.68

Square Credit Card Processing BBB Rating

As of this update, the Better Business Bureau is reporting an “A+” rating for Square despite 5,023 complaints filed in the last 36 months. Square complaints have skyrocketed since we first published this review in April of 2011. Square has a 1.06 out of 5 star rating based on 538 user reviews on the Better Business Bureau website.

Positive Feedback

There are no positive reviews published about Square on the BBB website.

Negative Feedback

The worst customer service experience I’ve ever had. They lost my money a month ago and are not helping me recover it. I have lost all trust in this payment platform for my small business. All the money from my last show is gone. I have called and called and called. They are no help.

Trustpilot Rating for Square

Square has a 4.3 out of 5 star rating based on 5,743 user reviews on Trustpilot.

Positive Feedback

I have loved being on my own business and watching my business grow with Square! It has been so easy to use and the reports that track my growth are amazing to monitor my growth and progress. Thank you.

Negative Feedback

Square has no customer service, they have no care for anyone or their business. There is no one for you to talk with that can give you worthwhile information, they have individuals responding to calls that have no control over anything but just answering the phone. All they provide is scripted responses, nothing to value you as a customer. Didn’t want to add a star but review would not get accepted without a star.

Processing Rates & Fees

Square’s Processing Fees are Simple

Square is known for its straightforward pricing structure, which is particularly attractive to business owners for its absence of traditional merchant service fees. This includes no activation fees, monthly fees, gateway fees, PCI Compliance fees, downgrade fees, and early termination fees. Outside of transaction fees, Square does not impose additional monthly charges, ensuring no cost is incurred by business owners in periods without sales.

Fees by Transaction Type

Square offers affordable options for processing equipment, such as the magnetic stripe card reader, and recommends the chip card reader for a low cost of $49 to accommodate the shift to chip cards in the U.S. The company maintains a uniform processing fee structure across all merchants utilizing Square Reader or Square Register.

Square’s fees are:

  • 2.6% + $0.10 for swiped transactions
  • 3.5% + $0.15 for keyed-in transactions
  • 2.9% + $0.30 per sale through Square e-commerce

How Square’s Costs Compare

While Square’s swipe rate is higher by approximately 0.80% compared to rates achievable with a traditional merchant account, and the keyed-in rate about 1% higher for similar industries, it offers competitive rates for new businesses. Established businesses aiming for reduced fees might consider our independent statement audit service to uncover and eliminate hidden processing costs.

High Volume Businesses, Heed Caution

Despite not verifying the credit history of prospective customers, Square implements advanced systems to minimize fraud losses. It claims no transaction limits, which has been contested by numerous reviews pointing out that large or frequent sales may prompt funding holds. The specifics of these policies are not transparently communicated in advance.

Square’s Previous Rolling Reserve Policy

Until November 2013, Square enforced holds on funds from card-not-present sales exceeding $2,002 within a seven-day period. This policy was confusing due to the lack of preemptive communication about the limit. Square has since updated its stance, stating there are no processing limits, yet this assertion does not fully align with merchant experiences.

Square’s Current Fraud Triggers

Square now uses undisclosed algorithmic “risk factors” to flag transactions it deems suspicious, which has led to complaints about legitimate transactions being held for extended periods without clear communication. This approach causes uncertainty among merchants regarding transaction security and account stability.

More Transparency Needed For Risky Transactions

Square’s handling of funds from “deactivated” accounts, as opposed to “active” ones, allows it to claim it does not hold merchant funds. However, the lack of clarity and communication around its risk mitigation strategies poses risks for merchants, especially those with higher sales volumes. Improving transparency and communication could significantly enhance Square’s service for these merchants.

Some Minor Improvements Could Raise Square’s Rating

Square offers appealing pricing, contract terms, and processing solutions for many merchants, with no monthly fees or long-term contracts and a straightforward signup process. Nonetheless, the impact of sudden account deactivation on a merchant’s operations limits the company’s rating in this area. Enhancing risk management processes could improve Square’s standing among merchant services.

Lawsuits & Legal History

Gonsalves v. Block, Inc.

This case alleges violations of the Securities Exchange Act of 1934 against Block, Inc. and its top executives, including Jack Dorsey and Amrita Ahuja. The lawsuit claims that Block engaged in widespread compliance lapses at Square and Cash App, creating a haven for illegal activities such as money laundering, child sexual abuse, sex trafficking, and drug trafficking. It also alleges that Block artificially inflated Cash App user metrics through fake accounts and failed to conduct proper due diligence on customer identities and transactions. The class period is defined as February 26, 2020, to April 30, 2024, and the lead plaintiff deadline is set for March 18, 2025.

Bronstein, Gewirtz & Grossman Action Lawsuit

This securities class action lawsuit was filed by Bronstein, Gewirtz & Grossman, LLC and makes similar claims to the Gonsalves lawsuit

Privacy Lawsuit

Filed on February 23, 2024, in a California court, this lawsuit alleges that Block, Inc. violated the California Invasion of Privacy Act (CIPA). The plaintiff claims that Block used pen-register and track-and-trace technology on its website to identify users and their locations without proper consent. This technology allegedly allowed Block to gather personal information about website visitors, potentially infringing on their privacy rights. The lawsuit seeks both statutory and punitive damages against the fintech company[2].

White v. Square Inc.

This case was filed in the U.S. District Court alleging discriminatory business practices. The plaintiff, White, claimed that Square’s terms of service discriminated against bankruptcy attorneys by refusing to do business with them. However, the case was ultimately dismissed. The court ruled that White lacked statutory standing under the Unruh Act because he had not attempted to subscribe to Square’s services before filing the lawsuit. This decision was based on the precedent set in previous cases, which required plaintiffs to at least attempt to use a business’s services before claiming discrimination.

Employee Reviews & Sales Practices

Working at Square, Employee Sentiment

Employee sentiment plays a crucial role in shaping the client experience, so we consider it carefully. Overall, employee reviews of Square have been positive, with many praising the company’s innovative culture, talented colleagues, and commitment to diversity and inclusion. Employees also appreciate the opportunities for career growth and development, as well as the company’s focus on work-life balance and employee well-being.

However, some reviews point to challenges such as long work hours, high expectations, and issues with communication and transparency. Additionally, concerns have been raised about pay and benefits, particularly for those in entry-level or support roles.

Overall, Square appears to be a highly regarded employer, with a strong emphasis on innovation, employee development, and diversity and inclusion. Nevertheless, like any workplace, there are areas for improvement, and individual experiences may vary.

How Square is Different from Traditional Merchant Account Providers

Square stands out from traditional credit card processors in several key ways, particularly in its approach to marketing and selling its services. Most merchant account providers hire poorly trained independent agents, who are often incentivized to set high fees in exchange for large commissions. Square, on the other hand, relies on online marketing and partnerships, avoiding the use of outside sales agents. Nearly all of Square’s users sign up directly through the company’s website, and Square has benefited from significant online buzz and word-of-mouth promotion.

Beware of Processing Limitations

Square markets its pricing with a straightforward and easy-to-understand message, but it fails to highlight its fraud mitigation policies. These policies have caused significant problems for many businesses, with some reporting large financial losses. Numerous Square reviews accuse the company of misleading marketing, particularly in regard to its fund-holding policies and the lack of transparency around the types of transactions that may trigger holds. Several industries, listed here, are considered “high-risk” and could find themselves subject to Square’s underwriting and fraud prevention systems. Businesses in these sectors would be better served by a high-risk merchant account.

Square Competitors

Compare Square to competitors that earned top marks.

Bottom Line

Square is an excellent card processing option for entry-level and low-volume businesses. Its primary appeal lies in its simplicity and accessibility, offering an easy credit card processing solution with no long-term commitments and no monthly fees. This makes Square an attractive choice for those who need a straightforward and cost-effective way to accept card payments without the burden of extensive contractual obligations. However, despite its user-friendly nature, several reviews from high-volume merchants highlight significant drawbacks, particularly regarding unclear fund-holding policies and subpar customer support.

For individuals or small business owners with occasional credit card processing needs—such as babysitters, flea market vendors, or small retail and restaurant businesses—Square is a fitting solution. Its ease of use and lack of monthly fees cater well to these types of users.

However, businesses with high sales volumes or high-ticket items may find Square less suitable. Issues reported by these users suggest that while Square works well for low-volume transactions, it may not fully support the needs of larger operations or those requiring more robust support and clearer fund management practices.

Read Actual User Reviews

All user reviews have been moved to our partner, PaymentPop.com

Contact Square

Contact & Customer Support
CEOJack Dorsey
Address1455 Market St., Ste 600, San Francisco, CA 94103-1332
Customer Service(855) 700-6000
Websitesquareup.com/us/en