Is Cardinity Safe for Your Business? Full Review

We take our role in providing guidance and education regarding the card payment industry very seriously. At our own expense, we have vigorously defended our right to continue expose unethical and predatory practices in the industry, successfully defeating every attempt to silence us. However, fending off frivolous lawsuits is costly. To sustain these efforts, one of the ways we generate revenue is through affiliate partnerships with ethical providers. This means that some of our outgoing links connect business owners to trustworthy, low-cost payment processors, which is what most of our readers seek. We see this revenue channel as a win-win-win for everyone involved. Business owners find good processors, processors get good clients, and we are able to continue to provide a valuable service to the small business community. We also recommend and link to many services that do not compensate us. Our priority is to guide you to the best solutions for your needs, regardless of potential revenue. If you have questions, please feel free to contact us.

All mentions of rate and fee costs are estimations based on publicly available information and client feedback. Actual costs may vary based on a variety of factors unique to your business.

Cardinity

Rating
D
2.9/5
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Pros and Cons of Cardinity

Pros

Easy Integration
Competitive Rates
Multilingual Support

Cons

Customer Complaints
Lithuania-Based Support
Mixed Reviews
Complex Implementation
Limited Free Trial

Overview

In this review of Cardinity, we examine the merchant account provider’s services with a focus on rates, fees, and customer feedback, while also exploring their mobile and e-commerce payment solutions, recurring billing system, and fraud protection tools. Our analysis highlights the company’s approach to security and customer support, as well as details about its ownership, location, and legal history, including its settlement with Visa and MasterCard. By weighing customer and employee feedback, this review presents a balanced look at the pros and cons of working with Cardinity, helping businesses understand what to expect from the company’s payment processing services.

About Cardinity

Screen Capture of Cardinity Homepage
Cardinity Homepage

Founded in 2007, Cardinity is a merchant account and payment gateway provider that exclusively offers e-commerce credit card processing solutions for European businesses. Cardinity is actually a subsidiary service provided by UAB Click2Sell, a Lithuanian payment processing company regulated by the Central Bank of the Republic of Lithuania. Click2Sell was bought in 2023 by NomuPay. Cardinity is available to all European Union e-commerce merchants, and in February 2021, Cardinity became the Principal Member of MasterCard, a major step up in their influence.

Products & Merchant Services

Payment Processing

Cardinity handles online payments for all major debit and credit cards, catering to a variety of business types. Their offerings include access to a payment gateway, recurring billing, 1-click payments, mobile solutions, MOTO payments, and delayed capture options.

Mobile Payments

Cardinity provides tools for businesses to accept payments via mobile devices such as smartphones and tablets.

E-commerce Integration

Cardinity integrates smoothly with numerous e-commerce platforms, helping businesses to establish and manage their online stores effectively. This integration facilitates a streamlined checkout process.

Security and Fraud Protection

Cardinity places a strong emphasis on security by using advanced fraud protection measures and state-of-the-art encryption technology.

Recurring Billing

Cardinity offers a recurring billing feature for businesses that provide subscription services or require regular payments.

Customer Support

Cardinity provides comprehensive customer support through a team of experienced professionals. Businesses can expect prompt assistance and guidance for any issues or concerns related to Cardinity’s payment processing solutions.

Customer Reviews & Sentiment

Diverse Complaints

We have discovered nearly 10 negative Cardinity reviews, with none accusing the company of being a ripoff or engaging in scam practices. Over the past two years, Cardinity has received more than five complaints below this review, indicating a moderately negative trend. Common grievances in these negative reviews revolve around fund holds, sudden account terminations, and slow or unresponsive customer service. These consistent and frequent complaints have impacted the credit card processor’s current rating. If you have your own feedback or review of Cardinity, we encourage you to share it in the comments below.

Cardinity Customer Support Options

Cardinity’s customer support is reportedly managed by Click2Sell and is available through both phone and email channels. The company’s complaint track record currently falls short of the standards expected for being recognized as a top credit card processor for customer service.

Industry Scores & User Ratings

Online Ratings Summary
PaymentPop1
BBBN/A
Trustpilot2.3
Google Maps3.3
Average Rating2.8

PaymentPop Rating for Cardinity

Negative Feedback

Cardinity has been holding my money for the past 2 months. They refuse to put the reason in writing and I now suspect they have just stolen the money.

I am now taking this up with visa and the regulators.

SCAM company!

Positive Feedback

There are no positive reviews published about Cardinity on the PaymentPop website.

Cardinity BBB Rating

The Better Business Bureau does not maintain a profile for Cardinity at this time. We therefore will not factor a BBB rating into this review.

Trustpilot Rating for Cardinity

Cardinity has a 2.3 out of 5 star rating based on 46 user reviews on Trustpilot.

Positive Feedback

I used many different payment processors in the past, but I can say that Cardinity is definitely #1. Everything is working great, payouts are always on time, and the support team is very responsive and helpful. All recommendations!

Negative Feedback

Shocking company, I would avoid like the plague. They processed some of our payments, then held onto our funds, and are forcing us to take them to a Lithuanian court to get our money back.

These are significant funds, it’s incomprehensible how they think they can conduct businesses like this. It’s been 194 days thus far. No chargebacks can be made after 120 days.

Google Maps Rating for Cardinity

Cardinity has a 3.3 out of 5 star rating based on 7 user reviews on Google Maps.

Positive Feedback

Great customer support! Very pleasant and fast

Negative Feedback

Don’t waste your time with this platform. After requesting extensive documentation, they do not approve the trade. Their customer service is slow and inefficient. There are better alternatives to this platform.

Processing Rates & Fees

Cardinity Pricing

There is limited information available about the standard Cardinity contract at present. While the company offers a payment gateway with an integrated merchant account, it’s unclear if clients can procure these services separately or if they are governed by distinct contracts. The Cardinity website displays a per-transaction rate of 1.30% plus €0.25 with no setup or monthly fees advertised, yet it remains uncertain if this pricing is comprehensive. Additionally, a cross-border fee is levied on transactions involving cards issued outside the European Union. Special pricing is available for merchants processing over €50,000 per month.

The company serves some high-risk businesses (a list of prohibited business types can be found here), but it does not clarify if such businesses might face higher transaction fees or rolling reserves. Typical reserves held for covering expenses like chargebacks range between 5% – 10%.

Some Cause for Concern

We have received multiple complaints from merchants who allege that their funds were withheld and their accounts deactivated unexpectedly. These complaints primarily originate from high-risk businesses that utilize a payment platform without verifying if their business type is prohibited. However, the frequency of these complaints suggests that Cardinity may enforce more stringent fraud prevention policies than industry norms. Businesses in specific high-risk sectors, such as online tobacco sales, telemarketing, or timeshares, may need to seek credit card processing elsewhere.

No Pricing Complaints

Cardinity’s listed per-transaction fee is notably lower than many competitors’, yet it’s plausible that the service’s overall cost could offset any per-transaction savings. There are no publicly available complaints about the company’s fees, implying that most merchants are content with Cardinity’s pricing for now.

Share What You Know

Business owners are advised to inquire about the overall cost of processing payments through Cardinity once the payment gateway fees and merchant account fees are amalgamated. If you possess specific knowledge of the standard Cardinity contract (including any early termination fees or PCI compliance fees), please share that information in the comment section below this review. We also encourage businesses to explore our list of the best merchant accounts.

Lawsuits & Legal History

While no significant class-action lawsuits or FTC complaints have been found against Cardinity, in 2019, the Supervision Service of the Bank of Lithuania fined UAB Click2Sell for alleged breaches of the Republic of Lithuania Law on Payment Institutions. The fine stemmed from purportedly holding customer funds illegally outside of credit institutions and providing incorrect information about the balance of customer funds. Clients who are dissatisfied with Cardinity and wish to address concerns outside of litigation are encouraged to report issues to the relevant supervisory organizations.

Employee Reviews & Sales Practices

Cardinity Sales Approach

Cardinity appears to primarily market its services through a referral program and traditional advertising. The company does not appear to utilize independently contracted sales agents, and there are no Cardinity complaints that mention deceptive conduct by its sales team. This compares favorably to our list of best credit card processors.

Transparent Quotes

The Cardinity website promotes a per-transaction rate of “0.25 € + 1.7%,” but the previous presentation of this rate indicated that the company could be advertising a “teaser” rate rather than a realistic rate. We are unable to locate any evidence that this quote is deceptive, so we will assign Cardinity an “A” rating in this category for now. Businesses should still be sure to inquire about the company’s full rate schedule. If you suspect that Cardinity is charging you undisclosed fees, we recommend seeking a third-party statement audit to find and eliminate hidden charges.

Cardinity Competitors

Compare Cardinity to competitors that earned top marks.

Bottom Line

Cardinity is emerging as a noteworthy e-commerce credit card processor in Europe, yet it draws mixed reviews, particularly concerning its service quality and contractual clarity. Founded in 2007 and operating as a subsidiary under UAB Click2Sell, Cardinity offers specialized merchant account and payment gateway solutions, primarily to EU-based online businesses. Despite achieving significant milestones, such as becoming a Principal Member of MasterCard in 2021, Cardinity faces a growing volume of public complaints. These complaints frequently address issues like fund holds, sudden account terminations, and inadequate customer support, signaling potential systemic problems within the company’s operations that could affect its clientele adversely.

European e-commerce merchants considering Cardinity for their payment processing needs should proceed with caution. It is crucial for business owners to thoroughly review and understand all contractual terms offered by Cardinity to avoid unexpected challenges. Since details on contract specifics remain limited and the company’s promotional rates might not fully disclose the actual costs incurred, potential clients should seek comprehensive disclosures about all fees, terms, and conditions associated with Cardinity’s services. This careful approach will help mitigate risks associated with unclear contract terms or potential service issues, ensuring a more secure and beneficial partnership for their e-commerce operations.

Read Actual User Reviews

All user reviews have been moved to our partner, PaymentPop.com

Contact Cardinity

Contact & Customer Support
CEOEgidijus Andreika
HeadquartersSunrise Valley Science and Technology Park, Sauletekio Ave. 15, LT-10224, Vilnius, Lithuania.
General Customer Service+370 6444 6667
Websitecardinity.com