A New Kind of Credit Card Processor
LevelUp is a one-of-a-kind credit card processing service that entered the merchant services industry in mid-2011. The company is based in Boston, MA and has established itself as a unique alternative in the world of mobile payments.
How LevelUp Works
LevelUp has created an app that allows merchants to accept credit and debit card payments with a method unlike any found with traditional merchant account providers. First, the service is marketed to consumers as a way to securely store payment card information in order to pay merchants using unique QR Codes that display on the screens of their mobile devices. This technology allows consumers to connect with LevelUp merchants for the purpose of earning rewards for loyalty and first-time visits when they pay using the app, all of which is supported directly within the application itself. For merchants, LevelUp touts their service as a better way to engage customers than traditional card acceptance methods because the app gathers data and and offers insights about their customers’ visitation and purchasing patterns. The information can then be used to bring customers back again through LevelUp’s customizable loyalty program and engagement tools. Additionally, this data can be used to attract new customers by tailoring incentives for first-time visitors.
A Secure Supplement
Currently, LevelUp is not intended as a replacement for a traditional merchant account. Instead, the service is more of a marketing supplement that also serves as an electronic payment acceptance method. Merchants who wish to join LevelUp’s program simply download an app for their iPhone or Android device and complete a short setup process. Additionally, LevelUp can supply merchants with an optional counter top docking station and Android smartphone to act as the method for reading the customers’ QR codes. The company takes responsibility for the storage of payment data, so there is little to no risk for the merchant or the consumer.
Acquisition and Leadership
LevelUp was acquired by online and mobile food ordering platform GrubHub in September 2018, but the company appears to be maintaining its own branding for the time being. It has yet to be seen how the acquisition will affect LevelUp’s rating on a long term basis, but for now this review will cover the company’s current operations. Seth Priebatsch is listed as the founder and CEO of LevelUp, whose headquarters are 1 Federal St 6th Floor, Boston, MA.
LevelUp Review Table of Contents
- Costs & Contract: LevelUp charges a variable per-transaction fee and a variable monthly fee on top of initial hardware costs.
- Complaints & Service: LevelUp has received fewer than 10 public complaints.
- BBB Rating: LevelUp has an “D-” rating with the Better Business Bureau and has received ten complaints in the past 3 years.
- Sales & Marketing: LevelUp appears to hire in-house sales representatives and has not received any complaints related to deceptive sales practices.
- Rates & Fees: How Merchants Got The Best Rates With LevelUp