Retail, Internet, and Legal Specialists
AffiniPay (affinipay.com), founded in 2005, is a full-service merchant account provider specializing in retail and internet merchant accounts as well as processing for professional associations and the legal industry (LawPay).
Headquartered in Texas
AffiniPay’s headquarters is located at 3700 N. Capital of Texas Hwy., Suite 420, Austin, Texas 78746, and the company is a registered ISO/MSP of BMO Harris Bank, N.A., Chicago, Illinois, Wells Fargo Bank, N.A., Concord, California, and Citizens Bank, N.A., Providence, Rhode Island. Amy Porter is the founder and CEO of AffiniPay.
AffiniPay Review Table of Contents
- Sales & Marketing: AffiniPay does not appear to hire independent sales representatives and has not received any merchant complaints about its sales practices.
- Costs & Contract: AffiniPay appears to offer variable contract terms the depend on each merchant’s business size and type.
- Complaints & Service: AffiniPay has received fewer than 10 public complaints.
- BBB Rating: AffiniPay has an “A” with the Better Business Bureau and has received two complaints in the past three years.
- Rates & Fees: How Merchants Got The Best Rates With AffiniPay
- Professional associations
Sales & Marketing
Key Points - Sales & Marketing
|Employs Independent Resellers||No|
|Advertises Deceptive Rates||Yes|
|Discloses All Important Terms||Yes|
In-House Sales Team
AffiniPay appears to rely on an in-house sales team and its numerous partnerships with professional associations to market its services. There is no indication that the company hires independent sales agents, and, overall, we are unable to locate any complaints about AffiniPay’s sales tactics.
The AffiniPay homepage currently lists a rate quote of “1.95% & 20¢ per transaction.” This rate quote is not inclusive of the company’s per-transaction rates, as AffiniPay merchants may pay up to 3.5% per transaction under certain circumstances. We consider this type of rate quote to be deceptive in nature because it could give merchants an unrealistic expectation of the rates they will pay.
In spite of this, AffiniPay has not received any merchant complaints that cite misrepresentation of fees. We will not lower the company’s score at this time, however, If you suspect that AffiniPay is charging you undisclosed fees, we recommend seeking a free, third-party statement audit.
AffiniPay Marketing Example
Costs & Contract
Key Points - Costs & Contract
|Swiped Rate||1.95% + $0.20 or 3.5%|
|Keyed-in Rate||2.95% + $0.20 or 3.5%|
|Early Termination Fee||None|
|PCI Compliance Fee||None|
|Equipment Lease Terms||Variable|
AffiniPay Standard Pricing
There is not a great deal of publicly available information regarding the standard AffiniPay contract. The AffiniPay website advertises that the company has no lengthy contracts, application fees, startup fees, or monthly minimums, which is a very competitive series of offers. We also located a promotional sheet for organizations who sign up for AffiniPay through YourMembership.com, an association management system. This sheet quotes a rate of interchange plus 1.39% and $0.25 per transaction with a monthly minimum fee of $15 (waived for merchants who process over $1,000 in a month). These prices are competitive when compared to industry averages and those of the cheapest merchant account providers, but they are only available to AffiniPay merchants who also sign up for YourMembership.com.
LawPay Pricing Model
A company representative has informed us that AffiniPay conducts most of its business under its LawPay brand, which is a payment processing service specifically targeted at law firms. As a result, most of the company’s merchants will operate under LawPay’s pricing model, which can be seen here.
No Pricing Complaints
The total lack of complaints about AffiniPay’s contract terms seems to indicate that the company sticks to its advertised rates, which makes it a solid option as a credit card processor. AffiniPay specializes in providing payment processing for professional associations and is therefore more likely to be an appropriate option for such an organization. If you have any specific knowledge of AffiniPay’s contract terms (including possible PCI Compliance fees or termination fees), please leave that information in the comment section of this review.
Complaints & Service
Key Points - Complaints & Service
|Total Online Complaints||<10|
|Live Customer Support||Yes|
|Most Common Complaint||N/A|
Clean Complaint Record
After a thorough search of other consumer protection websites, we were unable to locate any AffiniPay reviews that accuse the company of being a scam or ripoff. In fact, we could not find any non-BBB complaints filed against AffiniPay at all. AffiniPay’s website states that the company employs an in-house customer support team, which is likely a major factor in the company’s excellent complaint rate.
Solid Customer Support Options
The lack of AffiniPay complaints and strong support options in the form of a dedicated customer service line, FAQs on its website, and a clear contact form puts the company on track to qualify as a top-rated processor for customer service. For a company of AffiniPay’s size and time in business to be showing zero complaints is nearly unheard of, and we therefore award AffiniPay an “A” in this category.
Key Points - BBB
|Product & Service Complaints||1|
|Billing & Collection Complaints||0|
|Advertising & Sales Complaints||1|
|Guarantee & Warranty Complaints||0|
AffiniPay has been an accredited business of the Better Business Bureau since 2010 and currently maintains an “A” grade. The company shows two complaints in the last three years, but these complaints both name AffiniPay’s subsidary, LawPay, as the problem. AffiniPay itself may not create the issues described in these complaints. One of the complaints was filed in relation to a problem with an advertising or sales issue, while the other was regarding an issue with product or services. Both were either resolved to the dissatisfaction of the merchant or did not receive a final evaluation from the merchant.
What Merchants Say
A Complaint from early 2018 mentions a PCI non-compliance fee charged by LawPay:
The business (complainant) believed it was participating in a promotion. However,now LawPay has been charging the business 19.95 per month.
AffiniPay as LawPay replied to this complaint in a manner we feel is appropriate:
The $19.95 is a monthly PCI non-compliance fee. In keeping with Visa/MC regulations, we require customers to be PCI Compliant. As part of our service we offer a Compliance Assessment at no additional charge. Customers have 6 months to complete. The Non-Compliance fee is only charged if a customer fails to complete the security assessment. The PCI fee is disclosed during the new account process and user training. In addition, we send out 3 email reminders and make personal phone calls to remind customers of the importance of compliance and help them through the process. Unfortunately, if the emails go to a spam/junk folder, or customers delete without noticing the deadline, it results in the non-compliance fee. Even after the fee is issued, though, we continue to reach out to clients to walk them through the compliance process and then remove the fee. In this specific case, we have reached out to this customer over phone and email and have since removed the PCI fee. Our team is always happy to support and work with clients to ensure their compliance and satisfaction
In these cases, merchants can avoid similar situations by better understanding their PCI compliance obligations.
An “A” Performance Overall
AffiniPay does not have any informal reviews posted to its BBB profile. Given the fact AffiniPay’s complaints are related specifically to LawPay and not the credit card processor as a whole, we agree with the BBB‘s rating at this time.
About Phillip Parker
Phillip Parker is a former merchant services sales agent who believes the industry has been overrun by people who engage in fraud and deception in order to steal from hard working business owners. He created this website to help you avoid the bad players, save money on fees, and to get peace of mind with your merchant account. If you would like to help support his work, learn more about our cost reduction service. We can evaluate your statement, tell you exactly how much you're overpaying, and then help you dramatically reduce your fees with your current credit card processor. Looking to switch instead? See our list of the best merchant account providers.Schedule a Consultation with Phillip