AffiniPay Review


AffiniPay (, founded in 2005, is a full-service merchant account provider specializing in retail and internet merchant accounts as well as processing for professional associations and the legal industry (LawPay). AffiniPay’s headquarters is located at 3700 N. Capital of Texas Hwy., Suite 420, Austin, Texas 78746, and the company is a registered ISO/MSP of BMO Harris Bank, N.A., Chicago, Illinois. The founder and CEO of AffiniPay is Amy Porter.

AffiniPay Products and Services

  • Debit and credit card processing
  • POS equipment
  • Mobile payment acceptance
  • Virtual terminal
  • Compatibility with third-party association management systems (, Avectra, Member Clicks, etc.)


  • Retail
  • Mobile
  • E-commerce
  • Professional associations
  • Non-profits
  • Legal

Sales & Marketing

Key Points - Sales & Marketing

Employs Independent Resellers No
Advertises Deceptive Rates Yes
Discloses All Important Terms Yes

AffiniPay appears to rely on an in-house sales team and its numerous partnerships with professional associations to market its services. There is no indication that the company hires independent sales agents, and, overall, we are unable to locate any complaints about AffiniPay’s sales tactics.

The AffiniPay homepage currently lists a rate quote of “1.95% & 20¢ per transaction.” This rate quote is not inclusive of the company’s per-transaction rates, as AffiniPay merchants may pay up to 3.5% per transaction under certain circumstances. We consider this type of rate quote to be deceptive in nature because it could give merchants an unrealistic expectation of the rates they will pay. In spite of this, AffiniPay has not received any merchant complaints that cite misrepresentation of fees. We will therefore lower the company’s score only slightly.

AffiniPay Marketing Example


Costs & Contract

Key Points - Costs & Contract

Swiped Rate 1.95% + $0.20 or 3.5%
Keyed-in Rate 2.95% + $0.20 or 3.5%
Early Termination Fee None
PCI Compliance Fee None
Equipment Lease Terms Variable

There is not a great deal of publicly available information regarding the standard AffiniPay contract. The AffiniPay website advertises that the company has no lengthy contracts, application fees, startup fees, or monthly minimums, which is a very competitive series of offers. We also located a promotional sheet for organizations who sign up for AffiniPay through, an association management system. This sheet quotes a rate of interchange plus 1.39% and $0.25 per transaction with a monthly minimum fee of $15 (waived for merchants who process over $1,000 in a month). These prices are competitive when compared to industry averages, but they are only available to AffiniPay merchants who also sign up for

A company representative has informed us that AffiniPay conducts most of its business under its LawPay brand, which is a payment processing service specifically targeted at law firms. As a result, most of the company’s merchants will operate under LawPay’s pricing model, which can be seen here.

The total lack of complaints about AffiniPay’s contract terms seems to indicate that the company sticks to its advertised rates, which makes it a solid option for credit card processing. AffiniPay specializes in providing payment processing for professional associations and is therefore more likely to be an appropriate option for such an organization. If you have any specific knowledge of AffiniPay’s contract terms (including possible PCI Compliance fees or termination fees), please leave that information in the comment section of this review.


Complaints & Service

Key Points - Complaints & Service

Total Online Complaints <10
Live Customer Support Yes
Most Common Complaint N/A

After a thorough search of other consumer protection websites, we were unable to locate any AffiniPay reviews that accuse the company of being a scam or ripoff. In fact, we could not find any complaints filed against AffiniPay at all. AffiniPay’s website states that the company employs an in-house customer support team, which is likely a major factor in the company’s excellent complaint rate. For a company of AffiniPay’s size and time in business to be showing zero complaints is nearly unheard of, and we therefore award AffiniPay an “A+” in this category.



Key Points - BBB

Product & Service Complaints 0
Billing & Collection Complaints 0
Advertising & Sales Complaints 0
Guarantee & Warranty Complaints 0
Delivery Complaints 0

AffiniPay has been an accredited business of the Better Business Bureau since 2010 and currently maintains an “A+” grade. The company shows zero complaints in the last three years, a figure that remains unchanged since our last update. AffiniPay also does not have any informal reviews posted to its BBB profile. It is our belief that “A+” ratings should be reserved for companies with zero complaints, so we are inclined to agree with the BBB‘s rating in this case.

AffiniPay Logo

AffiniPay Bottom Line

AffiniPay rates as an exemplary merchant services provider according to our criteria. There is not a great deal of information available about AffiniPay’s contract terms, but as of this update, the company enjoys a spotless complaint record on all of the usual consumer protection websites. Even when dealing with seemingly reliable merchant services providers, merchants are advised to carefully examine the terms of any contract they sign.

Hi, I’m Phillip and I’m disgusted by the state of credit card processing in the U.S. and abroad. I believe that the industry has been overrun by people who engage in fraud and deception in order to steal money from hard working business owners. I’ve made it my mission to expose the companies and individuals who engage in predatory marketing, pricing, and contracts, or just provide terrible service. Along with uncovering the bad guys, I’ve also discovered the good guys who do stand out from the status quo. CPO is a website where you will find ratings and reviews of these companies along with advice on how to save money and which service providers consider. Together we can move the industry in a positive direction. If you would like to help support my work, please checkout “Fee Sweep” my eGuide to getting the lowest possible fees when accepting card payments. If you haven’t heard of “interchange” this advice will save you hundreds, even thousands, in processing fees.

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1 Review Leave Your Review Below

  1. Phillip,
    Thank you once again for your review and ranking of AffiniPay/LawPay. We appreciate the recognition of our efforts in the industry. I also hope you will reconsider your change from A+ to A regarding our fees. Our pricing has not changed since last year. I also believe our account options are clearly disclosed on our website, which unfortunately is something not always done in this industry, but we strive to do. The 3.50% you mentioned is simply an option available through our LawPay program for smaller firms looking to have one FLAT RATE with NO TRANSACTION fees. No one with a Standard LawPay plan would ever pay 3.5%. The options for this plan, and the standard LawPay plans are clearly available under the “Open Account” link on the LawPay website.

    Best regards,
    Amy Porter
    CEO, AffiniPay

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