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Founded in 2012, American Merchants Inc. is a merchant account provider that serves most standard-risk business types in the U.S. The company is a reseller of First Data (now Fiserv) products and services.
American Merchants Inc. processes most major credit and debit cards for most business types. Their services include virtual terminals, access to a payment gateway, POS systems from Clover, mobile solutions, PCI compliance, tokenization, card swipers, and Level 2 B2B processing.
The company offers advanced point of sale (POS) systems and equipment tailored to various business types, from retail stores to restaurants. Their POS solutions not only handle transactions but also help manage inventory, track sales, and analyze customer behavior, thus providing businesses with valuable insights.
For online businesses, American Merchants Inc. provides secure e-commerce solutions. Its payment gateway integrates seamlessly with various e-commerce platforms, facilitating smooth and secure online transactions. It supports shopping carts and enables recurring payments, making it easier for businesses to manage subscriptions or installment payments.
Security is a priority for American Merchants Inc. It ensures secure transactions with its PCI compliant systems, safeguarding sensitive customer data. The company also offers robust fraud prevention tools to protect businesses from fraudulent transactions and chargebacks.
American Merchants Inc. adopts a transparent pricing model. It discloses all its fees upfront, so there are no hidden charges, which is a plus for businesses wanting to manage their finances effectively.
Some third-party sources list the company’s address in Studio City, California, but its business registration with the state of California lists an address at 2219 W Olive Ave, Suite 106, Burbank, California. American Merchants Inc. is a registered ISO of Wells Fargo Bank, NA, Concord, CA; and Fifth Third Bank, N.A. Cincinnati, OH, US. Jumesh Walia is the CEO of American Merchants Inc.
Key Points |
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Total Online Complaints | <10 |
Live Customer Support | Yes |
Most Common Complaint | N/A |
Recent Lawsuits | No |
We are unable to locate any negative American Merchants Inc. reviews, and there is no evidence that the company is a scam or a ripoff. It is possible that the company’s generic-sounding name has resulted in merchants filing complaints under the wrong name, but there are no close-sounding complaints that seem to actually refer to American Merchants Inc. If you have your own American Merchants Inc. review to make, please do so in the comments below.
We have not found any outstanding class-action lawsuits or FTC complaints filed against American Merchants Inc. Dissatisfied clients who wish to pursue a non-litigious course of action against the company should consider reporting it to the relevant supervisory organizations.
This clean complaint record is enviable for a company that has been active for more than eight years, and it appears that American Merchants Inc.’s customer support team is able to resolve most issues in-house. The company offers phone and email support to all of its merchants, but these channels are not enough to qualify it as a top-rated merchant account provider for customer service.
The Better Business Bureau does not maintain a profile for American Merchants Inc. at this time. We therefore will not factor a BBB rating into this review.
Key Points |
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Cancellation Penalties | Yes |
Monthly & Annual Fees | Yes |
Processing Rates | Variable |
Equipment Leasing | Yes |
The standard American Merchants Inc. contract is a three-year agreement through First Data (Fiserv). Though the agreement does not specify rates or transaction fees, those likely resemble those of First Data (Fiserv) since American Merchants Inc. is a reseller of their services. However, resellers do reserve the right to alter the terms and conditions of a typical First Data (Fiserv) contract.
First Data (Fiserv) offers a wide variety of contract terms and pricing plans, but its standard agreement is typically a multi-year contract with an early termination fee of $495, a monthly PCI compliance fee of $19.95, and tiered pricing. Businesses that process up to $50,000 each month will receive a swiped rate of 2.69% plus $0.19 and a keyed-in rate of 3.69% plus $0.19. Businesses whose monthly charges exceed $50,000 will receive a swiped rate of 2.29% plus $0.19 and a keyed-in rate of 3.29% plus $0.19. Another facet of these contracts are non-cancellable, long-term equipment leases through First Data Global Leasing.
In addition to its storefront payment processing services, American Merchants Inc. also dedicates a portion of its website to advertising its virtual terminal and payment gateway services. However, pricing is not disclosed on either of those services. Additional rates and fees, including gateway fees, technical support fees, batch fees, and additional transaction rates typically apply to these e-commerce services.
Based on the available documentation, the company appears to offer industry-standard contract terms. Although the amount of its early termination fee isn’t listed in the program guide, it is probable that an ETF of some amount exists. In addition, the built-in equipment lease through First Data Global Leasing is a long-term, non-cancellable agreement that may outlast the duration of the actual merchant account agreement. In general, we do not advise business owners to sign long-term equipment leases if they can afford to buy the equipment outright. It should be noted that most credit card terminals can be purchased for under $500. To reflect this, we have lowered the company’s score in this section slightly to a “B.”
Key Points |
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Uses Independent Resellers | No |
Telemarketing | No |
Misleading Marketing | Yes |
Discloses All Important Terms | No |
American Merchants Inc. appears to primarily market its services via traditional advertising and strategic partnerships. There is no evidence at this time that the company employs independently contracted sales agents, but it is also entirely possible that it does. We cannot find any American Merchants Inc. reviews that describe unethical conduct by the company’s sales agents, which is a positive sign.
The “Compare Rates” page on the American Merchants Inc. website features a table that quotes “Rates as low as .89%” and “Rates as low as 1.89%.” We typically consider this type of rate quoting to be deceptive because it could give clients an unrealistic expectation of the rates they will pay. However, the page at least partially explains that rates will vary according to the specifics of each business. We will therefore not lower the company’s score in this section, but caution merchants not to expect effective rates anywhere near those advertised. If you suspect that American Merchants Inc. is charging you undisclosed fees, we recommend seeking a third-party statement audit to eliminate hidden costs.
American Merchants Inc. rates as a reliable credit card processing provider according to all available information. This credit card processor has a clean complaint record across all consumer protection websites. However, businesses should be wary of potentially misquoted rates and long-term equipment leases. Even when dealing with companies that rate highly by our standards, we encourage business owners to carefully examine the terms of any contract they are given and to compare its pricing to the top overall providers.
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Brandon Ana
American Merchants Inc. has been an absolute game-changer for my business! Their top-notch service and extensive product range have made sourcing materials a breeze. I can always count on them to deliver on time, without any hiccups. From bulk orders to last-minute requests, they handle it all with remarkable efficiency.
Their customer support team is friendly and attentive, resolving any concerns promptly. The seamless online ordering process is an added bonus, saving me valuable time. With American Merchants Inc. as my go-to supplier, I have been able to maintain a competitive edge in the market. Their commitment to quality and reliability has earned my trust completely. I highly recommend them to anyone looking for a reliable business partner. Cheers to the AMI team for their outstanding service!