Reseller Definition

Merchant Account Reseller Explained:

What is a Reseller? The term “reseller” in credit card processing can be used to signify a person or entity that is selling the merchant account services of another organization, or processor. Resellers can be individuals in the form of independent sales agents, subsidiaries, partners, technology and hardware providers, or other independent sales organizations. Resellers often have the ability to set pricing and contract terms of merchant accounts within certain limits set by the processor.

Independent Sales Agents as Resellers

Generally speaking, independently contracted sales agents receive poor training on the details of the merchant account contracts and are intentionally focused on selling credit card processing services at high costs in exchange for large commissions. Independent agents usually work in outside sales positions and go door-to-door marketing their services. The position is easily attainable within most providers that offer it and often requires only a willingness to sell. Due to this, the position suffers from extremely high turnover, lack of training in the credit card processing industry, and many bad experiences for merchants. When working with an independent agent, be sure to work with someone who you trust and who willingly discloses all fees and terms without hesitation or questioning.

Entities as Resellers

Other organizations that act as resellers can run the gamut with the type of businesses they conduct, and may also have their own independent sales agents. Some may only exist to resell a processor’s services, while others provide their own unique product or service and package it with a processor’s services. When working with any reseller entity, be sure to research both the reseller and processor.

Also see: Sub-ISO

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Why I'm Qualified to Write About Credit Card Processing and Merchant Account Services

I'm a former credit card processing sales director who left the industry because I didn't like how it takes advantage of small business owners. It feeds like a leech on businesses and thrives by imposing fees that are nearly impossible to comprehend. Seeing a need for change, I left and built this website help business owners better understand the industry, research merchant services providers, and get refunds of excessive merchant account fees. My experience of working "behind the curtain" in the industry, and using that knowledge for good, has resulted in millions of dollars returned to hard-working small business owners as well as enterprise-level companies.

From the time that I starting working in the merchant services industry to when I left to create this website, I've been on the pulse of payments for nearly 15 years. It didn't seem fair to keep this "insider" knowledge to myself. To lift the fog, I've reviewed hundreds of companies, read thousands of user reviews, and learned the pricing tricks of every provider. If you have questions about credit card processing, you can find the answers on this website.

How I Can Help You

I specialize in helping businesses get refunds of excessive fees and have recovered $1,567,184 this year alone! Submit a recent statement below to find out if you are getting overcharged. I'll take a look at it for free. If I find fees that can be refunded, hire me on contigency. I only get compensated if I put money back into your pocket.

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