Celero Commerce Review, Fees, Complaints, and Comparisons

Celero Commerce
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Celero Commerce

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PhonePhone(844) 423-5376 View Pricing

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Celero Commerce is a merchant account provider based in Brentwood, Tennessee that appears to have been in operation since 2002 according to the Better Business Bureau. However, the company’s filing with Tennessee’s Secretary of State indicates that the original business name may have been Elmhurst Financial.

Celero Commerce appears to be a reseller or subsidiary of PaySafe and evidence suggests that the company may also be operating as, or connected to, Elmhurst Financial Services, Tandem Innovative Payment Solutions, TransNational Payments, and UMS Banking. UMS Banking appears to still be an active brand under the Celero Commerce umbrella.

In late 2021, Celero acquired Everest Payment Solutions of Florida, and in 2022 the company acquired OMEGA Technology and Community Bankers Merchant Services. All are payment processors, adding to the Celero stable of customers.

Celero Commerce Systems Payment Processing

Celero Commerce processes most major debit and credit cards for most business types. The company offers a suite of merchant products along with its payment processing abilities including payroll, inventory management, and various marketing tools. They market their products towards a range of industries like hospitality, lodging, fleet, healthcare and professional services, and several more. They also appear to be a reseller of Clover POS products. Their services also include B2B processing, e-commerce solutions, access to virtual terminals, POS solutions, mobile solutions, EMV/NFC readers, ACH processing, and gift card and loyalty programs.

Celero Commerce Systems Location & Ownership

Celero Commerce is a registered LLC located at Harpeth on The Green IV 100 Westwood Place, Suite 200 Brentwood, TN 37027. It has been registered under Elmhurst Financial since 2002 and was incorporated into Celero Commerce in 2019. Kevin Jones is listed as the CEO of Celero Commerce.

Celero Commerce has partnered with several smaller banks and payment providers to provide their payment services. Some of these are partnerships and some are the partner banks of their recent acquisitions. These partnerships include  United Merchant Services of California, LLC. The company is also a registered ISO of Synovus Bank, Columbus GA; and Wells Fargo Bank, N.A. Elmhurst Financial Services is a registered ISO of Wells Fargo Bank N.A. Concord, CA and Fifth Third Bank, N.A., Cincinnati, OH. Tandem Innovative Payment Solutions is a registered ISO of Wells Fargo Bank N.A. Concord, CA. and Fifth Third Bank, N.A., Cincinnati, OH. FlashBanc, LLC is a registered ISO of Wells Fargo Bank, N.A., Concord, CA. TransNational Payments is a registered ISO of BMO Harris Bank, N.A. These banking relationships may also further indicate that Celero Commerce is a sub-ISO of PaySafe. There is also evidence that suggests Celero resells the services of Fiserv (formerly First Data) and Global Payments.

Celero Commerce Review Table of Contents

  • Costs & Contract: Celero Commerce offers custom contracts based on the client’s needs
  • Complaints & Service: Celero Commerce complaints number less than 5 on public complaints forums.
  • BBB Rating: Celero Commerce has an “A+” rating and has received 1 complaint and 4 reviews in the past 3 years. The company is not accredited by the Better Business Bureau.
  • Sales & Marketing: Celero Commerce does not hire independent sales agents and has received a low number of complaints about its sales practices.
Celero's proprietary services.

Some of Celero’s additional proprietary services.

Should You Trust Celero Commerce?

Lawsuits, Reviews & Complaints

Here's Who We Trust.

Complaint Summary

Total Online Complaints
Less than 10
Live Customer Support
Yes
Most Common Complaint
Fees and Contract Terms

Low Complaint Total

Celero Commerce is a relatively new company and has recently acquired several smaller payment processors. This makes it difficult to gauge the number of Celero Commerce complaints, as they have consolidated the previous websites into the new brand. We have found a few previous Celero Commerce reviews related to acquisition companies accusing them of inconsistent contract rates, with added confusion caused by the new company’s formation. If you have your own Celero Commerce review to make, please do so in the comments below.

Common Complaints

The majority of Celero Commerce complaints stem from hidden and surprise fees, deceptive sales practices on the part of independent agents and resellers, unauthorized debits from accounts, and nondisclosure of the service agreement length and cancellation fee. Additionally, multiple merchants complain of predatory equipment lease agreements through previous businesses now under the Celero Commerce umbrella. In these complaints, merchants report being misled into expensive, non-cancellable 48-month leases for cheap equipment. There are also numerous complaints filed by former employees and agents describing deceptive and misleading hiring practices.

It is unclear at this time if Celero Commerce is engaging in the same business practices as the companies that it acquired, so we encourage business owners to exercise caution by reading and understanding the terms of your service agreements and keeping copies of all documents and communication. If you have any information regarding lease terms or contracts, please leave it in the comment section below.

Celero Commerce Lawsuits and Fines

We have not found any outstanding class-action lawsuits or FTC complaints filed against Celero Commerce. Dissatisfied merchants who wish to pursue a non-litigious course of action against the company should consider reporting it to the relevant supervisory organizations.

Celero Commerce Customer Service Options

Currently, there are no complaints directly related to the company’s customer service. However, Celero Commerce does not appear to offer a dedicated customer service phone number. The one phone number we have located appears to be for all inquiries:

(844) 423-5376 – General Contact

Merchants may email Celero Commerce at solutions@celerocommerce.com for customer service options.

Celero Commerce point of sale

We advise merchants to look closely at Celero’s POS contracts

Is the BBB Rating for Celero Commerce Accurate?

Better Business Bureau Profile

See Which Processors Offer No Monthly Fees And No Contracts.

BBB Summary

Total Complaints
1
Resolved Complaints
1

Note: We have adjusted this company’s BBB rating according to our own standards. To better understand why we adjust BBB ratings, please see our Rating Criteria.

One Complaint

According to the Better Business Bureau Celero Commerce has been in business for 18 years. However, as mentioned previously, the majority of these years may have been under the name of Elmhurst Financial. Celero Commerce is not an accredited business of the Better Business Bureau but has an “A+” rating and one negative customer review at this time.

What Merchants Say

Celero Commerce’s lone informal review through the BBB describes deceptive rates possibly signed under a DBA or recent acquisition of Celero:

I used this company via a dispatch software through *********. They trick you by showing low percentage rates for processing credit cards, then slam you with random fee upwards of 4% or more if customers use certain reward type cards. ********* did not answer my technical questions in a timely manner, so I dropped their program. They in turn told me I needed to contact Celero to cancel. After I contacted Celero, they pulled $395 out of my account immediately and claimed it was for early termination. The rep who handled the cancellation for me did not even make me aware of the early termination fee nor did the ********* rep. Nothing on the agreement shows an actual price for early termination, so where they got $395 is beyond me. I was also on a 90 day trial period with ********* and they charged me for the 4th month…

A “B” Performance Overall

While Celero has a relatively clean record on the Better Business Bureau currently, it remains a sizable merchant provider without much of a shown track record. For that reason we have adjusted our score to a “B” until more information presents itself.

Note: We have adjusted this company’s BBB rating according to our own standards. To better understand why we adjust BBB ratings, please see our Rating Criteria.

1 Complaint

According to the Better Business Bureau, Celero Commerce has been in business for 18 years. However, as mentioned previously, the majority of these years may have been under the name of Elmhurst Financial. Celero Commerce is not an accredited business of the Better Business Bureau but has an “A+” rating. The company is currently showing 1 complaint, which had to do with a product or service. The complaint was resolved to the satisfaction of the merchant.

What Merchants Say

Celero Commerce has received 4 reviews through the BBB, 1 of which is positive and 3 of which are negative. The most recent negative review describes aggressive sales techniques:

Celero Commerce sales representative called today with his sales pitch. Seemed like a nice fellow, until my third decline response ended in him hanging up on me, mid sentence. If this doesn’t show the true colors, I don’t know what will.

A “B” Performance Overall

While Celero has a relatively clean record on the Better Business Bureau currently, it remains a sizable merchant provider without much of a shown track record. For that reason, we have adjusted our score to a “B” until more information presents itself.

How Expensive is Celero Commerce Service?

Rates, Fees, and Contract Terms

Don't Fall Into An Expensive Trap. See Who The Worst Processors Are.

Cost Summary

Transaction Rate
Undisclosed
Monthly Fees
Undisclosed
Cancellation Fees
Undisclosed
PCI Compliance Fees
Undisclosed

Lacking Transparency

Celero Commerce rates and fees are not openly disclosed, which is often a hallmark of processors that charge expensive rates with difficult-to-understand pricing that is buried in fine print. This notion is also supported by evidence showing Celero’s use of independently contracted sales agents that are paid solely on commission and who often earn higher commissions by selling more expensive merchant accounts. The company resisted supplying us with a service agreement when we requested one, which further strengthens our belief that rates and fees with Celero Commerce are murky and expensive.

One caveat to the above is that Celero appears to serve a wide array of business types and has partnered with several processors and banks to do so. With this in mind, the company likely shops businesses to different processors according to industry-specific risk tolerances and customizes pricing based on the appropriate processor. This, however, does not remove their incentive to price merchant accounts as highly as a business owner will tolerate in order to obtain the highest margins on their processing.

Due to the lack of clarity regarding costs, rates, and other contract terms, business owners are advised to fully understand the terms and pricing prior to signing any paperwork. It would also be highly advisable to obtain quotes from at least one other merchant account provider. Be sure to check out our list of the best merchant account providers, which provide full pricing transparency and flexible contract terms.

We also encourage merchants to check out our list of the providers of the best merchant services.

Does Celero Commerce Use Deceptive Marketing?

Advertising & Sales Strategy

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Key Points

Uses Independent Resellers
Yes
Promotes Deceptive Rates
Potentially
Discloses All Important Provisions
No

Independent Sales Team

Like many processors, Celero Commerce’s strategy is to partner with ISOs and independently contract outside salespeople. We can confirm Celero’s use of independent sales agents by job post details. Job seekers are implored to apply “regardless of sales experience” and this could be reflected in the quality of interactions with Celero’s network of quickly trained independent sales agents. This does not compare favorably to our list of best credit card processors. We implore our readers to share their experiences with Celero’s sales staff in the comments below.

Variable Celero Commerce Contract Terms

Celero Commerce has been shown to be a reseller of several other ISOs such as PaySafe, Fiserv, and Global Payments. The Celero Commerce contract is “custom-tailored” for each industry, and Celero can take advantage of a wide selection of payment processing options through their assorted ISOs. This most likely means there is markup associated in addition to those basic contracted terms, regardless of which ISO they provide service through.

Does Celero Commerce Deserve Your Business?

Review Summary & Our Thoughts

A Difficult Company to Recommend

At this time, it is difficult to recommend Celero Commerce or provide it a rating above what we see as the status quo of the credit card processing industry. Many details about the company remain unclear and lack transparency on behalf of the company’s management. In some cases, it appears that Celero Commerce is intentionally casting a veil to obscure clarity regarding important areas of its business. We are fairly confident that Celero Commerce is affiliated with PaySafe and that it may be operating under other business names. This said, Celero may also just be a newly formed company of which little information is available.  Business owners are advised to read all service agreements, keep copies, and obtain a cost comparison with at least one other provider. You can find a list of providers that we have deemed as honest and transparent in our Best Merchant Account Providers for All Industries article.

Customer & Employee Reviews

What Others Are Saying About Celero Commerce

4 Responses

  • Zach Myers
    4x4%20Land

    Celero Commerce sales representative called today with his sales pitch. Seemed like a nice fellow, until my third decline response ended in him hanging up on me, mid sentence. If this doesn’t show the true colors, I don’t know what will.

  • HATE SCAMMERS

    Cold-calling companies he knows nothing about other than what he sees on the website. Asked for a person who is RETIRED, probably assuming a MALE runs the company.
    SCAMMER – STAY AWAY!

  • Michael

    Sold a business that has been using celero commerce integrated with our point of sale. We canceled the point of sale and were assured all was good to go. Months later we get a collections letter from Celero Commerce. There were no attempts for communication. I called and asked why they never called me and verified my cell phone number was on file. Their reps response was, ” Noone answers the phone and we are short staffed.” I would not suggest doing business with Celero Commerce.

  • JB

    This organization ripped me off, lied to me, and stole my money! Avoid using them!

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Phillip Parker
Credit Card Processors
2 min read
4 Comments
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