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First Financial Merchant Services is a merchant account provider based in Medina, Minnesota. Founded in 1995, the company appears to be a reseller of First Data (now Fiserv) merchant services. In recent years, First Financial appears to have shifted its marketing approach so that it targets associations, organizations, and influencers rather than selling directly to merchants.
In 2022, First Financial Merchant Services released a statement that there was a data breach “resulting in the names, credit, and debit card numbers of certain consumers being compromised.” Despite extensive research, we have been unable to determine whether this is the same First Financial Merchant Services or if it is the “merchant services” branch of First Financial Bank.
First Financial Merchant Services Payment Processing
First Financial Merchant Services processes all major debit and credit cards for most business types. Their services include EMV card readers and swipers, POS systems, and mobile solutions.
Online Payment Processing
Among the key offerings of First Financial Merchant Services is online payment processing. This essential service enables businesses to accept payments via the internet. As more businesses shift to the digital space, this feature allows for the safe and efficient handling of transactions online.
Mobile Payment Solutions
First Financial Merchant Services also acknowledges the importance of mobile commerce and offers mobile payment solutions. Businesses can now accept and process payments through mobile devices, providing a convenient solution for on-the-go operations and modern consumer preferences.
Point of Sale Systems
The Point of Sale (POS) systems offered by First Financial Merchant Services provide more than just payment processing. These comprehensive systems help businesses manage their operations more efficiently, including inventory management, sales tracking, and insightful reporting for business analytics.
Gift Card and Loyalty Programs
To aid businesses in customer retention and building brand loyalty, First Financial Merchant Services offers custom gift card and loyalty programs. These solutions are designed to incentivize repeat purchases and increase overall customer engagement.
Security and Compliance Measures
First Financial Merchant Services takes the security of transactions seriously. Their payment processing systems adhere to the Payment Card Industry Data Security Standard (PCI DSS) to ensure all customer data is secure. They also have robust fraud prevention measures in place, providing businesses with confidence in their transaction safety.
Location & Ownership
First Financial Merchant Services is a registered ISO/MSP of Wells Fargo Bank, N.A., Concord, California, and is headquartered at 829 Meander Ct., Medina MN 55340. John Eliason is listed as the founder and CEO of First Financial Merchant Services.
Table of Contents
- Costs & Contract: Appears to offer a three-year contract through…
- Complaints & Service: Complaints number over 20 on public complaints forums, and most…
- BBB Rating: Has an “A+” rating and has received 0 complaints and…
- Sales & Marketing: Appears to hire independently contracted agents and has received…
First Financial Merchant Services Customer Complaints & Reviews
Here's What Users Think
Total Online Complaints
Live Customer Support
Most Common Complaint
Moderate Complaint Volume
There are currently over 30 negative First Financial Merchant Services reviews across various consumer protection websites, and many of these reviews outright accuse the company of being a scam or a ripoff. The overwhelming majority of First Financial Merchant Services complaints are from current, former, and prospective sales employees of the company who describe misleading residual guarantees, poor employee support, very high turnover, and failure to pay independently contracted employees. Several of these First Financial complaints have received rebuttals from the company’s current staff, who usually state that the complainant had an unrealistic expectation of what the job could offer or suggest that the complainant simply underperformed in his or her role. Although these aren’t merchant-facing issues, it is possible that an unhappy, poorly compensated, minimally trained sales agent will not provide quality service or will employ deceptive sales tactics to their clients. If you have your own First Financial Merchant Services review to make, please do so below.
First Financial Merchant Services Lawsuits and Fines
In 2016, FFMS was named in a suit alleging a violation of the TCPA. It is unclear what the result of this suit was. Clients who wish to pursue a non-litigious course of action against the company should consider reporting it to the relevant supervisory organizations.
First Financial Merchant Services Customer Support Options
The few merchant complaints about First Financial Merchant Services cite undisclosed or unexpected fees, rate increases, and difficulty canceling service. The company lists a dedicated phone number and contact form for customer support, but it is unclear whether this line is serviced by First Financial or by First Data (Fiserv).
First Financial Merchant Services Customer Service Numbers
- (888) 416-4720 – Toll-Free Customer Support
- (763) 231-8120 – Local Office
- (763) 231-8129 – Fax
Other Support Options
- Customer support form
- Customer service email address at [email protected]
At this time, we consider First Financial to fall short of what we expect from the best payment processors for great customer service.
First Financial Merchant Services BBB Rating and Report
Our Better Business Bureau Profile Assessment
First Financial Merchant Services is currently accredited with the Better Business Bureau and is showing an “A+” rating based on 0 merchant complaints in the last 36 months.
What Merchants Say
First Financial Merchant Services has also received 3 informal reviews against its BBB profile, all of which are negative in tone. The most recent review cites unexpected fees and poor customer service:
My story is the same as the post 4/18/21. They are rude as hell!!! I too was on hold for 20 minutes before getting connected. The kept charging me long after I canceled my contract! The lady was one of the rudest Ive ever talked to in customer service. She must be married to the owner?
It appears that this client may have better luck working with a top-rated e-commerce platform.
An “A” Performance Overall
In light of First Financial’s complaint total, we agree with the BBB’s rating.
First Financial Merchant Services Fees and Rates
A Closer Look at the Contract
Monthly & Annual Fees
Potentially Variable Terms
According to multiple client complaints, the standard First Financial Merchant Services contract is a three-year agreement through First Data (Fiserv) with an early termination fee of up to $695, an annual fee of $89, a PCI Compliance fee that exceeds $100, various monthly fees, and a costly tiered pricing structure. Given the credit card processor’s use of independent sales agents, it is likely that these contract terms may vary somewhat from business to business but likely resemble First Data (Fiserv) rates.
Under a typical First Data (Fiserv) contract, businesses that process up to $50,000 each month will receive a swiped rate of 2.69% plus $0.19 and a keyed-in rate of 3.69% plus $0.19. Businesses whose monthly charges exceed $50,000 will receive a swiped rate of 2.29% plus $0.19 and a keyed-in rate of 3.29% plus $0.19. However, as a reseller of First Data (Fiserv), First Financial does reserve the right to alter the terms and conditions of these agreements.
Avoid Equipment Leases
We have not located any reports of costly equipment leases through First Financial, but the company’s apparent affiliation with First Data (Fiserv) indicates that it may resell equipment leases through First Data Global Leasing. First Data (Fiserv) leases can be long-term, non-cancellable, expensive agreements. Although we do not have access to the actual First Financial Merchant Services contract at this time, the reported figures associated with the company’s services are more or less in line with industry averages. First Financial’s reported contract terms are not competitive with the cheapest merchant accounts available. We are therefore awarding the company an average grade of “C” for this category.
We also encourage business owners to check out our list of the providers of the best merchant accounts.
First Financial Merchant Services Jobs and Employment
Hiring Standards and Ethical Marketing Assessment
Uses Independent Resellers
Discloses All Important Terms
Independent Sales Agents
First Financial appears to employ a sales team composed mostly of outside sales agents, many of whom are independent contractors. This hiring practice is generally linked to high complaint volumes within the credit card processing industry, as independent sales agents do not usually receive the training and oversight that full employees do. In this case, we have located over 20 First Financial Merchant Services reviews that accuse the company of deceptive marketing, but the complainants in these cases are largely former or prospective employees of the company.
This does not compare favorably to our list of best credit card processors.
Negative First Financial Merchant Services reviews from employees consistently report exaggerated claims of potential wealth, aggressive recruiting campaigns, and failure to pay residuals. Although these reviews describe difficulties that merchants may not experience directly, it is possible that a dissatisfied sales team at a company might not provide the best service to its merchants. Business owners are encouraged to take this “hiring mill” practice into account when interacting with an independent sales agent.
Seek An Independent Audit
First Financial’s recent decision to market to organizations rather than businesses may help isolate business owners from any poor sales practices. This remains to be seen, but we will continue monitoring merchant feedback under the company’s new approach. If you suspect that First Financial is charging you undisclosed fees, we recommend seeking a third-party statement audit to find and eliminate hidden charges.