Overview

Fundly (fundly.com) is an online crowdfunding service targeted at nonprofit organizations. Similar in structure to Kickstarter or Indiegogo, Fundly offers nonprofits the ability to create an online profile and solicit donations directly from a community of donors. Fundly was acquired in 2015 by a data management company called NonProfitEasy. Fundly utilizes Stripe and WePay as its payment processors, meaning that users will have to sign up for a merchant account through one of these two companies in order to use Fundly. Fundly was founded in 2009 and maintains its headquarters at 379 Lytton Ave, Palo Alto, California 94301. Dennis Hu was previously listed as the CEO of Fundly, but we are unable to determine who currently holds this position following the company’s acquisition by NonProfitEasy.

Key Points

  • Sales & Marketing: Fundly does not appear to hire independent sales agents and has received zero complaints about its sales practices.
  • Costs & Contract: Fundly offers a month-to-month contract through either WePay or Stripe with no early termination fee.
  • Complaints & Service: Fundly has received fewer than 10 public complaints.
  • BBB Rating: Fundly has a “B-” rating with the Better Business Bureau and has received one complaint in the past three years.
  • Rates & Fees: How Merchants Got The Best Rates With Fundly

Fundly Products and Services

  • Debit and credit card processing
  • Custom online profile
  • Social media integration
  • Fundraiser support tools
  • Mobile-optimized donation page

Industries

  • Non-profits
  • Religious organizations
  • Military
  • Politics
  • Clubs
  • Schools

Response from Fundly

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a

Sales & Marketing

Key Points - Sales & Marketing

Employs Independent Resellers No
Advertises Deceptive Rates No
Discloses All Important Terms Yes

Fundly appears to market itself primarily through online advertising and through referrals amongst its users. The company’s payment processing service is built into its online profiles, which eliminates the need for Fundly to employ independent sales agents. As a result, there are no Fundly complaints that describe unethical conduct by Fundly’s sales team. As an additional point in the company’s favor, it does not appear to list any deceptive rate quotes on its website. We have therefore assigned it an “A” rating at this time.

Response from Fundly

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Fundly Marketing Example

b

Costs & Contract

Key Points - Costs & Contract

Platform Fee 4.9%
Transaction Fee 3% or 2.9% plus $0.30
Early Termination Fee None
PCI Compliance Fee None
Equipment Lease Terms None

Fundly’s pricing structure combines a flat platform fee with a per-transaction fee charged by either WePay or Stripe. Fundly’s platform fee is 4.9% per transaction, while WePay’s per-transaction fee is a flat 3% and Stripe’s per-transaction fee is 2.9% plus $0.30. This means that a user’s effective rate for using Fundly will be either 7.9% or 7.8% plus $0.30.

These rates are far above the per-transaction fees of other payment processors and donor management systems, but it’s important to consider that Fundly charges no other fees. In other words, there are no monthly minimum fees, PCI compliance fees, early termination fees, or long-term equipment leases to contend with. For nonprofits of all sizes, this flat, predictable percentage of each transaction might be appealing. In fact, there are currently no public complaints filed regarding Fundly’s contract terms, indicating that most users are satisfied with the company’s pricing. After weighing the service’s exceptionally high transaction fees against its low-commitment model, we have arrived at a grade of “B” for this category.

Response from Fundly

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a

Complaints & Service

Key Points - Complaints & Service

Total Online Complaints <10
Live Customer Support Yes
Most Common Complaint N/A

There aren’t any negative Fundly reviews on the usual consumer protection forums, and there is no indication that the service rips off its users. In fact, reviews of Fundly are generally positive, as nonprofit organizations praise its robust functionality and ease of use. The consensus among reviewers appears to be that Fundly is a useful tool for nonprofits of all sizes, and there is very little risk associated with using it as a primary or secondary fundraising platform.

Fundly offers customer support through a knowledge base, email, and phone number. Reviewers do not cite issues with any of these channels.

Response from Fundly

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b

BBB

Key Points - BBB

Product & Service Complaints 0
Billing & Collection Complaints 1
Advertising & Sales Complaints 0
Guarantee & Warranty Complaints 0
Delivery Complaints 0

Fundly currently has a “B-” rating with the Better Business Bureau and has not received BBB accreditation. The company has received one complaint in the past three years, which was filed as a billing or collection issue. Fundly did not respond to this complaint at all, and the BBB cites this failure to address the complaint as the primary factor lowering Fundly’s score. Due to Fundly’s low complaint total and its failure to resolve its only complaint, we agree with the BBB’s rating at this time.

Response from Fundly

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Fundly Logo

Fundly Bottom Line

Fundly rates as a low-risk, user-friendly fundraising tool for nonprofits according to all third-party sources. The service’s per-transaction costs are higher than those promoted by its competitors, but they come without additional monthly fees or long-term contracts. As a result, Fundly is a solid option for nonprofit organizations that would like to give online or social fundraising a try without committing any upfront resources to the initiative.

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