Fundly Overview

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An Online Fundraising Tool

Fundly is an online crowdfunding service targeted at nonprofit organizations. Similar in structure to Kickstarter or Indiegogo, Fundly offers nonprofits the ability to create an online profile and solicit donations directly from a community of donors. Since 2010, the company has helped over $50,000 campaigns raise over $325 million through its services. Fundly was acquired in 2015 by a data management company called NonProfitEasy. Fundly utilizes Stripe and WePay as its payment processors, meaning that users will have to sign up for a merchant account through one of these two companies in order to use Fundly.

Headquartered in Palo Alto, California

Fundly was founded in 2009 and maintains its headquarters at 379 Lytton Ave, Palo Alto, California 94301. Dennis Hu was previously listed as the CEO of Fundly, but we are unable to determine who currently holds this position following the company’s acquisition by NonProfitEasy.

Fundly Review Table of Contents

  • Costs & Contract: Fundly offers a month-to-month contract through either WePay or Stripe with no early termination fee.
  • Complaints & Service: Fundly has received fewer than 10 public complaints.
  • BBB Rating: Fundly has a “A+” rating with the Better Business Bureau and has received 0 complaints in the past 3 years.
  • Sales & Marketing: Fundly does not appear to hire independent sales agents and has received zero complaints about its sales practices.
  • Rates & Fees: How Merchants Got The Best Rates With Fundly

Fundly Statement Analyzer

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Products & Services Offered

  • Debit and credit card processing
  • Custom online profile
  • Social media integration
  • Fundraiser support tools
  • Mobile-optimized donation page

Types of Businesses Served

  • Non-profits
  • Religious organizations
  • Military
  • Politics
  • Clubs
  • Schools

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Fundly Rates, Fees, and Costs

Key Points

Platform Fee 4.9%
Transaction Fee 2.9% + $0.30 or 3.0% + $0.30
Effective Rate Up to 7.9% + $0.30
Early Termination Fee None
PCI Compliance Fee None
Equipment Lease Terms None

Fundly Pricing

Fundly’s pricing structure combines a flat platform fee with a per-transaction fee charged by either WePay or Stripe. Fundly’s platform fee is 4.9% per transaction, while WePay’s per-transaction fee is a flat 3% and Stripe’s per-transaction fee is 2.9% plus $0.30. This means that a user’s effective rate for using Fundly will be either 7.9% or 7.8% plus $0.30.

High Fees That May Be Worth It

These rates are far above the per-transaction fees of other payment processors and donor management systems, but it’s important to consider that Fundly charges no other fees. In other words, there are no monthly minimum fees, PCI compliance fees, early termination fees, or long-term equipment leases to contend with. For nonprofits of all sizes, this flat, predictable percentage of each transaction might be appealing. Though its rates seem far from competitive with low-cost merchant account providers at first glance, Fundly’s unique pricing structure may provide its own value for certain organizations.

No Contract Complaints

There are currently no public complaints filed regarding Fundly’s contract terms, indicating that most users are satisfied with the company’s pricing. After weighing the service’s exceptionally high transaction fees against its low-commitment model, we have arrived at a grade of “B” for this category.

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Response from Fundly

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Fundly Complaints & Customer Reviews

Key Points

Total Online Complaints <10
Live Customer Support Yes
Most Common Complaint N/A

Low Complaint Total

We have located fewer than 10 negative Fundly reviews on the usual consumer protection forums, and none of them suggest that the service scams or rips off its users. In fact, reviews of Fundly are generally positive, as nonprofit organizations praise its robust functionality and ease of use. The consensus among reviewers appears to be that Fundly is a useful tool for nonprofits of all sizes, and there is very little risk associated with using it as a primary or secondary fundraising platform. The few complaints we have located mention unauthorized charges, poor customer service, and data reporting issues, but there is not an emerging trend among complainants.

Fundly Lawsuits

We have not found any outstanding class-action lawsuits or FTC complaints filed against Fundly. Dissatisfied merchants who wish to pursue a non-litigious course of action against the company should consider reporting it to the relevant supervisory organizations.

Fundly Customer Support Options

Fundly offers customer support through a knowledge base, email, and phone number. Reviewers do not cite issues with any of these channels, so they appear to offer service comparable to top payment processors for customer support.

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Response from Fundly

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Fundly BBB Rating Summary

Key Points - BBB

Product & Service Complaints 0
Billing & Collection Complaints 1
Advertising & Sales Complaints 0
Guarantee & Warranty Complaints 0
Delivery Complaints 0

No BBB Complaints

Fundly currently has a “A+” rating with the Better Business Bureau and has not received BBB accreditation. The company has received 0 complaints in the past 36 months.

A “A” Rating

Due to Fundly’s low complaint total complaint, we agree with the BBB’s rating at this time. However, merchants should regard the BBB’s information with skepticism in general.

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Response from Fundly

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Truth In Marketing & Advertising

Key Points

Employs Independent Resellers No
Advertises Deceptive Rates No
Discloses All Important Terms Yes

No Sales Issues

Fundly appears to market itself primarily through online advertising and through referrals amongst its users. The company’s payment processing service is built into its online profiles, which eliminates the need for Fundly to employ independent sales agents. As a result, there are no Fundly complaints that describe unethical conduct by Fundly’s sales team.

No Deceptive Advertising

As an additional point in the company’s favor, it does not appear to list any deceptive rate quotes on its website. We have therefore assigned it an “A” rating at this time. If you suspect that Fundly has misrepresented your pricing, however, you can always obtain a third-party statement audit to eliminate hidden fees.

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Response from Fundly

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Fundly Marketing Example

Fundly Logo

Our Opinion of Fundly

A Solid Online Crowdsourcing Option

Fundly rates as a low-risk, user-friendly fundraising tool for nonprofits according to all third-party sources. The service’s per-transaction costs are higher than those promoted by its competitors, but they come without additional monthly fees or long-term contracts. As a result, Fundly is a solid option for nonprofit organizations that would like to give online or social fundraising a try without committing any upfront resources to the initiative.

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Why I'm Qualified to Write About Credit Card Processing

I'm a former credit card processing sales director who left the industry to start my own a small business. From the time that I starting working in the merchant services industry to when I left to write about it, I've been on the pulse of payments for nearly 15 years. It didn't seem fair to keep this insider knowledge to myself, so built this website to help small business owners research which service providers to use and how to save money on rates and fees. I've reviewed hundreds of companies, read thousands of user reviews, and learned the pricing tricks of every provider. If you have questions about credit card processing, you can find the answers here. I can help you save money with your current merchant account or help you find a new one. Message me here to get started.

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2 Reviews Leave Your Review for Fundly Below


    I donated to a fundly account last month…sounded like a good cause…now a month later i have an unauthorized charge on my account….will cancel my credit card an never donate to fundly again…as they say 1 bad apple….

  2. Shaina Burton says:

    I was having a pleasant experience with Fundly and having a successful fundraiser, BUT my donors are not receiving their shirts/other perks that they have paid for. This means Fundly is directly TAKING MY fundraiser money and not putting it toward making the products that they promised when I signed up to so my fundraiser with them. Extremely disappointed with their support line I get voicemail EVERY SINGLE TIME I call with NO call back. I got an email one time months ago saying they were “aware of the problem” but haven’t gotten any sort of follow up whatsoever.

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