Simpay Overview

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Formerly “Alpha Card Services”

Founded in 2000, Simpay ( is a nationwide merchant account provider that serves most standard-risk business types. The company is simply a rebranding of Alpha Card Services, which changed its name in 2017. Simpay claims that it currently supplies equipment and services to over 15,000 merchant locations throughout the United States.

Simpay Review Location and Ownership

Simpay maintains its corporate headquarters at 1210 Northbrook Dr #475 Feasterville-Trevose, Pennsylvania 19053 and is sponsored by Wells Fargo Bank, N.A., Walnut Creek, California, as its acquiring bank. Lazaros Kalemis is the owner of Simpay.

Simpay Review Table of Contents

  • Costs & Contract: Simpay offers a five-year contract with a liquidated damages early termination fee.
  • Complaints & Service: Simpay has received more than 15 public complaints.
  • BBB Rating: Simpay currently has an “A+” rating with the Better Business Bureau and has received six complaints in the last three years.
  • Sales & Marketing: Simpay hires independent sales agents and has received some complaints about its sales practices.
  • Rates & Fees: How Merchants Got The Best Rates With Simpay

Simpay Statement Analyzer

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Products & Services Offered

Types of Businesses Served

  • Retail
  • Mobile
  • E-commerce
  • MOTO
  • Restaurant

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Simpay Rates, Fees, and Costs

Key Points

Swiped Rate 1.00% - 4.99%
Keyed-In Rate 1.00% - 4.99%
Annual Fee $89.99
Monthly Minimum Fee $35
Statement Fee $10
Early Termination Fee $250+
PCI Compliance Fee $19.99/quarter
PCI Non-Compliance Fee $40/mo
Equipment Lease Terms Variable

Simpay Contract Terms

According to the Simpay program guide (available below), the standard Simpay contract is a five-year agreement that renews automatically for one-year terms following its expiration. Alpha Card Services’ standard contract included an $89.99 annual membership fee, a $35 monthly minimum fee, a $10 statement fee, a $19.99 quarterly regulatory compliance fee (which may be a PCI compliance fee), a $40 monthly PCI noncompliance fee, a $35 chargeback fee, and a tiered pricing schedule.

Simpay Cancellation Fee

There is also an early termination fee associated with most Simpay contracts that begins at $250 but can include the remaining months of a contract. This fee is a liquidated damages fee, which has the potential to increase a merchant’s overall termination fee by a significant and unpredictable amount. Merchants are advised to read the small print of any contract they are given to ensure that they will not be held accountable for more than the $250 cancellation fee (and even this fee is often negotiable).

Industry-Average Terms

Simpay has received some complaints related to its contract terms, which we feel merit a “D” in this category. We do not believe that Simpay’s contract terms are competitive with the cheapest merchant accounts. See the standard Simpay program guide.

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Response from Simpay

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Simpay Complaints & Customer Reviews

Key Points

Total Online Complaints 15+
Live Customer Support Yes
Most Common Complaint Hidden Fees

Low-to-Moderate Complaint total

We are currently able to locate over 15 negative Simpay reviews, some of which accuse the company of being a ripoff or a scam. Common themes among these complaints include deceptive or aggressive tactics by independent sales agents, undisclosed hidden fees and contract terms, and apathetic or unreachable customer support.

Simpay Lawsuits

We have not found any outstanding class-action lawsuits or FTC complaints filed against Simpay. Dissatisfied merchants who wish to pursue a non-litigious course of action against the company should consider reporting it to the relevant supervisory organizations.

Simpay Customer Support Options

The Simpay website provides a customer support email address but does not list a dedicated customer support number. We will award Simpay a “B” rating in this category because the company’s current customer support options do not qualify it as a top-rated customer service processor.

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Response from Simpay

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Simpay BBB Rating Summary

Key Points - BBB

Product & Service Complaints 4
Billing & Collection Complaints 2
Advertising & Sales Complaints 0
Guarantee & Warranty Complaints 0
Delivery Complaints 0

Clean Complaint Record

Simpay has an “A+” rating with the Better Business Bureau and has been BBB accredited since 2011. The company has received six complaints in the past three years, with four related to product or service problems and two related to billing or collection. None were resolved to the satisfaction of the merchant.

What Merchants Say

Recent available complaint details describe errantly charged termination fees:

Their salesman closed the accounts with Simpay and signed the cancelation papers without my knowledge. I tried to talk to Simpay ppl about that. They did not cooperate with me at all . I told them to get their service back in my stores and take the collections fee out of my credit. They would not ever !!

Merchants can potentially avoid situations like this by cancelling their merchant account without paying a fee.

An “A” Performance

Given the company’s low complaint total, we agree with the BBB’s rating at this time. If its complaint total increases, however, we will lower it.

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Response from Simpay

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Truth In Marketing & Advertising

Key Points

Employs Independent Resellers Yes
Advertises Deceptive Rates No
Discloses All Important Terms No

Inside/Outside Sales Team

Simpay appears to hire both direct sales representatives and independently contracted sales agents across the country to market its services. We have found several reports in the comment section of our Alpha Card Services review and on other consumer protection websites describing encounters with Simpay agents who failed to disclose important contract terms at the point of signing. A company representative has stated, however, that it is standard policy for all merchants to be provided with a summary sheet disclosing all fees before signing, and followup calls are then made to the merchant at two-week and then quarterly intervals.

No Deceptive Quotes

To its credit, Simpay does not appear to use any deceptive marketing tactics on its website. If you suspect that Simpay is overcharging you, we recommend seeking a third-party statement audit.

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Response from Simpay

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Our Opinion of Simpay

A Standard Option for Most Merchants

Simpay rates as an average merchant services provider according to our criteria. The company uses independent sales agents to market its products, and its contract terms are roughly average for the industry. To its credit, it does claim to make an effort to inform merchants of the fees they will encounter. Additionally, it seems possible that something resembling a liquidated damages fee is included in some Simpay contracts. Merchants can obtain the best possible rates by comparing Simpay’s pricing to that offered by top-rated payment processors.

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Thank you for reading my review. I hope that it has helped you with your research.

Why I'm Qualified to Write About Credit Card Processing

I'm a former credit card processing sales director who left the industry to start my own a small business. From the time that I starting working in the merchant services industry to when I left to write about it, I've been on the pulse of payments for nearly 15 years. It didn't seem fair to keep this insider knowledge to myself, so built this website to help small business owners research which service providers to use and how to save money on rates and fees. I've reviewed hundreds of companies, read thousands of user reviews, and learned the pricing tricks of every provider. If you have questions about credit card processing, you can find the answers here. I can help you save money with your current merchant account or help you find a new one. Message me here to get started.

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