Overview

GoEmerchant (goemerchant.com) is a small merchant account provider based in Cherry Hill, New Jersey, with a founding year of 1995. The company got its start by developing e-commerce solutions and then expanded into various other electronic payment solutions. Despite its long time in business, GoEmerchant reports that it manages only about 20,000 merchant accounts. The company’s small size should not be considered as a strike against it because it seems to have served it well in keeping its merchant customers satisfied over the years.

There is some evidence indicating that GoEmerchant is a subsidiary of First American Payment Systems, a company with a very high number of complaints filed against it. Although GoEmerchant does not appear to be showing anywhere close to the number of negative reviews received by its parent company, merchants should be aware of this relationship. Gary Dvorkin is listed as the CEO of GoEmerchant, which is a registered ISO/MSP of Fifth Third Bank, Cincinnati, Ohio.

Key Points

  • Sales & Marketing: GoEmerchant appears to hire independent sales representatives and has received a few complaints about its sales practices.
  • Costs & Contract: GoEmerchant appears to offer variable contract terms through First American Payment Systems that may include a $495 early termination fee.
  • Complaints & Service: GoEmerchant has received fewer than 10 public complaints.
  • BBB Rating: GoEmerchant has an “A+” rating with the Better Business Bureau and has received two complaints in the past two years.
  • Rates & Fees: How Merchants Got The Best Rates With GoEmerchant

GoEmerchant Products and Services

  • Debit and credit card processing
  • Online payment gateway
  • iPad-based and traditional POS systems
  • Mobile phone processing
  • QuickBooks integration
  • Online shopping cart

Industries

  • Retail
  • Mobile
  • E-commerce
  • Non-profit
b

Sales & Marketing

Key Points - Sales & Marketing

Employs Independent Resellers Yes
Advertises Deceptive Rates Yes
Discloses All Important Terms No

GoEmerchant advertises a rate quote “as low as 0.89%” per transaction” on the Mobile Payments page of its website. This quote is misleading because it does not include the Mid-Qualified and Non-Qualified surcharges that a high percentage of transactions experience, or the fact that such a rate would only be experienced with a minuscule percentage of a merchant’s transactions. The company also hires independent resellers, which would normally be a strike against it, but GoEmerchant’s compensation program does not appear to encourage price gouging like many others do in this industry. GoEmerchant is currently showing a handful of negative reviews online regarding its sales tactics, specifically concerning nondisclosure of monthly fees. Overall, the company appears to be neither exceptionally transparent nor exceptionally deceptive. GoEmerchant could improve its rating in this section by removing the misleading rate quote from its website.

GoEmerchant Marketing Example

a

Costs & Contract

Key Points - Costs & Contract

Swiped Rate Variable
Keyed-in Rate Variable
Early Termination Fee $495 Or None
PCI Compliance Fee Variable
Equipment Lease Terms Variable

GoEmerchant appears to use First American Payment Systems (FAPS) as its processor, and FAPS’s standard agreement has a three-year service agreement with a $495 early cancellation penalty; however, GoEmerchant appears to have the freedom to waive these requirements for its merchants. Although we’ve seen at least one complaint that mentions a full $495 early termination fee, some merchants who apply to GoEmerchant may receive month-to-month agreements with no cancellation fee. If you choose to sign up with GoEmerchant, be sure to read your merchant account agreement to make sure you are getting the best deal possible. GoEmerchant’s other pricing and fees will vary depending on the services the merchant requires. As of this review, it is unclear if GoEmerchant charges a PCI Compliance fee. If you have any information regarding this, please leave it in the comment section below.

a

Complaints & Service

Key Points - Complaints & Service

Total Online Complaints <10
Live Customer Support Yes
Most Common Complaint N/A

We have found approximately six GoEmerchant negative reviews online, and none of these complaints specifically accuse the company of being a scam. Common complaints include hidden fees, difficulty cancelling service, and withholding of funds. This is a low complaint total for a company of GoEmerchant’s size and time in business, but it is possible that additional GoEmerchant complaints may have been mistakenly filed against FAPS instead of GoEmerchant. There is no solid evidence at this time that this is occurring, so we will assign the company an “A” rating in this category. GoEmerchant offers a phone number for customer support on its website.

a

BBB

Key Points - BBB

Product & Service Complaints 1
Billing & Collection Complaints 1
Advertising & Sales Complaints 0
Guarantee & Warranty Complaints 0
Delivery Complaints 0

GoEmerchant has been accredited with the Better Business Bureau since 2001. As of this review, the BBB is reporting an “A+” rating with only two complaints filed in the last 36 months. One complaint was related to a billing or collection dispute, while the other was related to a product or service problem. Both complaints either were resolved to the dissatisfaction of the merchant or did not receive a final response from the merchant. Given the fact that the company has received only two complaints, we agree with the BBB’s rating at this time.

goEmerchant logo

GoEmerchant Bottom Line

Even though GoEmerchant is small provider, the company seems to be a solid performer with a long track record of few public complaints. Since GoEmerchant uses FAPS as its processor, merchants would be wise to fully read and understand the company’s merchant account agreement before signing it. It should also be noted that “GoEmerchant.com” could be confused with “Gotmerchant.com,” a different company, in search results.

Hi, I’m Phillip and I’m disgusted by the state of credit card processing in the U.S. and abroad. I believe that the industry has been overrun by people who engage in fraud and deception in order to steal money from hard working business owners. I’ve made it my mission to expose the companies and individuals who engage in predatory marketing, pricing, and contracts, or just provide terrible service. Along with uncovering the bad guys, I’ve also discovered the good guys who do stand out from the status quo. CPO is a website where you will find ratings and reviews of these companies along with advice on how to save money and which service providers consider. Together we can move the industry in a positive direction. If you would like to help support my work, please checkout “Fee Sweep” my eGuide to getting the lowest possible fees when accepting card payments. If you haven’t heard of “interchange” this advice will save you hundreds, even thousands, in processing fees.

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2 Reviews Leave Your Review Below

  1. We didn’t have to sign a contract, I was told it was month to month and cancelable at any time. Our sales person said I was signing only for the equipment and the signing was done on a smart phone. Fees are much higher than quoted; the actual process accounting/batching process is performed at the GoE website after negiotiating several pages online and the site will time-out if not used regularly so the entire log-in (and several pages) is required several times a day; receipts are printed on your own printer so be prepared for additional printer ink and paper costs. It’s cumbersome. After a day we knew it wouldn’t work well in our office setting but they refused to cancel without a $495 cancellation fee. WATCH OUT.

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