Bluefin Payment Systems Review

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Bluefin Payment Systems

"A" Credit Card Processor Rating
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Bluefin Payment Systems Overview

Bluefin Payment Systems Logo

Bluefin Payment Systems Logo

Bluefin Payment Systems (bluefin.com) is a merchant account provider headquartered in Atlanta, Georgia. The company was launched in 2007 and formerly operated under the name Capital Payments, but has grown rapidly under its new Bluefin name since mid-2012. Bluefin offers online payment gateways, debit and credit card processing, recurring billing services, PCI compliance, payment security, and ACH processing to merchants across North America. The company also offers a proprietary payment gateway called PayConex. Bluefin Payment Systems is a registered ISO/MSP of Deutsche Bank AG in New York and Wells Fargo Bank, N.A., in Walnut Creek, California.

Bluefin Payment Systems Sales & Marketing Tactics | A

Key Points – Sales & Marketing 
Uses independent resellers? No
Promotes deceptive rate quotes? No
Discloses all important terms? Yes

Bluefin’s website is easy to navigate and generally much more informative than the average industry website. The company markets its proprietary PayConex gateway and clearly explains the terms of PCI compliance, which it offers to its clients for free. Bluefin does not appear to use independent sales agents or practice deceptive marketing strategies.

Bluefin Payment Systems Costs & Contract Terms | A

Key Points – Costs & Contract Terms
Swiped rate: Variable
Keyed-in rate: Variable
Termination fee: Variable
PCI compliance fee: Variable
Equipment lease: Variable

Bluefin doesn’t appear to have any publicly listed complaints about its contract terms, but we were able to locate one complaint filed under the Capital Payments name regarding unauthorized fees. Since it has been some time since Capital Payments completed its rebranding, this older complaint will not negatively impact Bluefin’s score in this category. Given the absence of complaints about this company, Bluefin will be awarded an “A” rating. If you have any experience with Bluefin’s contract terms (including any early termination fees or PCI compliance fees), please share that information in a comment below this article.

Bluefin Payment Systems Complaints & Service | A

Key Points – Complaints & Service
Total complaints: <10
Live customer support: Yes
Most common complaint: N/A

Bluefin’s website does not appear to offer a direct customer support line, instead providing an email template, live chat, and an 800 number for general inquiries. Although there are no complaints that explicitly refer to Bluefin’s customer service on consumer protection sites or the BBB, we did receive one report of poor customer service in the comments section of the Capital Payments review on this website in the last year. Because the author of the comment declined to elaborate after we responded to his complaint, we will not penalize Bluefin in this category.

Bluefin Payment Systems BBB Rating | A (CPO Adjusted)

Key Points – BBB Report
Product/service: 1
Billing/collection: 0
Advertising/sales: 1
Guarantee/warranty: 0
Delivery: 0

The Better Business Bureau (BBB) report for Bluefin appears to be filed under a different address than the company’s Atlanta, Georgia, headquarters. The BBB awards Bluefin BBB accreditation and an “A+” rating for its Melville, New York, location, citing two complaints filed in the last 36 months. One of these complaints was related to the product or service, and one of them had to do with advertising or sales issues. Neither was resolved to the merchant’s satisfaction. Given these resolution results and our policy regarding BBB ratings, we have slightly adjusted the BBB’s rating to an “A.”

Bottom Line

Bluefin Payment Systems appears to have carried over a low complaint record from its time as Capital Payments. The company’s straightforward website and lack of publicly listed complaints have resulted in a high overall grade. As always, merchants are encouraged to carefully read all contract terms, even when dealing with an “A” rated provider.

This review was originally published on 2/28/13 and was last updated on 7/8/2014.

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2 comments

  1. KIKI

    Bluefin was one of the worst processor i have ever had the displeasure of doing business with.They do not process funds in a timely manner.I might process $100 one day. three days later i would $22.next day $60.next day $18.00.the excuse i got was different credit cards different payment processing time.Getting anybody on the phone was nonexistent.they want you to leave a message so they can never call you back.I have been trying to close my account with them since august 2014.They have a new excuse for what I didnt do correctly to close form.They said mail it in.I did.three times. account still open.DO NOT ALLOW THEM TO HOLD YOU HOSTAGE. DO NOT TRUST THEM THEY WILL RIP YOU OFF.

  2. Andreas Kisslinger

    After 5 years of using Bluefin we have to say, Bluefin has gone rogue. Yes, they have always had some strange downsides such as only processing USD and no other currencies, or their buggy interfaces with some elementary security features missing in the way the interfaces are programmed, but they have at least collected and paid reliably over a 5 year period.

    However, in September they suddenly stopped passing on collected payments for a period of 2 weeks during which we tried to contact them and find out what the issue might be. The answers were sketchy and the included reasons such as “missing business information”. They never asked us for any updates to the business information they have on file. After all we had been a client since 5 years. They never inquired on anything, but suddenly decided to stop passing on collected funds and claimed they had no email addresses on file to contact us (while our accounting department and our tech support emails them every other month due to malfunctions of interfaces or other questions related to their software and services).

    We instantly sent them everything they wanted. They released the funds again. A few weeks later we started to receiving emails without signatures and from different addresses with a link to a URL and service we had never heard of (“cardconex”). The emails looked like phishing emails and our staff was reluctant to register at the linked site and submit additional business information. With phone calls we were able to finally verify the validity of these emails and the trustworthyness of the link, created an account with cardconex and filled out the online form as well.

    Then we received another email claiming that we also needed to send back the signed “Program Guide” which is nothing else but a 40+ page fine print of new Terms and Conditions. The email clearly stated that “in order to continue to fund our account we also had to sign and return this additional document”. Once received and reviewed we discovered that this document granted Bluefin unlimited rights to suspend and withhold funds for no specified reason and indicated that we would be locked into a new 3 year contract with penalties for early termination. Upon asking for further details on these two items in the 40+ page terms document, we received no answers. The questions were entirely evaded and our account was frozen again. It ended up being a blackmailing situation, as we had no choice but to sign the new questionable terms in order to protect our business, our staff and our clients. We sent the signed document without having received any answers to our questions and have to this very day not received the funds. Bluefin is unreachable and does not respond to emails any longer. They are now holding over 60,000 USD which is a lot of money for us. We don’t know what to do and will have to contact our lawyer today in order to probably take Bluefin to court.

    This is our experience with Bluefin.

    Andreas Kisslinger
    CEO, Cross Media / Lightcast.com

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