Bluefin Payment Systems (bluefin.com) is a merchant account provider headquartered in Atlanta, Georgia. The company was launched in 2007 and formerly operated under the name Capital Payments, but has grown rapidly under its new Bluefin name since mid-2012. The company offers a proprietary payment gateway called PayConex. Bluefin Payment Systems is a registered ISO/MSP of Deutsche Bank AG in New York and Wells Fargo Bank, N.A., in Walnut Creek, California. John Perry is listed as the CEO of Bluefin.
In February 2016, Bluefin reached a settlement with the Federal Trade Commission following charges that it enabled a telemarketing scheme called The Tax Club to use merchant accounts to process consumers’ credit card payments. The Tax Club allegedly scammed consumers who were trying to start home-based businesses, and Bluefin (then operating as Capital Payments) was accused of processing payments for The Tax Club despite numerous red flags that the company was engaging in fraudulent activity. As a condition of the settlement, Bluefin “is banned from payment processing or acting as an ISO for several categories of clients and prohibited from assisting or facilitating any merchant it knows, or should know, is violating the FTC Act or the TSR. In addition, Bluefin must screen prospective clients that meet certain criteria, monitor their sales activity to detect indications of deceptive conduct, and terminate contracts with those engaged in deceptive conduct.”
- Sales & Marketing: Bluefin does not appear to hire independent sales representatives and has not received any merchant complaints about its sales team.
- Costs & Contract: Bluefin appears to offer a three-year contract through First Data with a variable early termination fee.
- Complaints & Service: Bluefin has received fewer than 10 public complaints.
- BBB Rating: Bluefin has an “A-” rating with the Better Business Bureau and has received one complaint in the past three years.
- Rates & Fees: How Merchants Got The Best Rates With Bluefin