Bluefin Payment Systems (bluefin.com) is a merchant account provider headquartered in Atlanta, Georgia. The company was launched in 2007 and formerly operated under the name Capital Payments, but has grown rapidly under its new Bluefin name since mid-2012. The company offers a proprietary payment gateway called PayConex. Bluefin Payment Systems is a registered ISO/MSP of Deutsche Bank AG in New York and Wells Fargo Bank, N.A., in Walnut Creek, California. John Perry is listed as the CEO of Bluefin.
Sales & Marketing
Key Points - Sales & Marketing
|Employs Independent Resellers||No|
|Advertises Deceptive Rates||No|
|Discloses All Important Terms||No|
Bluefin’s website is easy to navigate and generally much more informative than the average industry website. The company markets its proprietary PayConex gateway and clearly explains the terms of PCI compliance, which it offers to its clients for free. Bluefin does not appear to use independent sales agents or practice deceptive marketing strategies, and there are currently no complaints that accuse the company’s sales team of nondisclosure or misrepresentation of costs. We have accordingly given the company an “A” rating in this category.
Costs & Contract
Key Points - Costs & Contract
|Early Termination Fee||Variable|
|PCI Compliance Fee||Variable|
|Equipment Lease Terms||Variable|
Bluefin doesn’t appear to have any publicly listed complaints about its contract terms, but we were able to locate one complaint filed under the Capital Payments name regarding unauthorized fees. Since it has been some time since Capital Payments completed its rebranding, this older complaint will not negatively impact Bluefin’s score in this category. Aside from this lone complaint, there is very little publicly available information regarding the specifics of Bluefin’s contract terms. The company’s program guide through First Data is available below, but it does not outline any specific costs or terms except for the fact that the contract lasts for three years and includes an undisclosed termination fee. Given the absence of complaints about this company, Bluefin will be awarded an “A” rating. See the Bluefin Program Guide.
Complaints & Service
Key Points - Complaints & Service
|Total Online Complaints||<10|
|Live Customer Support||Yes|
|Most Common Complaint||N/A|
We have located only two negative Bluefin reviews, both of which can be found in the comment section of this review. Both complainants cite delayed payouts, unreachable customer service, and difficulties with delays or fees upon cancelling service. These complaints have both been filed in the past six months, which indicates a negative recent trend, but we are inclined to regard them as isolated incidents until other similar complaints appear. Bluefin’s website does not appear to offer a direct customer support line, instead providing an email template, live chat, and an 800 number for general inquiries.
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Key Points - BBB
|Product & Service Complaints||0|
|Billing & Collection Complaints||1|
|Advertising & Sales Complaints||0|
|Guarantee & Warranty Complaints||0|
Note: We have adjusted this company’s BBB rating according to our own standards. To better understand why we adjust BBB ratings, please see our Rating Criteria.
The Better Business Bureau report for Bluefin appears to be filed under a different address than the company’s Atlanta, Georgia, headquarters. The BBB awards Bluefin BBB accreditation and an “A+” rating for its Melville, New York, location, citing one complaint filed in the last 36 months. This lone complaint was related to a billing or collection dispute and either was resolved to the dissatisfaction of the merchant or did not receive a final assessment from the merchant. Since it is our policy to reserve “A+” ratings for companies with zero complaints, we have slightly adjusted the BBB’s rating to an “A.”
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About Phillip Parker
Phillip Parker is a former merchant services agent turned small business advocate and the author of "Fee Sweep," which teaches merchants how to dramatically lower their processing rates, eliminate junk fees, and avoid fine-print scams. He founded CardPaymentOptions.com to help merchants enact positive change in the credit card processing industry. Schedule a Consultation with PhillipSchedule a Consultation with Phillip
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