Selz Overview

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E-Commerce Made Easy

Launched in 2013, Selz is a merchant account provider that offers e-commerce solutions for businesses and bloggers. Selz provides a wide range of easily integrated online payment options such as online storefronts, a WordPress plugin, “Buy Now” buttons, and social media advertising, and is considered a top alternative to PayPal. Selz offers its own payment processing solution, Selz Pay, through a partnership with Stripe, but it also allows users to integrate payment gateways from PayPal.

Selz Location and Ownership

Martin Rushe is the CEO and founder of Selz, which lists its U.S. headquarters in Portland, Oregon, but does not provide an exact address.

Selz Review Table of Contents

  • Costs & Contract: Selz offers 3 pricing plans that can be canceled without payment of an early termination fee.
  • Complaints & Service: Selz has received fewer than 10 public complaints.
  • BBB Rating: Selz has an “A-” rating with the Better Business Bureau and has received 2 complaints in the past 3 years.
  • Sales & Marketing: Selz does not hire independent sales agents and has not received any complaints about its sales practices.
  • Rates & Fees: How Merchants Got The Best Rates With Selz.
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Products & Services Offered

  • Debit and credit card processing
  • Online payment gateway
  • Online shopping cart
  • Online store builder
  • WordPress plugin
  • Sales and marketing tools

Types of Businesses Served

  • E-commerce
  • International
  • Digital goods

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Selz Rates, Fees, and Costs

Key Points

Basic Plan Fee $26 Per Month or $312 Per Year
Basic Plan Rate 2.90% + $0.30
Basic Plan Alternative Gateway Fee 2.00% Per Transaction
Standard Plan Fee $59 Per Month or $636 Per Year
Standard Plan Rate 2.80% + $0.30
Standard Plan Alternative Gateway Fee 1.00% Per Transaction
Advanced Plan Fee $199$ Per Month or $2,148 Per Year
Advanced Plan Rate 2.70% + $0.30
Advanced Plan Alternative Gateway Fee 0.50% Per Transaction

Three Plans To Choose From

At the time of our last update, Selz had 5 different plans to choose from – including a free option. Since then, the company has changed its pricing structure to offer 3 different plans. Merchants can choose between the Basic, Standard, or Advanced plan. Each plan assesses a monthly fee which can be paid in an annual lump sum for a 10% discount.

The Basic plan costs $26 per month or $312 per year. This plan assesses a rate of 2.90% plus $0.30 per transaction. However, purchases made through an integrated payment gateway other than Selz Pay are charged an additional fee of 2.00%. Under this plan, merchants are provided 2 accounts as well as the platform’s basic features.

The Standard plan costs $59 per month or $636 per year. This plan assesses a rate of 2.80% plus $0.30 per transaction. However, purchases made through an integrated payment gateway other than Selz Pay are charged an additional fee of 1.00%. Under this plan, merchants are provided 5 accounts as well as the platform’s basic features as well as tax invoices, custom receipts, custom fields for virtual terminals, and license keys.

The Advanced plan costs $199 per month or $2,148 per year. This plan assesses a rate of 2.70% plus $0.30 per transaction. However, purchases made through an integrated payment gateway other than Selz Pay are charged an additional fee of 0.50%. Under this plan, merchants are provided 15  accounts as well all of the aforementioned features in addition to real-time shipping labels and connect label providers.

Limited At Lower Tiers

These plans come at a lower monthly cost than those offered by competitors like Shopify, but they also come with a drastic reduction in features and higher transaction fees. The Free plan only allows merchants to sell five total items, so it’s essentially a set of “Buy Now” buttons. Very small merchants and bloggers with limited product lineups and minimal traffic should be able to operate on the Lite plan, but they will still pay a total of 4.9% plus $0.30 per transaction and lack features like a shopping cart or a custom domain. Most merchants will need to at least opt for the Standard plan, but they will still be paying a total of 3.9% plus $0.30 on all transactions, which is higher than industry averages. Merchants who are willing to pay $23 per month for the Pro plan, however, will be paying market rates for a set of features that will serve most small to midsize e-commerce merchants.

Favorable Pricing for Small Businesses

In general, Selz’s pricing is simple and flexible, and its month-to-month contract and 14-day trial make it a low-risk option for merchants to consider. Merchants who sell digital goods, in particular, can use any of Selz’s sales packages successfully. However, Selz is primarily a good fit for smaller e-commerce merchants who do not anticipate rapid growth and for existing business websites that wish to add an e-commerce function. Midsize and high-volume online sellers may find that Selz lacks the features that they require, despite the competitive pricing on its Pro plan.

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Response from Selz

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Selz Complaints & Customer Reviews

Key Points

Total Online Complaints <10
Live Customer Support No
Most Common Complaint N/A

Very Few Complaints

We are currently able to locate a handful of negative Selz reviews, one of which accuses the company of being a scam or a ripoff. This review describes an extreme case in which Selz (or, more likely, Stripe, PayPal, or 2Checkout) held $6,000 of the merchant’s money. It is highly probable that the merchant in this case had their funds held due to prohibited sales activity and would have been better served by a high risk specialist.

Selz Lawsuits

We have not found any outstanding class-action lawsuits or FTC complaints filed against Selz. Dissatisfied merchants who wish to pursue a non-litigious course of action against the company should consider reporting it to the relevant supervisory organizations.

Selz Customer Support Options

The one other issue cited by the merchant (and the primary factor cited by other complainants) is unresponsive or inadequate customer service from Selz. Selz offers 24/7 customer support, but it conducts all of its customer support via email and chat, which may be unacceptable for merchants with high sales volumes or merchants with predictable surges in sales. Although this policy hasn’t generated as many complaints for Selz as it has for Square and Stripe, it is still a drawback that merchants need to be aware of before opening an account.

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Response from Selz

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Selz BBB Rating Summary

Key Points - BBB

Product & Service Complaints 1
Billing & Collection Complaints 1
Advertising & Sales Complaints 0
Guarantee & Warranty Complaints 0
Delivery Complaints 0

Under 5 Complaints

Selz currently has an “A-” rating with the Better Business Bureau and is not BBB-accredited. The company has received 2 complaints since its profile was created in March 2018. 1 complaint was related to a product or service problem, while 1 was related to a billing or collection dispute. 1 of the complaints was resolved, while the 1 either was resolved to the merchant’s dissatisfaction or did not receive a final response from the merchant.

An “A” Performance

Given the company’s complaint total and resolution ratio, we agree with the BBB’s rating of an “A.”

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Response from Selz

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Truth In Marketing & Advertising

Key Points

Employs Independent Resellers No
Advertises Deceptive Rates No
Discloses All Important Terms Yes

Simple, Straightforward Pricing

Like its competitors, Selz appears to rely on referral partnerships and traditional advertising to market its services. The company does not employ a sales staff of independently contracted agents working for commission, and we are unable to locate any Selz complaints that mention deceptive tactics by the company’s sales team.

Selz Rate Quotes

Selz discloses all of its fees and terms of use on its website, and these terms do not appear to be misleadingly displayed. In fact, they are generally some of the simplest and cheapest merchant account terms on the market. Overall, there is very little cause for concern when it comes to Selz’s marketing strategy.

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Response from Selz

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Selz Marketing Example

Selz Logo

Our Opinion of Selz

Best for Small-Scale E-Commerce

Selz rates as a reliable e-commerce merchant services provider according to our rating criteria. It is a good, affordable option for small online sellers, existing businesses that wish to add e-commerce to their websites, and bloggers who sell on their WordPress websites. Larger e-commerce merchants, however, may be better served by a more fully-featured service like Shopify. Our rating for Selz will be subject to change as more merchant feedback becomes available. For more information on the company, see the Selz website.

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Thank you for reading my review. I hope that it has helped you with your research.

Why I'm Qualified to Write About Credit Card Processing and Merchant Account Services

I'm a former credit card processing sales director who left the industry because I didn't like how it takes advantage of small business owners. It feeds like a leech on businesses and thrives by imposing fees that are nearly impossible to comprehend. Seeing a need for change, I left and built this website help business owners better understand the industry, research merchant services providers, and get refunds of excessive merchant account fees. My experience of working "behind the curtain" in the industry, and using that knowledge for good, has resulted in millions of dollars returned to hard-working small business owners as well as enterprise-level companies.

From the time that I starting working in the merchant services industry to when I left to create this website, I've been on the pulse of payments for nearly 15 years. It didn't seem fair to keep this "insider" knowledge to myself. To lift the fog, I've reviewed hundreds of companies, read thousands of user reviews, and learned the pricing tricks of every provider. If you have questions about credit card processing, you can find the answers on this website.

How I Can Help You

I specialize in helping businesses get refunds of excessive fees and have recovered $1,567,184 this year alone! Submit a recent statement below to find out if you are getting overcharged. I'll take a look at it for free. If I find fees that can be refunded, hire me on contigency. I only get compensated if I put money back into your pocket.

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2 Reviews Leave Your Review for Selz Below

  1. Caroline B says:

    I love Selz and I’m always a happy customer as I continue to use their platform to sell my product and make a living. I sell my online fitness plans through Selz and they are by far the simplest and cheapest platform I’ve tried. Their customer support is ALWAYS there, and any time I ask a question or send an email to their support team they manage to respond to me with very little delay. Here are my favorite parts about them:
    – Low cost (cheaper than anything else I’ve tried)
    – Get your money’s worth (for the plan I pay I get all the features I need and their 24/7 support)
    -They’re simple – I don’t understand web coding or anything like that, but their platform is so extremely easy to use and understand!

    I will always stick with Selz and use them for my business!!!

    1. CPO Admin says:

      Hi Caroline,

      Please reply to this comment with your business name and location in order to authenticate your testimonial. Thanks!

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