Selz Overview

E-Commerce Made Easy

Launched in 2013, Selz ( is a merchant account provider that offers e-commerce solutions for businesses and bloggers. Selz provides a wide range of easily integrated online payment options such as online storefronts, a WordPress plugin, “Buy Now” buttons, and social media advertising, and is considered a top alternative to PayPal. Selz offers its own payment processing solution, Selz Pay, through a partnership with Stripe, but it also allows users to integrate payment gateways from PayPal or 2Checkout. Martin Rushe is the CEO and founder of Selz, which is headquartered at 524 Union St, San Francisco, California 94133.

Selz Review Table of Contents

  • Sales & Marketing: Selz does not hire independent sales agents and has not received any complaints about its sales practices.
  • Costs & Contract: Selz offers multiple pricing plans that can be cancelled without payment of an early termination fee.
  • Complaints & Service: Selz has received fewer than 10 public complaints.
  • BBB Rating: Selz does not have a profile with the Better Business Bureau at this time.
  • Rates & Fees: How Merchants Got The Best Rates With Selz

Contact Selz

Address: 524 Union St, San Francisco, California 94133

Products & Services Offered

  • Debit and credit card processing
  • Online payment gateway
  • Online shopping cart
  • Online store builder
  • WordPress plugin
  • Sales and marketing tools

Types of Businesses Served

  • E-commerce
  • International
  • Digital goods

Selz Rates, Fees, and Costs

Key Points

Swiped Rate N/A
Keyed-in Rate 2.9% + $0.30 To 4.9% + $0.30
Early Termination Fee None
PCI Compliance Fee None
Equipment Lease Terms None

The Free Plan

Selz offers four pricing plans for users: Free, Lite, Standard, and Pro. The Free plan charges no monthly fee, a transaction fee of 2%, and a payment processing fee of 2.9% plus $0.30. It includes five items for sale, unlimited bandwidth, buy buttons, analytics, customer management, a Facebook store, discount codes, digital file delivery, a responsive website, global tax settings (U.S. and EU VAT only), and fraud protection.

The Lite Plan

The Lite plan costs $11.50 per month with a 2% transaction fee and a payment processing fee of 2.9% plus $0.30. It includes all of the features of the Free plan plus unlimited items for sale, customizable design, themes, additional blogs or pages, apps, integrations, and the ability to remove Selz branding.

The Standard Plan

The Standard plan costs $17.50 per month with a 2% transaction fee and a payment processing fee of 2.9% plus $0.30. It includes all of the features of the Lite plan plus abandoned cart recovery, a fully featured shopping cart, a custom SSL domain, PayPal integration, priority support, custom checkout fields, worldwide shipping rules, and real-time shipping.

The Pro Plan

The Pro plan costs $23.50 per month with no transaction fee and a payment processing fee of 2.9% plus $0.30. It includes all of the aforementioned features plus custom receipts, tax invoicing, and license keys. Selz offers month-to-month contracts with no early termination fees.

Limited At Lower Tiers

These plans come at a lower monthly cost than those offered by competitors like Shopify, but they also come with a drastic reduction in features and higher transaction fees. The Free plan only allows merchants to sell five total items, so it’s essentially a set of “Buy Now” buttons. Very small merchants and bloggers with limited product lineups and minimal traffic should be able to operate on the Lite plan, but they will still pay a total of 4.9% plus $0.30 per transaction and lack features like a shopping cart or a custom domain. Most merchants will need to at least opt for the Standard plan, but they will still be paying a total of 3.9% plus $0.30 on all transactions, which is higher than industry averages. Merchants who are willing to pay $23.50 per month for the Pro plan, however, will be paying market rates for a set of features that will serve most small to midsize e-commerce merchants.

Favorable Pricing for Small Businesses

In general, Selz’s pricing is simple and flexible, and its month-to-month contract and 14-day trial make it a low-risk option for merchants to consider. Merchants who sell digital goods, in particular, can use any of Selz’s sales packages successfully. However, Selz is primarily a good fit for smaller e-commerce merchants who do not anticipate rapid growth and for existing business websites that wish to add an e-commerce function. Midsize and high-volume online sellers may find that Selz lacks the features that they require, despite the competitive pricing on its Pro plan.

Response from Selz

We’re here to help! Visit us at!


Selz Complaints & Customer Reviews

Key Points

Total Online Complaints <10
Live Customer Support No
Most Common Complaint N/A

Very Few Complaints

We are currently able to locate a handful of negative Selz reviews, one of which accuses the company of being a scam or a ripoff. This review describes an extreme case in which Selz (or, more likely, Stripe, PayPal, or 2Checkout) held $6,000 of the merchant’s money. It is highly probable that the merchant in this case had their funds held due to prohibited sales activity and would have been better served by a high risk specialist.

No Live Support

The one other issue cited by the merchant (and the primary factor cited by other complainants) is unresponsive or inadequate customer service from Selz. Selz offers 24/7 customer support, but it conducts all of its customer support via email and chat, which may be unacceptable for merchants with high sales volumes or merchants with predictable surges in sales. Although this policy hasn’t generated as many complaints for Selz as it has for Square and Stripe, it is still a drawback that merchants need to be aware of before opening an account.

Response from Selz

We’re here to help! Visit us at!


Selz BBB Rating Summary

The Better Business Bureau does not maintain a profile for Selz at this time. We therefore will not factor a BBB rating into this review.

Response from Selz

We’re here to help! Visit us at!


Truth In Marketing & Advertising

Key Points

Employs Independent Resellers No
Advertises Deceptive Rates No
Discloses All Important Terms Yes

Simple, Straightforward Pricing

Like its competitors, Selz appears to rely on referral partnerships and traditional advertising to market its services. The company does not employ a sales staff of independently contracted agents working for commission, and we are unable to locate any Selz complaints that mention deceptive tactics by the company’s sales team. Selz discloses all of its fees and terms of use on its website, and these terms do not appear to be misleadingly displayed. In fact, they are generally some of the simplest and cheapest merchant account terms on the market. Overall, there is very little cause for concern when it comes to Selz’s marketing strategy.

Response from Selz

We’re here to help! Visit us at!

Selz Marketing Example

Selz Logo

Our Opinion of Selz

Best for Small-Scale E-Commerce

Selz rates as a reliable e-commerce merchant services provider according to our rating criteria. It is a good, affordable option for small online sellers, existing businesses that wish to add e-commerce to their websites, and bloggers who sell on their WordPress websites. Larger e-commerce merchants, however, may be better served by a more fully-featured service like Shopify. Our rating for Selz will be subject to change as more merchant feedback becomes available. For more information on the company, see the Selz website.

Phillip Parker is a former merchant services sales agent who believes the industry has been overrun by people who engage in fraud and deception in order to steal from hard working business owners. He created this website to help you avoid the bad players, save money on fees, and to get peace of mind with your merchant account. If you would like to help support his work, learn more about our cost reduction service. We can evaluate your statement, tell you exactly how much you're overpaying, and then help you dramatically reduce your fees with your current credit card processor. Looking to switch instead? See our list of the best merchant account providers.

Schedule a Consultation with Phillip

2 Reviews Leave Your Review for Selz Below

    Eliminate hidden fees and mistakes without switching merchant accounts. Get a free statement audit today to see how much you are overpaying.

  1. Caroline B says:

    I love Selz and I’m always a happy customer as I continue to use their platform to sell my product and make a living. I sell my online fitness plans through Selz and they are by far the simplest and cheapest platform I’ve tried. Their customer support is ALWAYS there, and any time I ask a question or send an email to their support team they manage to respond to me with very little delay. Here are my favorite parts about them:
    – Low cost (cheaper than anything else I’ve tried)
    – Get your money’s worth (for the plan I pay I get all the features I need and their 24/7 support)
    -They’re simple – I don’t understand web coding or anything like that, but their platform is so extremely easy to use and understand!

    I will always stick with Selz and use them for my business!!!

    1. CPO Admin says:

      Hi Caroline,

      Please reply to this comment with your business name and location in order to authenticate your testimonial. Thanks!

Leave a Review for Selz

Your email address will not be published. Required fields are marked *

Please do not use profanity or ALL CAPITAL LETTERS in your review. Reviews must provide a detailed account of your experience. By submitting a review or comment to CPO, you are agreeing to our Comment Policy.