Selz Review: Fees, Comparisons, Complaints & Lawsuits

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Note: as of 2022, Amazon has shut down Selz. We will therefore no longer be updating this review.

Company Overview

Launched in 2013, Selz is a merchant account provider that offers e-commerce solutions for businesses and bloggers. In February 2021, Amazon acquired Selz as part of a bid to compete with Shopify. It is possible this will have a major effect on the company, though that remains to be seen.

Selz Payment Processing

Selz provides a wide range of easily integrated online payment options such as online storefronts, a WordPress plugin, “Buy Now” buttons, and social media advertising, and is considered a top alternative to PayPal. Selz offers its own payment processing solution, Selz Pay, through a partnership with Stripe, but it also allows users to integrate payment gateways from PayPal. Selz also offers e-commerce options through Facebook and Instagram, as well as Google Smart Shopping. In addition to payment processing, Selz offers marketing services and business management, and it also helps people sell digital products such as ebooks, live sessions, videos, software, and more.

Selz Location and Ownership

Martin Rushe is the CEO and founder of Selz, which is located at 201 Spear St suite 1100-3255, San Francisco, CA 94105.

Selz Review Table of Contents

Selz payment processing
Selz is a PayPal-like online payment processor that also offers e-commerce solutions such as marketing

Selz Customer Reviews

Here's What Their Clients Say

Customer Reviews Summary
Total Online Complaints <10
Live Customer Support No
Most Common Complaint N/A

Very Few Complaints

We are currently able to locate a handful of negative Selz reviews, one of which accuses the company of being a scam or a ripoff. This review describes an extreme case in which Selz (or, more likely, Stripe, PayPal, or 2Checkout) held $6,000 of the merchant’s money. It is highly probable that the merchant in this case had their funds held due to prohibited sales activity and would have been better served by a high-risk specialist.

Selz Lawsuits

We have not found any outstanding class-action lawsuits or FTC complaints filed against Selz. Dissatisfied merchants who wish to pursue a non-litigious course of action against the company should consider reporting it to the relevant supervisory organizations.

Selz Customer Support Options

The one other issue cited by the merchant (and the primary factor cited by other complainants) is unresponsive or inadequate customer service from Selz. Selz offers 24/7 customer support, but it conducts all of its customer support via email and chat, which may be unacceptable for merchants with high sales volumes or merchants with predictable surges in sales. Although this policy hasn’t generated as many complaints for Selz as it has for Square and Stripe, it is still a drawback that merchants need to be aware of before opening an account.

Selz Online Ratings

Here's How They Rate Online

Online Ratings Summary
Product & Service Complaints 0
Billing & Collection Complaints 0
Advertising & Sales Complaints 0
Guarantee & Warranty Complaints 0
Delivery Complaints 0

No Complaints

Selz currently has no rating with the Better Business Bureau and is not BBB-accredited, though it previously held an A- rating. The company has received 0 complaints in the last 3 years, though it previously had 1 complaint. The 1 complaint was related to a billing or collection dispute. The 1 complaint either was resolved to the merchant’s dissatisfaction or did not receive a final response from the merchant.

An “A” Performance

Given the company’s complaint total and resolution ratio, we agree with the BBB’s previous rating of an “A.”

Selz Fees, Rates & Costs

A Closer Look at The Contract

Cost & Fees Summary
Basic Plan Fee $26 Per Month or $312 Per Year
Basic Plan Rate 2.90% + $0.30
Basic Plan Alternative Gateway Fee 2.00% Per Transaction
Standard Plan Fee $59 Per Month or $636 Per Year
Standard Plan Rate 2.80% + $0.30
Standard Plan Alternative Gateway Fee 1.00% Per Transaction
Advanced Plan Fee $199$ Per Month or $2,148 Per Year
Advanced Plan Rate 2.70% + $0.30
Advanced Plan Alternative Gateway Fee 0.50% Per Transaction

Three Plans To Choose From

At the time of our last update, Selz had 5 different plans to choose from – including a free option. Since then, the company has changed its pricing structure to offer 3 different plans. Merchants can choose between the Basic, Standard, or Advanced plan. Each plan assesses a monthly fee which can be paid in an annual lump sum for a 10% discount.

The Basic plan costs $26 per month or $312 per year. This plan assesses a rate of 2.90% plus $0.30 per transaction. However, purchases made through an integrated payment gateway other than Selz Pay are charged an additional fee of 2.00%. Under this plan, merchants are provided 2 accounts as well as the platform’s basic features.

The Standard plan costs $59 per month or $636 per year. This plan assesses a rate of 2.80% plus $0.30 per transaction. However, purchases made through an integrated payment gateway other than Selz Pay are charged an additional fee of 1.00%. Under this plan, merchants are provided 5 accounts as well as the platform’s basic features as well as tax invoices, custom receipts, custom fields for virtual terminals, and license keys.

The Advanced plan costs $199 per month or $2,148 per year. This plan assesses a rate of 2.70% plus $0.30 per transaction. However, purchases made through an integrated payment gateway other than Selz Pay are charged an additional fee of 0.50%. Under this plan, merchants are provided 15  accounts as well all of the aforementioned features in addition to real-time shipping labels and connect label providers.

Limited At Lower Tiers

These plans come at a lower monthly cost than those offered by competitors like Shopify, but they also come with a drastic reduction in features and higher transaction fees. The Free plan only allows merchants to sell five total items, so it’s essentially a set of “Buy Now” buttons. Very small merchants and bloggers with limited product lineups and minimal traffic should be able to operate on the Lite plan, but they will still pay a total of 4.9% plus $0.30 per transaction and lack features like a shopping cart or a custom domain. Most merchants will need to at least opt for the Standard plan, but they will still be paying a total of 3.9% plus $0.30 on all transactions, which is higher than industry averages. Merchants who are willing to pay $23 per month for the Pro plan, however, will be paying market rates for a set of features that will serve most small to midsize e-commerce merchants.

Favorable Pricing for Small Businesses

In general, Selz’s pricing is simple and flexible, and its month-to-month contract and 14-day trial make it a low-risk option for merchants to consider. Merchants who sell digital goods, in particular, can use any of Selz’s sales packages successfully. However, Selz is primarily a good fit for smaller e-commerce merchants who do not anticipate rapid growth and for existing business websites that wish to add an e-commerce function. Midsize and high-volume online sellers may find that Selz lacks the features that they require, despite the competitive pricing on its Pro plan.

Selz payment rates
Part of the Selz rates chart. The full chart is much more extensive and detailed

Selz Employee Reviews & Sales Tacitcs

Should You Work For Them?

Jobs & Marketing Summary
Employs Independent Resellers No
Advertises Deceptive Rates No
Discloses All Important Terms Yes

Simple, Straightforward Pricing

Like its competitors, Selz appears to rely on referral partnerships and traditional advertising to market its services. The company does not employ a sales staff of independently contracted agents working for commission, and we are unable to locate any Selz complaints that mention deceptive tactics by the company’s sales team.

Selz Rate Quotes

Selz discloses all of its fees and terms of use on its website, and these terms do not appear to be misleadingly displayed. In fact, they are generally some of the simplest and cheapest merchant account terms on the market. Overall, there is very little cause for concern when it comes to Selz’s marketing strategy.

Our Selz Review Summary

Our Final Thoughts

Best for Small-Scale E-Commerce

Selz rates as a reliable e-commerce merchant services provider according to our rating criteria. It is a good, affordable option for small online sellers, existing businesses that wish to add e-commerce to their websites, and bloggers who sell on their WordPress websites. Larger e-commerce merchants, however, may be better served by a more fully-featured service like Shopify. Our rating for Selz will be subject to change as more merchant feedback becomes available. For more information on the company, see the Selz website.

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Which is Most Important for You?

If you had to pick one, which quality would you say will be the most important with your next credit card processor? Tap or click your selection to register your vote:

  1. Low Transaction Fees
  2. No Monthly Fees
  3. No Contract
  4. Reliable Customer Support
  5. Quick Signup

Testimonials & Complaints

How Did Selz Treat You?

2 User Reviews

  • Caroline B

    I love Selz and I’m always a happy customer as I continue to use their platform to sell my product and make a living. I sell my online fitness plans through Selz and they are by far the simplest and cheapest platform I’ve tried. Their customer support is ALWAYS there, and any time I ask a question or send an email to their support team they manage to respond to me with very little delay. Here are my favorite parts about them:
    – Low cost (cheaper than anything else I’ve tried)
    – Get your money’s worth (for the plan I pay I get all the features I need and their 24/7 support)
    -They’re simple – I don’t understand web coding or anything like that, but their platform is so extremely easy to use and understand!

    I will always stick with Selz and use them for my business!!!

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