Valued Merchant Services Review


Valued Merchant Services (valuedmerchants.com) is a nationwide merchant account provider specializing in all forms of electronic payment processing services for businesses of most types and sizes. Valued Merchant Services appears to be a reseller of First Data contracts. The company was established in 2006 and maintains its headquarters at 3544 E. 17th St. #207, Idaho Falls, Idaho 83406. Valued Merchant Services is a registered ISO/MSP of Wells Fargo Bank, N.A. The company’s president is Chris Del Grande.

Key Points

  • Sales & Marketing: Valued Merchant Services appears to hire independent sales agents but has not received any serious complaints about its sales practices.
  • Costs & Contract: Valued Merchant Services appears to offer a five-year contract through First Data with an early termination fee of $395 or more.
  • Complaints & Service: Valued Merchant Services has received fewer than 10 public complaints.
  • BBB Rating: Valued Merchant Services has an “A+” rating with the Better Business Bureau and has received zero complaints in the past three years.
  • Rates & Fees: How Merchants Got The Best Rates With Valued Merchant Services

Valued Merchant Services Products and Services

  • Debit and credit card processing
  • Electronic check conversion
  • Gift and loyalty programs
  • POS equipment
  • ATM placement
  • E-commerce solutions


  • Retail
  • Restaurant
  • E-commerce
  • Mobile

Response from Valued Merchant Services

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Sales & Marketing

Key Points - Sales & Marketing

Employs Independent Resellers Yes
Advertises Deceptive Rates No
Discloses All Important Terms Yes

Valued Merchant Services utilizes telemarketing and independent sales agents to market its services. Although these practices are usually tied to elevated complaint rates, Valued Merchant Services does not seem to be plagued by the usual problems associated with them. We were able to locate one complaint online describing a persistent and irritating series of telemarketing calls made by the company, but a company representative responded to this complaint in a proactive and professional manner.

Response from Valued Merchant Services

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Valued Merchant Services Marketing Example


Costs & Contract

Key Points - Costs & Contract

Swiped Rate Variable
Keyed-in Rate Variable
Early Termination Fee $395+
PCI Compliance Fee $120 Per Year
Equipment Lease Terms Variable

According to the standard merchant account program guide provided by the Valued Merchant Services website (available below), the company’s standard contract is an agreement with First Data for five years that includes a $395 early termination fee. Other fees include a one-time application fee of $199, an annual PCI Compliance fee of $120, and a $15 monthly minimum fee. In the event that a merchant is also signed up for an First Data Global Leasing equipment lease through the company, that lease is subject to a liquidated damages fee. The company’s use of independently contracted sales agents means that it is possible for contract terms to vary depending on the agent setting up the account, and some deviation from the standard contract is to be expected in nearly all cases depending on a merchant’s business type, size, and time in business.

Although these terms are much less competitive than industry averages, we are currently unable to locate any Valued Merchant Services reviews that complain about the company’s contract terms. It is possible that such complaints have instead been registered with the customer service department and online profiles of First Data, but we have seen no evidence of this. See the Valued Merchant Services Program Guide.

Response from Valued Merchant Services

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Complaints & Service

Key Points - Complaints & Service

Total Online Complaints <10
Live Customer Support Yes
Most Common Complaint N/A

Valued Merchant Services is showing zero complaints across all consumer protection websites, which is a good sign that the company is not a ripoff or a scam. This absence of complaints suggests that Valued Merchant Services has a responsive and available customer service department, but it is also possible that the company’s clients are instead dealing with First Data customer support. Either way, the low complaint volume inclines us to award Valued Merchant Services an “A” in this category.

Response from Valued Merchant Services

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Key Points - BBB

Product & Service Complaints 0
Billing & Collection Complaints 0
Advertising & Sales Complaints 0
Guarantee & Warranty Complaints 0
Delivery Complaints 0

Valued Merchant Services has been an accredited business of the Better Business Bureau since 2012 and presently holds an “A+” grade. Within the last three years, zero complaints have been registered to its profile. The company also has not received any informal reviews from merchants. Since we believe that “A+” ratings should be reserved for companies with zero complaints, we agree with the BBB‘s rating.

Response from Valued Merchant Services

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Valued Merchant Services Logo

Valued Merchant Services Bottom Line

Valued Merchant Services rates as an above average merchant account provider according to our rating system. The company is showing very few publicly listed complaints, but it appears to offer a long-term standard contract with high fees. Taking into account all available indicators, it seems to us that clients of Valued Merchant Services should expect average contract terms paired with better-than-average customer service.

Hi, I’m Phillip Parker and I believe that the merchant account industry has been overrun by people who engage in fraud and deception in order to steal from hard working business owners. I created this website to help you avoid the bad players, save money on fees, and get peace of mind with your merchant account. If you would like to help support my work, check out my cost analysis service. I can evaluate your statement and tell you exactly how much you're overpaying for your merchant account. Get more information here.

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2 Reviews Leave Your Review for Valued Merchant Services Below

  1. They have probably the lowest rates in my area of central new york and their service is great. I would recommend them to all my fellow business associates without question. Joe

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