Valued Merchant Services Review


Valued Merchant Services ( is a nationwide merchant account provider specializing in all forms of electronic payment processing services for businesses of most types and sizes. Valued Merchant Services appears to be a reseller of First Data contracts. The company headquarters is located at 3544 E. 17th St. #207, Idaho Falls, Idaho 83406 and was established in 2006. Valued Merchant Services is a registered ISO/MSP of Wells Fargo Bank, N.A. The company’s president is Chris Del Grande.

Values Merchant Services Products and Services

  • Debit and credit card processing
  • Electronic check conversion
  • Gift and loyalty programs
  • POS equipment
  • ATM placement
  • E-commerce solutions


  • Retail
  • Restaurant
  • E-commerce
  • Mobile

Sales & Marketing

Key Points - Sales & Marketing

Employs Independent Resellers Yes
Advertises Deceptive Rates No
Discloses All Important Terms Yes

Valued Merchant Services utilizes telemarketing and independent sales agents to market its services. Although these practices are usually tied to elevated complaint rates, Valued Merchant Services does not seem to be plagued by the usual problems associated with them. We were able to locate one complaint online describing a persistent and irritating series of telemarketing calls made by the company, but this complaint was responded to by a company representative in a proactive and professional manner.

Values Merchant Services Marketing Example


Costs & Contract

Key Points - Costs & Contract

Swiped Rate Variable
Keyed-in Rate Variable
Early Termination Fee $395 Plus
PCI Compliance Fee $120 Per Year
Equipment Lease Terms Variable

According to the standard merchant account program guide provided by the Valued Merchant Services website (available below), the company’s standard contract is an agreement with First Data for five years that includes a $395 early termination fee. Other fees include a one-time application fee of $199, an annual PCI Compliance fee of $120, and a $15 monthly minimum fee. In the event that a merchant is also signed up for an First Data Global Leasing equipment lease through the company, that lease is subject to a liquidated damages fee. The company’s use of independently contracted sales agents means that it is possible for contract terms to vary depending on the agent setting up the account, and some deviation from the standard contract is to be expected in nearly all cases depending on a merchant’s business type, size, and time in business.

Although these terms are much less competitive than industry averages, we are currently unable to locate any Valued Merchant Services reviews that complain about the company’s contract terms. It is possible that such complaints have instead been registered with the customer service department and online profiles of First Data, but we have seen no evidence of this. See the Valued Merchant Services Program Guide.


Complaints & Service

Key Points - Complaints & Service

Total Online Complaints <10
Live Customer Support Yes
Most Common Complaint N/A

A search of other consumer protection websites reveals that Valued Merchant Services is showing zero complaints accusing the company of being a ripoff or a scam. This absence of complaints suggests that Valued Merchant Services has a responsive and available customer service department, but it is also possible that the company’s clients are instead dealing with First Data customer support. Either way, the low complaint volume inclines us to award Valued Merchant Services an “A” in this category.



Key Points - BBB

Product & Service Complaints 1
Billing & Collection Complaints 1
Advertising & Sales Complaints 0
Guarantee & Warranty Complaints 0
Delivery Complaints 0

Note: We have adjusted this company’s BBB rating according to our own standards. To better understand why we adjust BBB ratings, please see our Rating Criteria.

Valued Merchant Services has been an accredited business of the Better Business Bureau since 2012 and presently holds an “A+” grade. Within the last three years, a total of two merchant complaints have been registered to its profile. One has been categorized under billing and collection and one under problems with products and services. One was successfully resolved, while the other either was resolved to the dissatisfaction of the merchant or did not receive a final response from the merchant. Since we believe that “A+” ratings should be reserved for companies with zero complaints, we have adjusted the BBB’s rating to an “A.”

Valued Merchant Services Logo

Values Merchant Services Bottom Line

Valued Merchant Services rates as an above average merchant account provider according to our rating system. The company is showing very few publicly listed complaints, but it appears to offer a long-term standard contract with high fees. Taking into account all available indicators, it seems to us that clients of Valued Merchant Services should expect average contract terms paired with better-than-average customer service.

Hi, I’m Phillip and I’m disgusted by the state of credit card processing in the U.S. and abroad. I believe that the industry has been overrun by people who engage in fraud and deception in order to steal money from hard working business owners. I’ve made it my mission to expose the companies and individuals who engage in predatory marketing, pricing, and contracts, or just provide terrible service. Along with uncovering the bad guys, I’ve also discovered the good guys who do stand out from the status quo. CPO is a website where you will find ratings and reviews of these companies along with advice on how to save money and which service providers consider. Together we can move the industry in a positive direction. If you would like to help support my work, please checkout “Fee Sweep” my eGuide to getting the lowest possible fees when accepting card payments. If you haven’t heard of “interchange” this advice will save you hundreds, even thousands, in processing fees.

Schedule a Consultation with Phillip

2 Reviews Leave Your Review Below

  1. They have probably the lowest rates in my area of central new york and their service is great. I would recommend them to all my fellow business associates without question. Joe

Leave a Review

Your email address will not be published. Required fields are marked *