Overview

iZettle (izettle.com) is a mobile credit card processing app and card reader compatible with the iPhone, iPad, and Android devices. As of this review, the service is only available to merchants in Finland, France, Sweden, Denmark, Norway, the UK, Germany, Spain, the Netherlands, Mexico, and Brazil but seems to be expanding quickly. iZettle’s service is similar to the popular U.S. equivalents GoPayment, Square, and Pay Anywhere, but with the exception that it is designed to accept chip-and-PIN (EMV) cards. Like its U.S. counterparts, iZettle opens up credit card acceptance to the individual and breaks down the typical barriers to entry seen with traditional merchant accounts. The signup process is quick and simple, and includes a card reader and free app for approved accounts. iZettle has no setup fees, no monthly fees, no PCI Compliance fees, and no service length requirement. Users only pay transaction fees on successful sales, which vary by method of transacting, business volume, and the country in which the user is registered. Jacob De Geer is listed as the founder and CEO of iZettle.

iZettle Video Introduction

iZettle Products and Services

  • Debit and credit card processing
  • Customizable product library
  • Digital receipts
  • Sales reporting
  • Multiple user support
  • POS equipment integration

Industries

  • Retail
  • Mobile
a

Sales & Marketing

Key Points - Sales & Marketing

Employs Independent Resellers No
Advertises Deceptive Rates No
Discloses All Important Terms Yes

iZettle appears to market itself primarily through its website and through traditional advertising. The company’s website provides most of the necessary information about the app in an easily navigated layout, and the pricing structure itself is effectively illustrated by a rate slider on the website’s pricing page. Merchants who are concerned about daily or weekly transaction limits can find them listed clearly here. iZettle does not appear to have a fraud prevention/fund withholding policy like those of Square or WePay and therefore seems to have avoided the attendant volume of merchant complaints filed against those companies. As of this update, we are unable to locate any negative iZettle reviews that mention an issue with the company’s advertising strategies.

iZettle Marketing Example

a

Costs & Contract

Key Points - Costs & Contract

Swiped Rate 1.50% – 2.75%
Keyed-in Rate £0.10 + 3.50%
Early Termination Fee None
PCI Compliance Fee None
Equipment Lease Terms None

iZettle’s recently revised rate structure is unique among mobile processors and is relatively easy to understand. Merchants who process £2,000 or less in a given month will pay a flat rate of 2.75% on all transactions processed through the iZettle card reader. For merchants doing more than £2,000 per month, the transaction rate drops according to a sliding scale, eventually bottoming out at a flat 1.50% for merchants doing £15,000 or more per month. iZettle initially processes all transactions at 2.75% and then returns the difference to qualifying business via an end-of-month cashback deposit. This progressive rate structure does not apply to keyed-in transactions, which are always £0.10 + 3.50%. The company’s card reader also comes at a one-time cost of £59. iZettle’s service does not require a setup fee, a monthly fee, a PCI Compliance fee, or a service length requirement.

It is worth noting that iZettle did not offer support for Visa cards for a brief span in 2012, but the company now accepts all card types once again. However, the transaction limits for Visa cards are more severe. Additionally, it appears that the company’s contract terms may differ depending on which country the merchant is operating in. Merchants are encouraged to read their agreements with iZettle carefully.

b

Complaints & Service

Key Points - Complaints & Service

Total Online Complaints 10+
Live Customer Support No
Most Common Complaint Fund Holds

At the time of this update, we are able to locate roughly 10 iZettle complaints on this and other consumer protection websites, and only one of these complaints accuses the company of possibly being a scam or a ripoff. The most common issue appears to be difficulty reaching the company’s customer support to resolve billing issues, as complainants report delayed or missing payments with no quick way to resolve the problem. This is likely a product of the fact that the company only offers support via email and appears to only respond to these emails during business hours. Some merchants also report sudden and unexplained cancellation of their accounts. While these complaints are troubling, the overall complaint volume is quite low for a rapidly growing company, so we are awarding iZettle an above average grade of “B” in this category.

sp

BBB

iZettle is a registered Payment Institution under the supervision of the Swedish Financial Supervisory Authority. The company’s headquarters is located in Stockholm, Sweden. There is no Better Business Bureau profile available for iZettle, and we will not factor the BBB into the company’s overall rating.

iZettle Logo

iZettle Bottom Line

iZettle rates as a reliable payment processing service according to our system. The company offers a progressive, transparent rate scale and hassle-free contract terms that are more competitive than those offered by its more established competitors. However, some online complaints indicate that iZettle’s customer support is not especially responsive or helpful. The company’s overall score is likely to improve or worsen depending on whether these customer support issues continue to be reported with regularity.

Phillip Parker is a former merchant services agent turned small business advocate and the author of "Fee Sweep," which teaches merchants how to dramatically lower their processing rates, eliminate junk fees, and avoid fine-print scams. He founded CardPaymentOptions.com to help merchants enact positive change in the credit card processing industry. Schedule a Consultation with Phillip

Schedule a Consultation with Phillip

13 Reviews Leave Your Review Below

  1. If you are based in UK and don’t want to wait one week or two for your money…avoid. They have a tendency to have issues with deposits and asking for a lot of bank statements…Call centre charge higher rate for calls and it’s based in Sweden. Email customer service is useless.

  2. My business has used Paypoint’s Virtual Terminal for over 4 years but it included a monthly fee and a 5% Fraud retention for 6 months. So iZettle looked a better product to reduce costs and improve cashflow. We, therefore, duly opened up business account with iZettle in November 2015 with our business bank account being verified at the time. Due to a lengthy commercial contract, however, we didn’t need to use iZettle until February 2016 whereby, after taking our first 3 payments successfully, we received an email from iZettle to say they were closing our account as it had been “highlighted” by Sweden’s Financial Supervisory Authority (which apparently regulates it?) hen we enquired why they gave the reason as “The iZettle account connected to this email does not comply with these restrictions and have been highlighted in an internal control” This was 2 days after they,happily, allowed us to purchase a second card reader? As they are refusing to explain why we aren’t compliant I have had to send iZettle a subject access request to find out the reason? As we are now using a UK based service without any problem, I have to recommend that businesses avoid iZettle as they have been a waste of time and unhelpful.


    Are you with iZettle? Learn how to resolve this complaint.

  3. Terrible service from iZettle – they are withholding more than £2k of mine without explanation, are demanding all kinds of info such as copies of invoices, their customer service line is useless, and it is not possible to speak to anyone from their security team. Avoid at all costs!


    Are you with iZettle? Learn how to resolve this complaint.

  4. Set up my Izettle account after been told everything was up and running only to be told after 2 days the account was being close for no reason. After 2 weeks still not seen my deposits in my account been chasing but seems they want to go around in circles until I get fed up and walk away.
    My advise is if you are thinking of signing up DON’T ….you have been warned.

  5. I ordered my iZettle card reader months ago and it as finally arrived. I followed all instructions to set up the account but was told account couldn’t be verified as the account name didn’t match my name or the name of my business. I sent them a copy of the bank statement (sensitive data blurred out) and they still said that the account couldn’t be verified. I have now changed the account details to a different bank account that is also in my name and they are again saying that the account cannot be verified and can I provide yet another bank statement to prove it is my account. Starting to think this is a money making scam!

  6. I am based in East Yorkshire and have two successful profitable businesses. It was suggested I zettle would be a great option for my sales team and so my office manager went about registering. We FAILED their criteria and have been asked to send ID and company registration papers. We have been in business for 6 years and have made a profit every year!!!!!

    JOKE!!!!

  7. have had 2 payments made one of them 6 weeks ago and still no money in account i have tried e mailing on numerous times but still nothing beginning to worry as to what is happening and of course no phone number to ring!!

  8. Hi,
    I signed up to iZettle last week as I wanted to try it out at a craft fair. It seemed to work fine, and I was pleased with the neatness of the whole thing.
    However, today, a week after signing up, they have told me there is a problem with my bank account and closed my iZettle account.
    They will not tell me what the problem is so I can’t even rectify the “problem”.
    I have had the same bank account with the same provider (Santander/Halifax as was) for 30 years and have never had a single problem before I signed up to iZettle, so I am less than impressed.
    Won’t be using them again and won’t be recommending them to the 200+ member of my craft fair circle of friends. Bad move there iZettle!

  9. Hi all,we have a izettle chip and pin reader and have only used it a few times and now izettle have stopped us using it and given us no reason other than refer to paragrath 26.i sent them a e-mail asking what the problem is and have not recived an e-mail back.they have taken my £50 and i cant use my machine.
    SO BE WARNED THEY MAY BE TAKING EVERYONE FOR A RIDE .I would be very interested if this has happend to anyone else so I can inform the office of fair trading.

  10. Izettle does not support Visa at the moment which I think is an unfortunate drawback. But apart from that the service and product is quite good. But if you are looking for another (better) Square-like option which can provide flexibility in the UK, mPowa is highly recommended.

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