iZettle Overview

A Growing International Credit Card Processor

iZettle is a mobile credit card processing app and card reader compatible with the iPhone, iPad, and Android devices. As of this review, the service is only available to merchants in Finland, France, Sweden, Italy, Denmark, Norway, the UK, Germany, Spain, the Netherlands, Mexico, and Brazil but seems to be expanding quickly. iZettle’s service is similar to the popular U.S. equivalents GoPayment, Square, and Pay Anywhere, but with the exception that it is designed to accept chip-and-PIN (EMV) cards. Like its U.S. counterparts, iZettle opens up credit card acceptance to the individual and breaks down the typical barriers to entry seen with traditional merchant accounts.

Acquired by PayPal

In September of 2018 PayPal announced the acquisition of iZettle for a sum of $2.2 billion. In June of 2019, the United Kingdom’s Competition and Markets Authority approved the purchase of the company, allowing PayPal to begin utilizing the platform’s infrastructure to better support in-store transactions.

iZettle Location and Ownership

Jacob De Geer is listed as the founder and CEO of iZettle, which is headquartered at Regeringsgatan 59, 111 56 Stockholm, Sweden.

iZettle Review Table of Contents

  • Costs & Contract: iZettle offers 3 different month-to-month plans with flat-rate pricing and no early termination fees.
  • Complaints & Service: iZettle has received more than 150 public complaints.
  • BBB Rating: The Better Business Bureau does not maintain a profile for iZettle at this time.
  • Sales & Marketing: iZettle does not employ independent sales agents and has not received any merchant complaints about its sales team.
  • Rates & Fees: How Merchants Avoid Fund Holds With iZettle

iZettle Video Introduction

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Products & Services Offered

  • Debit and credit card processing
  • Customizable product library
  • Digital receipts
  • Sales reporting
  • Multiple user support
  • POS equipment integration

Types of Businesses Served

  • Retail
  • Mobile
  • Restaurant
  • E-Commerce

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iZettle Rates, Fees, and Costs

Key Points

Card Transaction Rate 1.75%
E-Commerce Rate 2.5%
Hospitality Plan Rate 1.25%
Go Plus Plan Fee £29 Per Month
Pro For Hospitality Fee £39 Per Month
Early Termination Fee None
PCI Compliance Fee None
Card Reader Cost £29 Plus VAT

UK iZettle Pricing

iZettle’s recently revised rate structure is similar to other flat-rate processors. We will focus on the company’s UK pricing for this review, but its pricing structures in other countries are very similar. iZettle charges 1.75% per transaction through its card reader and 2.5% per email invoice. Its reader can be bought for a one-time cost of £29 plus VAT. The company’s “Go” plan is its basic package with no monthly fees, while its “Go Plus” costs £29 per month in exchange for sales reports, premium support, and a lifetime warranty for the card reader. Lastly, the Pro For Hospitality plan costs £39 per month, per iPad that processes payments through the company’s POS app iZettle Pro. This plan charged 1.25% per transaction, as opposed to the company’s typical flat-rate of 1.75% for other plans.

There are no other fees for iZettle’s services, but some additional one-time costs may apply if merchants wish to buy additional hardware. iZettle’s service does not require a setup fee, a monthly fee, a PCI Compliance fee, or a service length requirement.

Previous iZettle Price Structure

iZettle’s previous pricing is worth a mention just in case merchants come across outdated promotional materials. Prior to the company’s pricing revision, merchants who processed £2,000 or less in a given month would pay a flat rate of 2.75% on all transactions processed through the iZettle card reader. For merchants doing more than £2,000 per month, the transaction rate dropped according to a sliding scale, eventually bottoming out at a flat 1.00% for merchants processing £40,000 or more per month. iZettle initially processed all transactions at 2.75% and then returned the difference to qualifying business via an end-of-month cashback deposit. iZettle did not allow merchants to manually enter card data. The company’s card reader also came at a one-time cost of £59 plus VAT.

Terms May Vary By Country

It is worth noting that iZettle did not offer support for Visa cards for a brief span in 2012, but the company now accepts all card types once again. However, the transaction limits for Visa cards are more severe. Additionally, it appears that the company’s contract terms may differ depending on which country the merchant is operating in. Merchants are encouraged to read their agreements with iZettle carefully and to compare them to cheap merchant account providers.

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Response from iZettle

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iZettle Complaints & Customer Reviews

Key Points

Total Online Complaints 150+
Live Customer Support No
Most Common Complaint Fund Holds

Low Complaint Total

At the time of this update, we are able to locate more than 150 negative iZettle reviews on this and other consumer protection websites, and only a few of these complaints accuse the company of possibly being a scam or a ripoff. The most common issue appears to be difficulty reaching the company’s customer support to resolve billing issues, as complainants typically report delayed or missing payments with no quick way to resolve the problem. Some merchants also report sudden and unexplained cancellation of their accounts.

iZettle Lawsuits

We have not found any outstanding class-action lawsuits or FTC complaints filed against iZettle. Dissatisfied merchants who wish to pursue a non-litigious course of action against the company should consider reporting it to the relevant supervisory organizations.

iZettle Customer Support Options

These complaints are typical of mobile payments aggregators like Square and iZettle, but iZettle distinguishes itself by offering phone support during business hours. With the growing complaint total, we are awarding iZettle an average grade of “C” in this category, but its support options fall a bit short of top-rated payment processors for customer service.

Do you have a complaint or testimonial about iZettle? Make your voice heard before you go!

Response from iZettle

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iZettle BBB Rating Summary

iZettle is a registered Payment Institution under the supervision of the Swedish Financial Supervisory Authority. The company’s headquarters is located in Stockholm, Sweden. There is no Better Business Bureau profile available for iZettle, and we will not factor the BBB into the company’s overall rating.

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Response from iZettle

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Truth In Marketing & Advertising

Key Points

Employs Independent Resellers No
Advertises Deceptive Rates No
Discloses All Important Terms Yes

Transparent Advertising and Pricing

iZettle appears to market itself primarily through its website and through traditional advertising. The company’s website provides most of the necessary information about the app in an easily navigated layout, and the pricing structure itself is clearly listed on the website’s pricing page. Merchants who are concerned about daily or weekly transaction limits can find them listed here. iZettle does not appear to have a vaguely defined fraud prevention/fund withholding policy like those of Square or WePay, but it nevertheless has started to accumulate merchant complaints related to fund holds. As of this update, however, we are unable to locate any iZettle complaints that mention an issue with the company’s advertising strategies.

Signing Up For Service

The signup process is quick and simple, and includes a card reader and free app for approved accounts. iZettle has no setup fees, no monthly fees, no PCI Compliance fees, and no service length requirement. Users only pay transaction fees on successful sales, which vary by method of transacting, business volume, and the country in which the user is registered.

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Response from iZettle

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iZettle Marketing Example

iZettle Logo

Our Opinion of iZettle

A Top Choice For International Merchants

iZettle rates as a reliable payment processing service according to our system. The company offers a transparent rate structure and hassle-free contract terms that are more competitive than those offered by its more established competitors. However, some online complaints indicate that iZettle’s customer support is not especially responsive or helpful. The company’s overall score is likely to improve or worsen depending on whether these customer support issues continue to be reported with regularity. For now, merchants in Sweden, Italy, Finland, the UK, France, Denmark, Norway, Germany, Brazil, the Netherlands, Mexico, and Spain should consider iZettle to be a worthy choice of merchant services provider.

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Why I'm Qualified to Write About Credit Card Processing and Merchant Account Services

I'm a former credit card processing sales director who left the industry because I didn't like how it takes advantage of small business owners. It feeds like a leech on businesses and thrives by imposing fees that are nearly impossible to comprehend. Seeing a need for change, I left and built this website help business owners better understand the industry, research merchant services providers, and get refunds of excessive merchant account fees. My experience of working "behind the curtain" in the industry, and using that knowledge for good, has resulted in millions of dollars returned to hard-working small business owners as well as enterprise-level companies.

From the time that I starting working in the merchant services industry to when I left to create this website, I've been on the pulse of payments for nearly 15 years. It didn't seem fair to keep this "insider" knowledge to myself. To lift the fog, I've reviewed hundreds of companies, read thousands of user reviews, and learned the pricing tricks of every provider. If you have questions about credit card processing, you can find the answers on this website.

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20 Reviews Leave Your Review for iZettle Below

  1. I am a UK independent cabi stylist. This is the biggest brand without a shop in the US.
    I chose iZettle as I wanted to be able to handle payments remotely as well as face to face. A few after setting up the account and sending out emails with payment links to customers, on 7th May I received an email saying they were suspending my remote payments but no reason was given. I have now called ‘support’ three times and emailed twice but there has still been no response.

    This post will help: Best UK Mobile Payment Processing Apps


  2. Mohammad says:

    Never buy iZettle, and don’t use them, this is a con, unprofessional company, they suspended my account for nothing, and not paying my £2500.00 so I called several times, e-mails to the security time to let me know why are they suspended my account but no reply and I’m still waiting, if you complain or call customer service, they don’t know how to dealing with customer, they say someone will call you back, but it been over 1 month and I’m still waiting for call back. So people STAY AWAY FROM THIS COMPANY THEY JUST USING YOUR MONEY, I’m getting my legal time involve and see what I could do.

  3. Izettle refused to refund my money back when my account was hacked and they changed my bank account details to someone else’s and I lost all my money. They provide NO insurance for frauds.

  4. Attention if you are considering working with Izettle, they provide no insurance if your money gets lost! Their security is outdated and it is very easy for anyone to change your bank account details to theirs and simply you will loose your money. Izettle as per their terms and conditions refuse any responsibility and therefore any refund. It happened to me. Devastating

  5. Salma says:

    Izettle are holding on to my £1725.They said they are holding it for precautionary measures.But when I ask how long for ,they do not respond,they have closed my account and holding on to my customers money and sitting on it.Must be a scam

  6. Geek Street says:

    Based upon Initial TWO telephone calls to the UK team – Shocking
    I am looking for a cost effective way of taking credit card payments whilst mobile & it seems iZettle is the most cost effective, HOWEVER Telephone “Lack of” Support sucks, I have never come across such rude obnoxious representatives as I have with these idiots.

    I have never had a supplier where the motto is “stuff the customer, its our way or go elsewhere” rings out so strongly, I am sure all the a-holes who can’t get a job anywhere else ends up here.

    2 small issues & questions really seemed to put their noses out of joint & annoy them is nothing short of stupid.

    I will try them BUT I may have to find another way of taking payments that IS NOT iZettle OR Paypal who are just as criminal.

    Be warned if you want to talk to them, you’ll be on hold and then you’ll have the pleasure of annoying them by daring to call customer services!!

  7. John says:

    iZettle are an absolute con, they froze my account within a couple of days of it opening. My complaint was blanked as were my demands for a refund on the card reader. Time the Police took interest I think.

  8. Anna Nat Kowalska says:

    If you are based in UK and don’t want to wait one week or two for your money…avoid. They have a tendency to have issues with deposits and asking for a lot of bank statements…Call centre charge higher rate for calls and it’s based in Sweden. Email customer service is useless.

  9. Steve Evans says:

    My business has used Paypoint’s Virtual Terminal for over 4 years but it included a monthly fee and a 5% Fraud retention for 6 months. So iZettle looked a better product to reduce costs and improve cashflow. We, therefore, duly opened up business account with iZettle in November 2015 with our business bank account being verified at the time. Due to a lengthy commercial contract, however, we didn’t need to use iZettle until February 2016 whereby, after taking our first 3 payments successfully, we received an email from iZettle to say they were closing our account as it had been “highlighted” by Sweden’s Financial Supervisory Authority (which apparently regulates it?) hen we enquired why they gave the reason as “The iZettle account connected to this email does not comply with these restrictions and have been highlighted in an internal control” This was 2 days after they,happily, allowed us to purchase a second card reader? As they are refusing to explain why we aren’t compliant I have had to send iZettle a subject access request to find out the reason? As we are now using a UK based service without any problem, I have to recommend that businesses avoid iZettle as they have been a waste of time and unhelpful.

    Are you with iZettle? Learn how to resolve this complaint.

  10. Mary says:

    Terrible service from iZettle – they are withholding more than £2k of mine without explanation, are demanding all kinds of info such as copies of invoices, their customer service line is useless, and it is not possible to speak to anyone from their security team. Avoid at all costs!

    Are you with iZettle? Learn how to resolve this complaint.

  11. Robert says:

    Customer service is very poor ! emails not returned and very unhelpful call centre staff!!!

  12. Steve Clark says:

    Set up my Izettle account after been told everything was up and running only to be told after 2 days the account was being close for no reason. After 2 weeks still not seen my deposits in my account been chasing but seems they want to go around in circles until I get fed up and walk away.
    My advise is if you are thinking of signing up DON’T ….you have been warned.

  13. I ordered my iZettle card reader months ago and it as finally arrived. I followed all instructions to set up the account but was told account couldn’t be verified as the account name didn’t match my name or the name of my business. I sent them a copy of the bank statement (sensitive data blurred out) and they still said that the account couldn’t be verified. I have now changed the account details to a different bank account that is also in my name and they are again saying that the account cannot be verified and can I provide yet another bank statement to prove it is my account. Starting to think this is a money making scam!

  14. mike hall says:

    I am based in East Yorkshire and have two successful profitable businesses. It was suggested I zettle would be a great option for my sales team and so my office manager went about registering. We FAILED their criteria and have been asked to send ID and company registration papers. We have been in business for 6 years and have made a profit every year!!!!!


  15. have had 2 payments made one of them 6 weeks ago and still no money in account i have tried e mailing on numerous times but still nothing beginning to worry as to what is happening and of course no phone number to ring!!

  16. Peter says:

    I signed up to iZettle last week as I wanted to try it out at a craft fair. It seemed to work fine, and I was pleased with the neatness of the whole thing.
    However, today, a week after signing up, they have told me there is a problem with my bank account and closed my iZettle account.
    They will not tell me what the problem is so I can’t even rectify the “problem”.
    I have had the same bank account with the same provider (Santander/Halifax as was) for 30 years and have never had a single problem before I signed up to iZettle, so I am less than impressed.
    Won’t be using them again and won’t be recommending them to the 200+ member of my craft fair circle of friends. Bad move there iZettle!

  17. andrew thompson says:

    Hi all,we have a izettle chip and pin reader and have only used it a few times and now izettle have stopped us using it and given us no reason other than refer to paragrath 26.i sent them a e-mail asking what the problem is and have not recived an e-mail back.they have taken my £50 and i cant use my machine.
    SO BE WARNED THEY MAY BE TAKING EVERYONE FOR A RIDE .I would be very interested if this has happend to anyone else so I can inform the office of fair trading.

    1. Phillip Parker says:

      This should answer your question: iZettle Creates Visa Workaround

  18. Ryan Harding says:

    Izettle does not support Visa at the moment which I think is an unfortunate drawback. But apart from that the service and product is quite good. But if you are looking for another (better) Square-like option which can provide flexibility in the UK, mPowa is highly recommended.

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