|Sales & Marketing|
|Costs & Contract|
|Complaints & Service|
SumUp (sumup.co.uk) is European mobile credit card processing application for iPhone and Android users that launched in mid-2012. The service is similar to its U.S. predecessors like Square and GoPayment, and includes a card reader for £59, a phone app, account setup, and a flat processing fee of 1.95% for all card types and transactions with no additional fees. Currently, SumUp is available in Ireland, the United Kingdom, Germany, Russia, Italy, Spain, Poland, Switzerland, Portugal, France, Brazil, the Netherlands, and Austria. The company can be seen as a direct competitor to mPowa and iZettle, two other similar services that entered the European market around the same time as SumUp. Daniel Klein is listed as the CEO of SumUp.
|SumUp Products and Services||Industries Served|
Related: Best Card Processing Apps for iPhone
|Key Points – Sales & Marketing|
|Uses independent resellers?||No|
|Promotes deceptive rate quotes?||No|
|Discloses all important terms?||Yes|
SumUp appears to primarily market its services through its website and traditional advertising. The company’s website advertises very simple pricing of 1.95% on all transactions, and this rate does not appear to be contested by merchants. We were able to locate one SumUp review in which the merchant felt they had been misled as to what kind of card reader they would receive, but this appears to have been a shipping error rather than false advertisement. The company does not seem to engage in deceptive advertising strategies in its official materials.
SumUp Marketing Example
|Key Points – Costs & Contract|
|PCI compliance fee:||None|
SumUp appears to offer a very transparent pricing model of 1.95% on all transactions in addition to £19.95 up front for the card reader. The company’s terms and conditions state that merchants may cancel service at any time, and they also outline the company’s cash reserve policy. Under this policy, the company may withhold portions of payments in order to establish a reserve account as a fraud prevention measure. This policy is similar to those used by other mobile/smartphone processors and does not appear to be a major source of merchant complaints. Generally speaking, the company’s contract terms do not appear to frustrate its merchants.
|Key Points – Complaints & Service|
|Live customer support:||No|
|Most common complaint:||N/A|
We are currently able to locate a total of eight SumUp complaints, none of which allege that the company is a ripoff or a scam. Common issues for merchants include the app’s complicated process for swiping Visa cards (a protocol imposed by Visa Europe) and withholding/late delivery of funds. A SumUp representative has responded to most of these complaints by stating that company is working to improve its lengthy Visa payment process, which requires customers to receive a text message and then click a hyperlink in the message to enter their payment information. Additionally, the complaints about late payment or withholding of funds appear to be either related to confusion about the company’s cash reserve policy or simply the product of isolated billing mishaps. Much like Square, SumUp primarily offers customer support via email and social networks, which could cause problems for some merchants. In general, though, SumUp does not appear to be plagued by the issues with customer service that trouble some of its competitors. If you have any experience with SumUp’s customer support and risk policies, please share it in the comment section below this review.
Related: Best Mobile Processing Apps Overall
SumUp is based in the UK and is therefore not subject to review by the BBB. We will not factor a BBB rating into this review.
This review was originally published on 10/31/12 and was last updated on 4/9/15.
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