Owned By First Data
BluePay Processing (bluepay.com), sometimes misspelled as “Blue Pay,” is a mid-size credit card processor and merchant account provider headquartered in Naperville, Illinois. First Data acquired the company in December 2017. BluePay owns a handful of subsidiaries, including Security Card Services and VersaPay.
BluePay Headquarters and Ownership
BluePay is a registered ISO/MSP with Wells Fargo, N.A., Concord, California. Founded in 2002, the company has offices in Chicago, New York, Maryland, and Ontario but lists its corporate headquarters as 184 Shuman Blvd #350, Naperville, Illinois 60563. Bala Janakiraman is listed as the CEO of BluePay.
BluePay Review Table of Contents
- Costs & Contract: BluePay offers a three-year contract with an early termination fee of $295.
- Complaints & Service: BluePay has received more than 35 public complaints.
- BBB Rating: BluePay has an “F” rating with the Better Business Bureau and has received 14 complaints in the past three years.
- Sales & Marketing: BluePay appears to hire independent sales representatives and has received a low-to-moderate number of complaints about its sales team.
- Rates & Fees: How Merchants Got The Best Rates With BluePay
BluePay Statement Analyzer
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Types of Businesses Served
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BluePay Rates, Fees, and Costs
|Swiped Rate||2.39% + $0.25|
|Keyed-in Rate||2.99% + $0.20|
|Early Termination Fee||$295|
|PCI Compliance Fee||$99|
|Equipment Lease Terms||Undisclosed|
This is a category that causes BluePay’s rating to fall slightly below average. The processor’s standard merchant account contract (available in part below) is a three-year service agreement with a successive one-year automatic renewal clause. In the event of a service cancellation while under contract, a merchant may be subject to a $295 cancellation fee that is automatically withdrawn from the merchant’s attached checking account. Though the company does not explicitly list rates on its website or program guide, merchant reviews reflect a swipe rate of 2.39% plus $0.25 and 2.99% plus $0.20 for keyed-in transactions.
Other Important Fees
BluePay’s website also fails to mention an annual PCI Compliance fee of $99 or a $15 monthly statement fee among various other intermittent and smaller fees that have been reported in complaints. In some cases, the company may offer interchange-plus pricing to merchants who request it, but BluePay does not openly promote it as a merchant account pricing option. Overall, BluePay’s contract terms are not competitive with the cheapest merchant accounts available. See the BluePay Program Guide.Are you happy with your BluePay fees? Tell us about them before your go!
BluePay Complaints & Customer Reviews
|Total Online Complaints||35+|
|Live Customer Support||Yes|
|Most Common Complaint||Hidden Fees|
Hidden Fee Complaints
There are over 45 negative BluePay reviews filed online, which is a low-to-moderate total for the company’s size and time in business. The majority of the complaints relate to “hidden fees” or unexpected costs that were not revealed during the sales process. Many of those same merchants also complained about being surprised by the $295 early cancellation fee.
Fund Hold Issues
Several recent complaints report that BluePay placed holds on a merchants funds in the from of a cash reserve or security hold. In one case, BluePay responded, stating that the merchant had misrepresented his business type. Generally speaking, holds of these types are not an issue for merchants with U.S.-based businesses and low chargeback rates, so we are inclined to believe that BluePay acted in accordance with standard industry practices in this case. Merchants operating in high risk industries, however, should consider opting for a top-rated high risk merchant account to ensure their needs are met.
Bluepay Services Lawsuits
We have not found any outstanding class-action lawsuits or FTC complaints filed against Bluepay. Dissatisfied merchants who wish to pursue a non-litigious course of action against the company should consider reporting it to the relevant supervisory organizations.
BluePay Customer Support Options
BluePay offers phone, chat, and e-mail support to all of its merchants, but it is unclear whether these lines are serviced by First Data or by BluePay’s independent customer service team. We are awarding the company a “B” in this category but do not consider BluePay to be one of the best customer service payment processors.
BluePay BBB Rating Summary
Key Points - BBB
|Product & Service Complaints||10|
|Billing & Collection Complaints||3|
|Advertising & Sales Complaints||1|
|Guarantee & Warranty Complaints||0|
Note: We have adjusted this company’s BBB rating according to our own standards. To better understand why we adjust BBB ratings, please see our Rating Criteria.
BBB Accreditation Revoked
On November 228, 2018, Bluepay’s BBB accreditation was revoked. It’s profile is prefaced with a notice explaining the reasons behind the revocation:
On 11/28/2018 this business’s accreditation in the BBB was revoked by the BBB’s Board of Directors due to its failure to adhere to the BBB requirement that Accredited Businesses meet and abide by the following standards:
6. Address marketplace disputes quickly, professionally, and in good faith.
6A. Promptly respond to all complaints forwarded by BBB by:
Resolving the complaint directly with the complainant and notifying BBB, or
Providing BBB with a response that BBB determines:
addresses all of the issues raised by the complainant,
includes appropriate evidence and documents supporting the business’ position, and
explains why any relief sought by the complainant cannot or should not be granted.
Despite being notified of the BBB of its accreditation being revoked, Bluepay still uses the bureau’s logo on its website:
Misuse of BBB Name and/or Logo
On 1/3/19 and 1/11/19, the Better Business Bureau Serving Chicago and Northern Illinois sent written notices to BluePay Processing, Inc., requesting that the business immediately cease claiming or implying in any way that it is an Accredited Business by removing the BBB Torch logo from its website, but has yet to reply or remove the logo.
This use of BBB trademarks constitutes trademark infringement and is a violation of trademark rights of the Council of Better Business Bureaus, Inc. The mark may only be used in limited ways by authorized users that have entered into a licensing agreement with the BBB and may not be used in any manner that conveys sponsorship or approval.
At the time of this review, BluePay has a Better Business Bureau rating of an “F” with 14 complaints filed in the last 36 months. Of the total BluePay complaints, 3 are regarding billing and collection issues, 10 are related to product or service problems, and 1 had to do with advertising or sales issues. BluePay has not resolved any of the complaints to the merchants’ satisfaction, two complaints received no response from the company at all.
What Merchants Say
In addition to the 14 complaints filed with the BBB, Bluepay has received 8 informal reviews on its profile, all of which are negative in tone. One review describes frustration with being billed after closing their account:
I was a customer of BluePay and cancelled my account in June. They continued to bill me for 6 months and even after I called to complain. When I asked for them to also refund fees associated with overdraft fees was told that I had responsibilities for my own account. I have tried to call and speak to a manager and have not been transferred to one nor can I leave a message. As of today still have not received my refund. I would give zero stars but had to choose at least one.
Merchants stuck in a similar situation can benefit from understanding how to cancel their accounts without having paying unnecessary fees.
An “F” Rating
Based on Bluepay’s complaint count, resolution ratio, size, revoked accreditation, and deceptive use of its standing with the BBB we are adjusting the BBB‘s rating to an “F” for the purposes of this review.
Truth In Marketing & Advertising
|Employs Independent Resellers||Yes|
|Advertises Deceptive Rates||Yes|
|Discloses All Important Terms||No|
Multi-Faceted Sales Approach
BluePay appears to rely heavily on independent sales agents, telemarketing, partnerships, online marketing, and an inside sales staff to market its services. Since BluePay keeps the majority of its sales staff in-house, it helps the company maintain a higher level of quality control of the sales process. However, based on merchant feedback, BluePay’s sales team appears to be falling a little short in always openly revealing all of the company’s costs and terms. There are numerous merchant complaints on this site and elsewhere that mention nondisclosure of rates and fees by the company’s agents. If you are concerned that BluePay is overcharging you, we advise seeking a third-party statement audit to eliminate hidden fees.
Teaser Rate Quote
BluePay currently promotes rates “as low as 0.95%” on its website. This rate could set unrealistic expectations for credit card processing costs because merchants will likely only see a small fraction of their transactions process at such a low discount rate. Additionally, it’s unlikely that most merchants will actually get the rates that BluePay displays on its website as evidenced by a previously posted disclaimer that said the company’s rates are really “based on volume, average ticket and the types of credit card your customers pay with.”
We have also located BluePay advertisements elsewhere on the internet (shown on the left) that advertise rates “as low as 0.05%.” These rates are clearly “teaser” rates and are not an accurate reflection of the average cost per transaction for most BluePay merchants. As with the examples on the company’s website, these quotes may give merchants an unrealistic expectation of the rates they will pay and are therefore deceptive in our view.
BluePay Marketing Example
About Phillip Parker
Thank you for reading my review. I hope that it has helped you with your research.
I'm a former credit card processing sales director who left the industry to start my own a small business. From the time that I starting working in the merchant services industry to when I left to write about it, I've been on the pulse of payments for nearly 15 years. It didn't seem fair to keep this insider knowledge to myself, so decided to build this website to help you research which providers to use and how to save money on rates and fees. I've reviewed hundreds of companies, read thousands of user reviews, and learned the pricing tricks of every provider. If you have questions about credit card processing, you can find the answers here. Simply scroll to the top of the page to find the search bar. You can also message me if you need any guidance.
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