Bluefin Payment Systems
Bluefin Payment Systems Overview
Bluefin Payment Systems (bluefin.com) is a merchant account provider headquartered in Atlanta, Georgia. The company was launched in 2007 and formerly operated under the name Capital Payments, but has grown rapidly under its new Bluefin name since mid-2012. Bluefin offers online payment gateways, debit and credit card processing, recurring billing services, PCI compliance, payment security, and ACH processing to merchants across North America. The company also offers a proprietary payment gateway called PayConex. Bluefin Payment Systems is a registered ISO/MSP of Deutsche Bank AG in New York and Wells Fargo Bank, N.A., in Walnut Creek, California.
Bluefin Payment Systems Sales & Marketing Tactics | A
Bluefin’s website is easy to navigate and generally much more informative than the average industry website. The company markets its proprietary PayConex gateway and clearly explains the terms of PCI compliance, which it offers to its clients for free. Bluefin does not appear to use independent sales agents or practice deceptive marketing strategies.
Bluefin Payment Systems Costs & Contract Terms | A
Bluefin doesn’t appear to have any publicly listed complaints about its contract terms, but we were able to locate one complaint filed under the Capital Payments name regarding unauthorized fees. Since it has been some time since Capital Payments completed its rebranding, this older complaint will not negatively impact Bluefin’s score in this category. Given the absence of complaints about this company, Bluefin will be awarded an “A” rating. If you have any experience doing business with Bluefin, please leave a comment below this article.
Bluefin Payment Systems Complaints & Service | A
Bluefin’s website does not appear to offer a direct customer support line, instead providing an email template and an 800 number for general inquiries. Although there are no complaints explicitly about Bluefin’s customer service on consumer protection sites or the BBB, we did receive one report of poor customer service in the comments section of the Capital Payments review on this website in the last six year. Because the author of the comment declined to elaborate after we responded to his complaint, we will not penalize Bluefin too harshly in this category.
Bluefin Payment Systems BBB Rating | A
The Better Business Bureau (BBB) report for Bluefin appears to be filed under a different address than the company’s Atlanta, Georgia, headquarters. The BBB awards Bluefin BBB accreditation and an “A” rating for its Melville, New York, location, citing three complaints filed in the last 36 months. Two of these complaints were related to the product or service, and one of them had to do with advertising or sales issues. Only one was resolved to the merchant’s satisfaction. For a rapidly growing business with no other complaints listed publicly on the internet, we agree with the BBB’s rating in this case.
Bluefin Payment Systems appears to have carried over a low complaints record from its time as Capital Payments. The company’s straightforward website and lack of publicly listed complaints resulted in a high grade. As always, merchants are encouraged to describe any experiences they may have had with Bluefin in the comments section below.
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