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Easy Pay Direct Review

Phillip Parker

I built this website to expose unethical credit card processors who charge excessive fees and trap unsuspecting people into absurd contracts. I support it by teaching business owners how to stop wasting money on processing fees. Contact me if you would like help permanently cutting your fees.

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Easy Pay Direct Overview

Easy Pay Direct Logo
5/5

Industries Served

  • Retail
  • Mobile
  • E-commerce
  • High risk
  • Offshore

Products & Services Offered

5/5
Easy Pay Direct Logo

Industries Served

  • Retail
  • Mobile
  • E-commerce
  • High risk
  • Offshore

Products & Services Offered

*Earning your trust is our highest priority. We live by the same values we expect to see from the companies we review: Honesty, transparency and respect. With this in mind we wish to inform you that we may in some cases, but not all, receive referral income if you choose a provider that we recommend. This income does not influence our strict editorial standards or our recommendations. Our mission is to provide you with the best information regardless of generating income.

High Risk Specialists

Easy Pay Direct is a merchant account provider headquartered in Austin, Texas. The company primarily functions as an online payment gateway provider that matches standard and high-risk merchants with credit card processors that most closely fit their needs. A company representative has stated that Easy Pay Direct is partnered with Electronic Payments Inc. (EPI), PowerPay, and various offshore providers for its back end processing.

Location and Ownership

Easy Pay Direct was founded in 2000, and the company’s founder and CEO is Brad Weimert. Easy Pay Direct is headquartered at 2028 E Ben White Blvd, Ste 240-2006, Austin, TX 78741, and the company’s website does not list an acquiring bank at this time.

Easy Pay Direct Review Table of Contents

  • Costs & Contract: Easy Pay Direct offers variable contract terms that depend on each merchant’s size and business type.
  • Complaints & Service: Easy Pay Direct has received fewer than 10 public complaints.
  • BBB Rating: Easy Pay Direct has an “A+” rating with the Better Business Bureau and has received 0 complaints and 2 reviews in the past 3 years.
  • Sales & Marketing: Easy Pay Direct does not hire independent sales agents and has not received any complaints about its sales practices.
  • Rates & Fees: How Merchants Got The Best Rates With Easy Pay Direct

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Easy Pay Direct Rates, Fees, and Costs

Variable Contract Terms

A company representative has stated that Easy Pay Direct provides services through Electronic Payments Inc., PowerPay, and various offshore providers. The terms of its agreements (including PCI Compliance fees, monthly fees, and rate structures) will therefore vary greatly from merchant to merchant. Although the company usually offers a standard service length of three years, the same representative stated that Easy Pay Direct almost always charges no early termination fee, which minimizes the impact of a long-term agreement. The only case in which the company might charge an early termination fee is when it places a merchant with an offshore provider.

Tiered Pricing

At the time this update, the Easy Pay Direct website lists a setup fee of $99, a monthly fee of $24.95, a swiped rate of 1.59% plus $0.17, a keyed-in rate of 2.39% plus $0.29, and an ACH rate of 1.6% plus $0.29 per transaction. Although we believe that interchange-plus pricing is more favorable to merchants than tiered pricing, there are no Easy Pay Direct complaints in which customers state that they feel deceived by its tiered pricing plan. In light of this information, we are awarding the company an “A” in this category for the time being, but Easy Pay Direct is not considered to be a provider of the cheapest merchant accounts.

Virtual Terminal and Payment Gateway Pricing

In addition to its storefront payment processing services, Easy Pay Direct also dedicates a portion of its website that advertises its virtual terminal and payment gateway services. However, pricing on either of those services is not disclosed. Additional rates and fees, including gateway fees, technical support fees, batch fees, and additional transaction rates typically apply to these e-commerce services.

CBD Merchant Account Pricing

Easy Pay Direct also serves CBD, hemp, and other cannabis merchants with credit card processing services. However, rates for these accounts are different than those set for other merchant accounts. CBD merchants in the US are charged a monthly fee of $29.99 and a flat rate of 4.99% plus $0.29 per transaction. Canadian merchants are also charged a monthly fee of $29.99 but a lower rate of 3.95% plus $0.29 per transaction. Easy Pay Direct offers lower pricing to merchants based on transaction volume. The company also provides gateway services for these accounts.

 

Easy Pay Direct Rates, Fees, and Costs

Key Points

Swiped Rate
1.59% + $0.17
Keyed-in Rate
2.39% + $0.29
Virtual Terminal Rate
1.00% - 4.99%
Payment Gateway Fee
Undisclosed
CBD Account Rate (US)
4.99% + $0.29
CBD Account Rate (Canada)
3.95% + $0.29
ACH Rate
1.60% + $0.29
Setup Fee
$99
Monthly Fee
$24.95
Monthly Fee (CBD Accounts)
$29.99
Early Termination Fee
$0 (domestic accounts)
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Easy Pay Direct Complaints & Customer Reviews

Clean Complaint Record

We are currently unable to locate any Easy Pay Direct negative reviews that accuse the company of being a ripoff or a scam. Although it does resell the services of several payment processors, Easy Pay Direct models itself as more of an online gateway provider than an ISO. As a result, the company likely will not receive many of the complaints that arise from the services offered by its processors and cannot qualify as a top-rated processor for customer service.

Easy Pay Direct Lawsuits

We have not found any outstanding class-action lawsuits or FTC complaints filed against Easy Pay Direct. Dissatisfied merchants who wish to pursue a non-litigious course of action against the company should consider reporting it to the relevant supervisory organizations.

Easy Pay Direct Support Options

Easy Pay Direct offers in-house support for all accounts, and the company’s monthly statements also provide contact information for the merchant’s actual payment processor. This seems to be a functional support system, as merchants are not posting Easy Pay Direct complaints in public forums. In the absence of any complaints, we are awarding the company an “A” rating in this category.

Easy Pay Direct Complaints & Customer Reviews

Key Points

Total Online Complaints

<10

Live Customer Support

Yes

Most Common Complaint

N/A

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Easy Pay Direct BBB Rating Summary

Note: We have adjusted this company’s BBB rating according to our own standards. To better understand why we adjust BBB ratings, please see our Rating Criteria.

0 Complaints

Easy Pay Direct currently has an “A+” rating with the Better Business Bureau but is no longer an accredited business as it had been since January of 2015 at the time of our last review. Easy Pay Direct has not accumulated any complaints on its BBB profile. In general, merchants should be aware that there is reason to be skeptical of the BBB’s reviews.

What Merchants Say

Easy Pay Direct has received 2 reviews through the BBB. 1 review was positive while the other was negative. The most recent review was left by a merchant accusing the company of continuing to bill them after their account had been canceled:

Customer communication practices are deceptive and abusive. Refused to stop billing on cancelled accounts. No one answers the 1-800 number and you get different people on email who give you the run around. Their processing service paired us up with poor vendors and Easy Pay is simply a broker in the middle. They continue to bill us post cancellation and will not stop. Run for the hills.

Merchants in this situation should understand how to cancel their account without paying a fee.

An “A” Performance Overall

In light of the company’s clean complaint record and time in business, we agree with the BBB’s rating at this time.

Easy Pay Direct BBB Rating Summary

Key Points

Product & Service Complaints

0

Billing & Collection Complaints

0

Advertising & Sales Complaints

0

Guarantee & Warranty Complaints

0

Delivery Complaints

0

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Truth In Marketing & Advertising

Mixed Approach

Easy Pay Direct primarily utilizes a combination of an affiliate program, strategic partnerships, and in-house sales agents to market its services. The company does not employ independent sales staff, and there are no negative Easy Pay Direct reviews that mention the company’s sales team.

Services for CBD and Hemp Merchants

According to the company’s website, Easy Pay Direct also specializes in proving merchant accounts to CBD and hemp companies doing business in the US and Canada. The company prides itself on serving these types of merchants since 2010. Businesses in the US are required to fulfill a monthly minimum of $100,000 in transactions, though no minimum is set for Canadian companies. The company advertises approvals for these types of accounts within 48 hours with processing of deposits withing 24-48 hours.

No Deceptive Advertising

At the time this review, the Easy Pay Direct website lists some rate quotes and a satisfaction guarantee that suggest both transparency and flexibility. However, If you suspect that Easy Pay Direct is charging you undisclosed fees, we recommend seeking a third-party statement audit to find and eliminate hidden fees. For now, we have awarded the company an “A” in this category.

Sales & Marketing Example

Truth In Marketing & Advertising

Key Points

Employs Independent Resellers

No

Advertises Deceptive Rates

No

Discloses All Important Terms

No

Our Opinion Of Easy Pay Direct

Easy Pay Direct Logo

A Solid Choice for Most Businesses

Easy Pay Direct rates as a reliable merchant services provider according to our criteria. The company resells the services of multiple processors, so its contract terms are likely to vary significantly from merchant to merchant. Easy Pay Direct is showing zero complaints across all consumer protection websites, a sterling record that has been in place since we first reviewed the company. Merchants are still advised to compare Easy Pay Direct’s terms to those of top-rated providers.

Phillip Parker - Creator of CardPaymentOptions.com
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Why I'm Qualified to Write About Credit Card Processing

I’m a small business owner who previously worked in the credit card processing industry. I started this blog in 2009 to help other business owners by exposing credit card processors that engage in unethical marketing, rate and fee trickery, and fine-print-contract schemes. Over the last decade, I’ve reviewed hundreds of merchant services providers which has helped to educate over 5 million businesses on the nuances of credit and debit card acceptance. I’ve appeared in the New York Times, Los Angeles Times, Inc. Magazine and a host of other publications to offer insight on the subject of card acceptance. 

We offer merchant account and credit card processing consultation for the following needs:
  • Selecting the right credit card processing services for your business.
  • Reducing credit card processing fees with your current merchant account provider.
  • Negotiating credit card processing fees when changing merchant accounts.
  • Strategies for reducing and recovering funding holds and chargebacks.
If your business processes over $20,000 per month, on average, in credit and debit card transactions, schedule a free introduction call by filling out the form below:

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Leave Your Review For Easy Pay Direct

2 Responses

  1. Where do I begin. They set me up and charges me fees to process, I never had a single charge back in the whole 3 months I processed, then I received a letter stating i only had 30 more days to process. They wasted my time and took fees galore then after my processor was closed they still still took gateway fees. So I asked for a refund and was told management declined to refund a whole 10.00 !!!! Its not about the money its about the time you have wasted of mine so in return I will waste some more time and in return your gonna lose potential customers. Charging a one time for 3 months of service is also a scam!!!

    This post will help: Best High Risk Merchant Account Providers

    -Phillip

    Reply

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