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Easy Pay Direct Review

Phillip Parker

I was tired of watching unethical merchant services companies take advantage of unsuspecting business owners, so I built this website and wrote hundreds of reviews to expose their shady business practices. I've since appeared in INC Magazine, The Atlantic, The Los Angeles Times, Detroit Free Press, Computer World Magazine, and several others. Contact me if you want help getting their hands out of your pockets.

 

 

Easy Pay Direct Overview

Rating

5/5
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Website
(888) 316-7549

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High Risk Specialists

Easy Pay Direct is a merchant account provider headquartered in Austin, Texas. The company primarily functions as an online payment gateway provider that matches standard and high-risk merchants with credit card processors that most closely fit their needs. A company representative has stated that Easy Pay Direct is partnered with Electronic Payments Inc. (EPI), PowerPay, and various offshore providers for its back end processing.

Location and Ownership

Easy Pay Direct was founded in 2000, and the company’s founder and CEO is Brad Weimert. Easy Pay Direct is headquartered at 2028 E Ben White Blvd, Ste 240-2006, Austin, TX 78741, and the company’s website does not list an acquiring bank at this time.

Easy Pay Direct Review Table of Contents

  • Costs & Contract: Easy Pay Direct offers variable contract terms that depend on each merchant’s size and business type.
  • Complaints & Service: Easy Pay Direct has received fewer than 10 public complaints.
  • BBB Rating: Easy Pay Direct has an “A+” rating with the Better Business Bureau and has received 0 complaints and 2 reviews in the past 3 years.
  • Sales & Marketing: Easy Pay Direct does not hire independent sales agents and has not received any complaints about its sales practices.
  • Rates & Fees: How Merchants Got The Best Rates With Easy Pay Direct
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Easy Pay Direct Rates, Fees, and Costs

Easy Pay Direct Rates, Fees, and Costs

Cost Summary

Swiped Rate 1.59% + $0.17
Keyed-in Rate 2.39% + $0.29
Virtual Terminal Rate 1.00% - 4.99%
Payment Gateway Fee Undisclosed
CBD Account Rate (US) 4.99% + $0.29
CBD Account Rate (Canada) 3.95% + $0.29
ACH Rate 1.60% + $0.29
Setup Fee $99
Monthly Fee $24.95
Monthly Fee (CBD Accounts) $29.99
Early Termination Fee $0 (domestic accounts)

Variable Contract Terms

A company representative has stated that Easy Pay Direct provides services through Electronic Payments Inc., PowerPay, and various offshore providers. The terms of its agreements (including PCI Compliance fees, monthly fees, and rate structures) will therefore vary greatly from merchant to merchant. Although the company usually offers a standard service length of three years, the same representative stated that Easy Pay Direct almost always charges no early termination fee, which minimizes the impact of a long-term agreement. The only case in which the company might charge an early termination fee is when it places a merchant with an offshore provider.

Tiered Pricing

At the time this update, the Easy Pay Direct website lists a setup fee of $99, a monthly fee of $24.95, a swiped rate of 1.59% plus $0.17, a keyed-in rate of 2.39% plus $0.29, and an ACH rate of 1.6% plus $0.29 per transaction. Although we believe that interchange-plus pricing is more favorable to merchants than tiered pricing, there are no Easy Pay Direct complaints in which customers state that they feel deceived by its tiered pricing plan. In light of this information, we are awarding the company an “A” in this category for the time being, but Easy Pay Direct is not considered to be a provider of the cheapest merchant accounts.

Virtual Terminal and Payment Gateway Pricing

In addition to its storefront payment processing services, Easy Pay Direct also dedicates a portion of its website that advertises its virtual terminal and payment gateway services. However, pricing on either of those services is not disclosed. Additional rates and fees, including gateway fees, technical support fees, batch fees, and additional transaction rates typically apply to these e-commerce services.

CBD Merchant Account Pricing

Easy Pay Direct also serves CBD, hemp, and other cannabis merchants with credit card processing services. However, rates for these accounts are different than those set for other merchant accounts. CBD merchants in the US are charged a monthly fee of $29.99 and a flat rate of 4.99% plus $0.29 per transaction. Canadian merchants are also charged a monthly fee of $29.99 but a lower rate of 3.95% plus $0.29 per transaction. Easy Pay Direct offers lower pricing to merchants based on transaction volume. The company also provides gateway services for these accounts.

 

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Easy Pay Direct BBB Rating Summary

BBB Summary

Product & Service Complaints 0
Billing & Collection Complaints 0
Advertising & Sales Complaints 0
Guarantee & Warranty Complaints 0
Delivery Complaints 0

Note: We have adjusted this company’s BBB rating according to our own standards. To better understand why we adjust BBB ratings, please see our Rating Criteria.

0 Complaints

Easy Pay Direct currently has an “A+” rating with the Better Business Bureau but is no longer an accredited business as it had been since January of 2015 at the time of our last review. Easy Pay Direct has not accumulated any complaints on its BBB profile. In general, merchants should be aware that there is reason to be skeptical of the BBB’s reviews.

What Merchants Say

Easy Pay Direct has received 2 reviews through the BBB. 1 review was positive while the other was negative. The most recent review was left by a merchant accusing the company of continuing to bill them after their account had been canceled:

Customer communication practices are deceptive and abusive. Refused to stop billing on cancelled accounts. No one answers the 1-800 number and you get different people on email who give you the run around. Their processing service paired us up with poor vendors and Easy Pay is simply a broker in the middle. They continue to bill us post cancellation and will not stop. Run for the hills.

Merchants in this situation should understand how to cancel their account without paying a fee.

An “A” Performance Overall

In light of the company’s clean complaint record and time in business, we agree with the BBB’s rating at this time.

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Truth In Marketing & Advertising

Key Points

Employs Independent Resellers No
Advertises Deceptive Rates No
Discloses All Important Terms No

Mixed Approach

Easy Pay Direct primarily utilizes a combination of an affiliate program, strategic partnerships, and in-house sales agents to market its services. The company does not employ independent sales staff, and there are no negative Easy Pay Direct reviews that mention the company’s sales team.

Services for CBD and Hemp Merchants

According to the company’s website, Easy Pay Direct also specializes in proving merchant accounts to CBD and hemp companies doing business in the US and Canada. The company prides itself on serving these types of merchants since 2010. Businesses in the US are required to fulfill a monthly minimum of $100,000 in transactions, though no minimum is set for Canadian companies. The company advertises approvals for these types of accounts within 48 hours with processing of deposits withing 24-48 hours.

No Deceptive Advertising

At the time this review, the Easy Pay Direct website lists some rate quotes and a satisfaction guarantee that suggest both transparency and flexibility. However, If you suspect that Easy Pay Direct is charging you undisclosed fees, we recommend seeking a third-party statement audit to find and eliminate hidden fees. For now, we have awarded the company an “A” in this category.

Sales & Marketing Example

Our Opinion Of Easy Pay Direct

Easy Pay Direct Logo

A Solid Choice for Most Businesses

Easy Pay Direct rates as a reliable merchant services provider according to our criteria. The company resells the services of multiple processors, so its contract terms are likely to vary significantly from merchant to merchant. Easy Pay Direct is showing zero complaints across all consumer protection websites, a sterling record that has been in place since we first reviewed the company. Merchants are still advised to compare Easy Pay Direct’s terms to those of top-rated providers.

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Why I'm Qualified to Write About Credit Card Processing

I’m a small business owner who previously worked in the credit card processing industry. I started this blog in 2009 to help other business owners by exposing credit card processors that engage in unethical marketing, rate and fee trickery, and fine-print-contract schemes. Over the last decade, I’ve reviewed hundreds of merchant services providers which has helped to educate over 5 million businesses on the nuances of credit and debit card acceptance. I’ve appeared in the New York Times, Los Angeles Times, Inc. Magazine and a host of other publications to offer insight on the subject of card acceptance. 

I offer merchant account and credit card processing consultation for the following needs:

  • Selecting the right credit card processing services for your business.
  • Reducing credit card processing fees with your current merchant account provider.
  • Negotiating credit card processing fees when changing merchant accounts.
  • Strategies for reducing and recovering funding holds and chargebacks.

 

Schedule a call with me today!

 

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Leave Your Review For Easy Pay Direct

2 Responses

  1. Where do I begin. They set me up and charges me fees to process, I never had a single charge back in the whole 3 months I processed, then I received a letter stating i only had 30 more days to process. They wasted my time and took fees galore then after my processor was closed they still still took gateway fees. So I asked for a refund and was told management declined to refund a whole 10.00 !!!! Its not about the money its about the time you have wasted of mine so in return I will waste some more time and in return your gonna lose potential customers. Charging a one time for 3 months of service is also a scam!!!

    This post will help: Best High Risk Merchant Account Providers

    -Phillip

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    Our Top Pick For 2020
    O% Markup + $0.08 per transaction, month-to-month, no contract, no PCI Compliance fees, no batch fees, no statement fees, no downgrade fees, no junk fees of any kind.
    See Who It Is
    Don't Guess
    We've Vetted The Best
    No commitment, low fees, and great support.
    It's a no-brainer from our viewpoint.
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