Easy Pay Direct (easypaydirect.com) is a merchant account provider headquartered in Austin, Texas. The company primarily functions as an online payment gateway provider that matches merchants with credit card processors to most closely fit their needs. A company representative has stated that Easy Pay Direct is partnered with Electronic Payments Inc. (EPI), PowerPay, and various offshore providers for its backend processing. Easy Pay Direct was founded in 2000, and the company’s director of operations is Jason DeBruler. Easy Pay Direct is headquartered at 421 E 6th St, Austin, Texas 78701, and the company’s website does not list an acquiring bank at this time.
- High risk
Sales & Marketing
Key Points - Sales & Marketing
|Employs Independent Resellers||No|
|Advertises Deceptive Rates||No|
|Discloses All Important Terms||No|
Easy Pay Direct primarily utilizes a combination of strategic partnerships and in-house sales agents to market its services. The company does not employ independent sales staff, and there are no negative Easy Pay Direct reviews that mention the company’s sales team.
The Easy Pay Direct website quotes different low rates across several of its pages, labeled as “swiped” card rates and “online” card rates. According to a company representative, the “swiped” rates that are advertised can be regarded as the company’s “Qualified” rates, while the higher “online” rates are essentially its “Mid-Qualified” rates. The website does not list Easy Pay Direct’s “Non-Qualified” rates, but the same representative stated that this rate is disclosed in the company’s intake calls. While the company’s website does not fully disclose its pricing in its advertising materials, it does appear that Easy Pay Direct makes an effort to educate merchants on the full fee schedule before signup.
Easy Pay Direct Marketing Example
Costs & Contract
Key Points - Costs & Contract
|Swiped Rate||1.59% + $0.17|
|Keyed-in Rate||2.29% + $0.29|
|Early Termination Fee||Variable|
|PCI Compliance Fee||Variable|
|Equipment Lease Terms||None|
A company representative has stated that Easy Pay Direct provides services through Electronic Payments Inc., PowerPay, and various offshore providers. The terms of its agreements (including PCI Compliance fees, monthly fees, and rate structures) will therefore vary greatly from merchant to merchant. Although the company usually offers a standard service length of three years, the same representative stated that Easy Pay Direct almost always charges no early termination fee, which minimizes the impact of a long-term agreement. The only case in which the company might charge early termination fees is when it places a merchant with an offshore provider.
The Easy Pay Direct website lists a setup fee of $99, a monthly fee of $24.95, a swiped rate of 1.59% plus $0.17, a keyed-in rate of 2.29% plus $0.29, and an ACH rate of 1.6% plus $0.29 per transaction. Although we believe that interchange-plus pricing is more favorable to merchants than tiered pricing, there is no evidence that Easy Pay Direct’s customers feel deceived by its tiered pricing plan. In light of this information, we are awarding the company an “A” in this category for the time being.
Complaints & Service
Key Points - Complaints & Service
|Total Online Complaints||<10|
|Live Customer Support||Yes|
|Most Common Complaint||N/A|
We are currently unable to locate any Easy Pay Direct negative reviews that accuse the company of being a ripoff or a scam. Although it does resell the services of several payment processors, Easy Pay Direct models itself as more of an online gateway provider than an ISO. As a result, the company likely will not receive many of the complaints that arise from the services offered by its processors. Easy Pay Direct offers in-house support for all accounts, and the company’s monthly statements also provide contact information for the merchant’s actual payment processor. This seems to be a functional support system, as merchants are not posting Easy Pay Direct complaints in public forums. In the absence of any complaints, we are awarding the company an “A” rating in this category.
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Key Points - BBB
|Product & Service Complaints||0|
|Billing & Collection Complaints||0|
|Advertising & Sales Complaints||0|
|Guarantee & Warranty Complaints||0|
Easy Pay Direct is currently listed with the Ann Arbor Better Business Bureau despite the fact that the company is actually located in Austin, Texas. The company has an overall rating of “A+” and has been accredited since January of 2015. Easy Pay Direct has not accumulated any complaints on its BBB profile and is showing zero informal reviews as well. In light of the company’s clean complaint record and time in business, we agree with the BBB’s rating of “A+.” To better understand how BBB ratings factor into our review scores, see our rating criteria.
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About Phillip Parker
Phillip Parker is a former merchant services agent turned small business advocate and the author of "Fee Sweep," which teaches merchants how to dramatically lower their processing rates, eliminate junk fees, and avoid fine-print scams. He founded CardPaymentOptions.com to help merchants enact positive change in the credit card processing industry. Schedule a Consultation with PhillipSchedule a Consultation with Phillip
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