Anovia Payments (anoviapayments.com) is an Irving, Texas-based merchant account provider with operations in North American and Europe. Founded in July 2013 by the former president and vice president of sales at SignaPay, Anovia relies on TSYS Merchant Solutions and Cynergy Data for its processing networks in the U.S. and First Data for its processing network in Canada. Anovia Payments is headquartered at 600 Las Colinas Blvd., Suite 1200, Irving, Texas 75039, and the company is a registered ISO/MSP of Merrick Bank, South Jordan, Utah. Kevin Jones is the president, co-founder, and CEO of Anovia.
Anovia Payments Products and Services
- Debit and credit card processing
- Gift and loyalty programs
- Electronic check conversion
- E-commerce solutions
- Proprietary back office management system (Virtual Office)
Sales & Marketing
Key Points - Sales & Marketing
|Employs Independent Resellers||Yes|
|Advertises Deceptive Rates||No|
|Discloses All Important Terms||No|
Anovia Payments primarily hires in-house, W2-employed sales representatives to market its services directly. While this is preferable to the industry standard of hiring independently contracted agents, it is worth noting that Anovia has recently partnered with a telecommunications company called ACN to refer merchants. Although ACN has received numerous negative reviews online, an Anovia representative has stated that ACN sales reps do not have the ability to offer specific pricing or product recommendations to merchants. In addition, merchants interact with Anovia for the entire sales process, and ACN representatives are not involved directly with merchants. Anovia also has a referral program in place that allows business owners to make residuals by referring other merchants to Anovia.
Given this sales structure, it seems unlikely that merchants will experience deceptive practices when dealing with Anovia Payments. However, we have located multiple reviews describing issues with the account setup process and rate guarantees from Anovia reps. It seems that some Anovia reps promise to beat or match merchants’ current rates, but some merchants dispute whether this guarantee is fulfilled. Other complaints mention nondisclosure of the company’s contract length and expensive termination fee. All told, the number of complaints we’ve received since this review’s initial publication compels us to lower the company’s score in this section to a “B-.”
Anovia Payments Marketing Example
Costs & Contract
Key Points - Costs & Contract
|Early Termination Fee||$495+|
|PCI Compliance Fee||$99/Year|
|Equipment Lease Terms||Variable|
Anovia does not list its pricing and fees on its website, but we have been able to determine some of the company’s costs by reading merchant complaints. Anovia’s partnerships with TSYS, Cynergy Data, and First Data mean that Anovia Payments likely offers contract terms that are very similar to the terms offered by those companies. Some merchants have mentioned a three-year agreement with an early termination fee of $495 plus liquidated damages and an annual PCI compliance fee of $99, but it is possible that these terms may vary depending on a merchant’s business type, size, and time in business. Recent complaints indicate that the company’s minimum early termination fee is $495, but that some merchants who terminate may face an additional cost calculated by multiplying the number of months remaining in the contract by the merchant’s average monthly processing fees. Merchants also mention issues with fund withholding, which may be related to account setup errors.
Our reviews of Anovia’s backend processors describe those companies’ contract terms as average, and the merchant feedback we’ve received about Anovia confirms that description. We will therefore award Anovia a “C-” rating in this section at this time. If you have any knowledge about the standard Anovia contract, please leave that information in the comment section of this review.
Complaints & Service
Key Points - Complaints & Service
|Total Online Complaints||25+|
|Live Customer Support||Yes|
|Most Common Complaint||Excessive Fees|
We are able to locate approximately 25 Anovia Payments complaints on this and other consumer protection websites, and some of these accuse the company of being a scam. Complainants mention a wide range of different issues, including internal problems among employees, inaccurate pricing quotes, costly one-time and recurring fees, unreachable customer service, and fund holds. The Anovia website lists a phone number for general customer support and an email form for non-urgent issues. Given Anovia’s complaint volume and the content of the complaints, we will assign it a “B-” in this category at this time.
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Key Points - BBB
|Product & Service Complaints||8|
|Billing & Collection Complaints||8|
|Advertising & Sales Complaints||1|
|Guarantee & Warranty Complaints||0|
Note: We have adjusted this company’s BBB rating according to our own standards. To better understand why we adjust BBB ratings, please see our Rating Criteria.
Anovia Payments currently has an “A+” rating with the Better Business Bureau and has been accredited since June 2014. The company has received 17 total complaints, with eight related to billing and collection, eight due to product or service issues, and one related to an advertising issue. Anovia has successfully resolved four of the complaints, while the remaining 13 either were resolved to the dissatisfaction of the merchant or did not receive a final response from the complainant. In light of the company’s complaint volume and resolution ratio over the past year, we have slightly adjusted the BBB‘s rating to a “B+.”
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About Phillip Parker
Phillip Parker is a former merchant services agent turned small business advocate and the author of "Fee Sweep," which teaches merchants how to dramatically lower their processing rates, eliminate junk fees, and avoid fine-print scams. He founded CardPaymentOptions.com to help merchants enact positive change in the credit card processing industry. Schedule a Consultation with PhillipSchedule a Consultation with Phillip