|Sales & Marketing|
|Costs & Contract|
|Complaints & Service|
Anovia Payments (anoviapayments.com) is an Irving, Texas-based merchant account provider with operations in North American and Europe. Founded in July 2013 by the former president and vice president of sales at SignaPay, Anovia relies on TSYS Merchant Solutions and Cynergy Data for its processing networks in the U.S. and First Data for its processing network in Canada. Anovia Payments is headquartered at 600 Las Colinas Blvd., Suite 1200, Irving, Texas 75039, and the company is a registered ISO/MSP of Merrick Bank, South Jordan, Utah. Kevin Jones is the president, co-founder, and CEO of Anovia.
Anovia Products and Services
- Debit and credit card processing
- Gift and loyalty programs
- Electronic check conversion
- E-commerce solutions
- Proprietary back office management system (Virtual Office)
|Key Points – Sales & Marketing|
|Uses independent resellers?||Yes|
|Promotes deceptive rate quotes?||No|
|Discloses all important terms?||No|
Anovia Payments hires in-house, W2-employed sales representatives to market its services directly. While this is preferable to the industry standard of hiring independently contracted agents, it is worth noting that Anovia has recently partnered with a telecommunications company called ACN to refer merchants. Although ACN has received numerous negative reviews online, an Anovia representative has stated that ACN sales reps do not have the ability to offer specific pricing or product recommendations to merchants. In addition, merchants interact with Anovia for the entire sales process, and ACN representatives are not involved directly with merchants. Anovia also has a referral program in place that allows business owners to make residuals by referring other merchants to Anovia.
Given this sales structure, it seems unlikely that merchants will experience deceptive practices when dealing with Anovia Payments. However, we have located multiple reviews describing issues with the account setup process and rate guarantees from Anovia reps. It seems that some Anovia reps promise to beat or match merchants’ current rates, but some merchants dispute whether this guarantee is fulfilled. All told, the number of complaints we’ve received since this review’s initial publication compels us to lower the company’s score in this section to a “B+.”
|Key Points – Costs & Contract Terms|
|PCI compliance fee:||Variable|
There is no specific information available online about the standard Anovia Payments contract at this time. The company’s partnerships with TSYS, Cynergy Data, and First Data mean that Anovia Payments likely offers contract terms that are very similar to the terms offered by those companies. Some merchants have mentioned a three-year agreement with an early termination fee of $495 and an annual PCI compliance fee of $99, but it is possible that these terms may vary depending on a merchant’s business type, size, and time in business. Merchants also mention issues with fund withholding, which may be related to account setup errors.
Our reviews of the company’s backend processors describe those company’s contract terms as average, and the merchant feedback we’ve received about Anovia confirms that description. We will therefore award Anovia a “C” rating in this section at this time. If you have any knowledge about the standard Anovia contract, please leave that information in the comment section of this review.
|Key Points – Complaints & Service|
|Live customer support?||Yes|
|Most common complaint:||Poor service|
We are able to locate approximately 15 Anovia Payments complaints on this and other consumer protection websites, and some of these accuse the company of being a scam. These complaints mention a wide range of different issues, including internal problems among employees, inaccurate pricing quotes, unreachable customer service, and fund holds. The Anovia website lists a phone number for general customer support and an email form for non-urgent issues. Given the company’s complaint volume and the content of the complaints, we will award it a “B” in this category at this time.
Related: Best Processors For E-Commerce
|Key Points – BBB Report|
Anovia Payments currently has an “A” rating with the Better Business Bureau and has been accredited since June 2014. The company has received five total complaints, with four related to billing and collection and one due to a product or service issue. Anovia has successfully resolved all five complaints. The BBB cites the length of time that Anovia has been operating as the lone factor lowering its score. In light of the company’s complaint volume and resolution ratio over the past year, we have slightly adjusted the BBB’s rating to an “A-.”
* Denotes CPO-adjusted BBB score
This review was originally published on 9/12/13 and was last updated on 3/19/15.
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